How to Add Multiple Links on a TikTok Video

Putting one link in your TikTok bio is simple, but what happens when one link just isn't enough? You've got a fantastic new YouTube video, an online store, an affiliate partnership, and your other social media accounts to promote, but TikTok only gives you one clickable spot. This article breaks down exactly how to share multiple links on your TikTok profile, using both official features and smart, creative workarounds that top creators rely on.

Why You Need More Than One Link on TikTok

TikTok is an incredible engine for discovery and community building, but its native functionality is designed to keep users inside the app. For brands, creators, and marketers, the primary goal is often the opposite: to move an engaged audience from TikTok to a destination you own or control, like a blog, a product page, or an email list. Limiting yourself to a single link severely restricts your ability to accomplish this.

Imagine being a food blogger. On any given day, you might want to link to:

• The full recipe on your blog.
• Your cookbook on Amazon.
• The specific stand mixer you used (as an affiliate link).
• Your Instagram profile for behind-the-scenes content.

Each video might call for a different call-to-action (CTA), and forcing your audience to navigate away from an expired link about last week's video creates friction and lowers conversion rates. By setting up a way to share multiple links, you create a central hub where your followers can easily find exactly what they're looking for, no matter which video sent them to your profile. It's about making the journey from viewer to customer, subscriber, or follower as seamless as possible.

The Easiest Method: "Link in Bio" Landing Pages

The most popular and effective solution to TikTok’s one-link problem is the "link in bio" tool. These services allow you to create a simple, mobile-friendly landing page that houses all of your important links. Instead of putting your eCommerce store link in your bio, you put the link to your "link in bio" page. When a user clicks it, they’re presented with a menu of options you’ve curated.

You’ve probably seen these in action from big creators. Popular tools include Linktree, Beacons, Kojis, and Milkshake, among many others. Most offer a free tier that's powerful enough for most users, with premium options for more customization and analytics.

Step-by-Step: Setting Up Your Link Hub

Getting your own link landing page up and running is fast and straightforward. Here's how to do it:

1. Choose Your Tool: Select a "link in bio" service that fits your style. They all achieve the same basic goal, so browse a few to see which interface you prefer. Sign up for an account.
2. Build Your Page: This is the fun part. Start adding your links. Give each link a clear, descriptive title so users know exactly where they're going. Instead of "Click Here," use specific text like "Shop My Latest Collection" or "Watch My New YouTube Video."
3. Organize and Customize: Arrange your links logically. Put your most important or timely links at the top. Most tools let you customize colors, fonts, and button styles to match your personal or company brand. A visually consistent experience builds trust.
4. Grab Your Custom URL: Once your page is set up, the service will give you a single unique URL (e.g., linktr.ee/yourusername). Copy this link.
5. Add it to Your TikTok Bio: Now, you'll place this one link on your TikTok profile. We’ll cover how to do that in the next section.

Best Practices for Your "Link in Bio" Page

• Keep it Clean: Don't overwhelm your audience. Stick to 5-7 essential links. A cluttered page leads to decision paralysis.
• Stay On-Brand: Use the same profile picture, colors, and username as your TikTok profile. Consistency is key for recognition.
• Update it Regularly: If you're promoting a limited-time sale in your videos, make sure that link is front and center. Remove old or expired links to keep things fresh.
• Check Your Analytics: Most tools offer basic analytics that show you which links are getting the most clicks. This is valuable data that can inform your content strategy.

How to Add Your Landing Page Link to Your TikTok Profile

Once you have your "link in bio" landing page URL, you need to add it to your profile. For a while, TikTok required creators to have 1,000 followers to access this feature, but the rules have changed for the better. Now, all you need is a Business Account, which is free to switch to and has no follower minimum for the website feature.

If you don't already have one, here’s how to make the switch:

Switching to a TikTok Business Account

1. Open the TikTok app and go to your profile.
2. Tap the three horizontal lines (the "hamburger" menu) in the top-right corner to open Settings and privacy.
3. Tap on Account.
4. Select Switch to Business Account and follow the on-screen prompts to choose a category that best fits your content or brand.

