How to Access TikTok Business Center

Navigating TikTok's suite of professional tools can feel complicated, but accessing the TikTok Business Center is your direct path to unlocking powerful advertising and management features. This guide will walk you through exactly how to set up your account, what you'll find inside, and why it's a game-changer for any serious brand, creator, or agency building a presence on the platform. We’ll cover everything from creating your account to assigning user permissions and connecting your ad assets.

What is TikTok Business Center, Really?

Think of the TikTok Business Center as the central control room for your entire marketing operation on the platform. It's an administrative hub that allows you to manage everything related to your business’s presence in one secure location. It's easy to confuse it with TikTok Ads Manager, but the relationship is simple: an Ads Manager account is where you create and run ad campaigns, while the Business Center is the parent account that owns and organizes all your Ads Managers, team members, and other marketing assets.

You absolutely need a Business Center if you're:

• An agency managing ad accounts for multiple clients.
• A business with several team members who need different levels of access.
• Running ads and using assets like the TikTok Pixel, custom audiences, or product catalogs.
• Looking for a more professional and secure way to manage your brand's presence beyond a standard creator account.

The core benefit is organization and control. Let's say your social media manager handles ad creation, but your finance team needs to review spending. Instead of sharing a single login (a major security risk!), you can invite both to the Business Center and grant them specific roles. If that social media manager ends up leaving the company, you can revoke their permissions with a single click without losing access to your ad account, pixel data, or any learned audiences. The assets belong to the business, not an individual, which is fundamental for long-term growth and security.

How to Access TikTok Business Center: A Step-by-Step Walkthrough

Getting your Business Center set up is straightforward if you know where to look. Follow these steps, and you’ll be inside your new dashboard in just a few minutes.

Step 1: Go to the Right Place

First things first, you need to navigate to the correct URL. This is often where people get tripped up, ending up on the Ads Manager login page by mistake. The direct link for the TikTok Business Center is business.tiktok.com. Bookmark it. This will take you directly to the hub where you can manage everything.

Step 2: Sign Up or Log In

Once you’re on the homepage, you’ll see options to "Log In" or "Create an account." If you already have an account, go ahead and sign in. If this is your first time, you’ll need to create one.

You have a choice here: you can sign up using an existing TikTok account, or you can register with an email and password. It is highly recommended to sign up with a new, dedicated business email address. Tying this critical business asset to a personal TikTok account or an individual employee’s account can create serious handover problems down the line. Use a general business email like marketing@yourcompany.com to ensure the business always retains access.

Step 3: Creating Your Business Center Account

After clicking to create an account and verifying your email, TikTok will prompt you to set up your Business Center. You'll need to fill in a few basic fields:

• Business Center Name: Keep this simple and clear. "[Your Brand Name] Business Center" is a common and effective format. If you're an agency, using your agency name makes the most sense.
• Timezone: This is more important than it seems. Your chosen timezone will become the default for ad reporting and scheduling, so make sure it aligns with your team's primary location or your target market.
• Profile Picture (Optional): You can add your company logo here to keep things clear and professional, especially if you manage multiple different Business Centers.

Once you’ve filled this out, click "Create" and you're in!

Step 4: Your First Look Inside the Dashboard

You've officially created and accessed your TikTok Business Center. The first thing you'll see is your main dashboard. Don't feel overwhelmed, it’s organized into a few simple categories on the left-hand navigation menu. The most important sections to get acquainted with are:

• Users: This is where you’ll manage and add people to your team and assign them specific roles.
• Assets: This is where all your marketing tools live, including your Ad Accounts, TikTok Accounts, Pixels, Audiences, and Catalogs.
• Partners: This section is primarily for agencies or brands that collaborate with other companies. It allows you to grant another Business Center access to your assets safely.

First Steps: Setting Up Your Business Center and Adding Your Assets

Just having access won't do you much good. The real power comes from connecting your team and your assets. Here are the first three things you should do to get your Business Center properly configured and ready for business.

1. Invite Your Team Under "Users"

Before you do anything else, get your team members into the system. Navigate to the ‘Users’ section on the sidebar and click ‘Invite Member.’ You’ll be prompted to enter their email address and assign them a role.

There are two primary levels of access you can grant at the Business Center level:

• Admin: An Admin has full control. They can add or remove users, add new assets, change settings, and see everything within the Business Center. Reserve this role for leadership, like the head of marketing or the business owner.
• Standard: A Standard user has no inherent permissions. Once they accept the invitation, you must then go into your ‘Assets’ and assign them specific access to particular ad accounts or pixels. This is perfect for team members who only need to work on certain projects, like a contractor running a single campaign or a designer uploading creatives.

Giving tailored permissions makes your workflow more secure and prevents someone from accidentally making changes to an account they shouldn't be touching.

2. Connect Your TikTok