One thing to note: Business Accounts have a smaller library of commercially-licensed sounds. If trending audio is central to your strategy, weigh this trade-off. For most brands and creators aiming to drive traffic, the website link is far more valuable.

Adding The Clickable Website Link

With your Business Account active, you can now add your link:

1. Go to your TikTok profile and tap Edit profile.
2. Look for the Website field (it should appear right under your username and bio).
3. Paste your "link in bio" page URL into this field and tap Save.

That's it! A clickable link will now appear right on your profile page, ready to send visitors to your curated list of destinations.

Creative In-Video Strategies to Promote Your Links

Adding the link is only half the battle. You have to actively and creatively direct your viewers to actually click on it. Simply hoping they’ll discover it on their own is a recipe for missed opportunities. Here's how to effectively integrate your "link in bio" call-to-action into your video content.

The Power of the Verbal CTA

The most direct method is often the best. Literally tell your audience what you want them to do. A spoken call-to-action feels personal and authoritative.

• Generic CTA: "Check out the link in my bio for more info!"
• Specific CTA: (Much better!) "You can grab the full recipe for these chocolate chip cookies at the very first link in my bio."

Being specific removes guesswork. If a user knows exactly what they will find when they click, they are far more likely to follow through.

Use TikTok's Native Text Tool

Reinforce your verbal CTA with a visual cue. Use TikTok’s built-in text feature to add a text overlay that says "Link in Bio 🔗" or something similar. You can time this text to appear when you mention it verbally for a powerful one-two punch.

Experiment with different fonts, colors, and animations to make it pop without being distracting. Placed strategically at the bottom or top of the screen, a clean text overlay is a constant reminder throughout the video.

Leverage Hand Gestures and Trending Styles

TikTok is a visual platform, so use physical movement. You’ll often see creators pointing up or to the side, motioning toward where the profile info appears on the screen. This common gesture has become a universally understood signal for "go to my profile." It's non-intrusive, looks natural, and taps into the visual language of the platform.

Alternative Method: Using TikTok Shop for Multiple Product Links

For eCommerce businesses, there’s an even more direct way to add multiple links: TikTok Shop. If you are an eligible seller, you can tag specific products directly in your videos and live streams. When a user sees your video, a small shopping bag icon or product showcase will pop up on the screen.

When they tap it, they can browse the tagged products and click through to purchase - all without leaving the TikTok app. Each product tag functions as a direct link, allowing you to showcase an entire outfit or collection in a single video. This is by far the most integrated way to drive sales on the platform and is a fantastic way to link to multiple product pages simultaneously.

Don't Forget Your Other Profile Integrations

Finally, TikTok allows you to directly connect both your Instagram and YouTube accounts to your profile. On your profile page, small, clickable icons for each platform will appear right next to the "Edit profile" button. While they aren't as prominent as the main website link, they are valuable one-click pathways to other platforms where you can share even more content and links.

How to Connect Them:

1. Navigate to your profile and tap Edit profile.
2. Under the "Social" section, you’ll see fields for Instagram and YouTube.
3. Tap on each one and follow the prompts to log in and authorize the connection.

This is a great, low-effort way to cross-promote your channels and give curious followers another avenue to find what they're looking for.

Final Thoughts

While TikTok doesn't currently allow users to embed multiple clickable links directly within a single video caption or description, leveraging a "link in bio" landing page gets you 99% of the way there. By combining that single, powerful link with clear, consistent calls-to-action in your videos, you create a seamless user experience that guides your audience exactly where you want them to go.

Planning your content is essential for a great social media strategy, especially when it comes to strategically prompting your audience to visit the links you're promoting. And as we continue to help content creators save time while growing on social, we built a visual calendar at Postbase that helps you schedule your TikToks, Reels, and Shorts weeks in advance. Seeing your entire social media strategy laid out lets you plan your launches and video CTAs so your content pipeline and link promotions are always in sync.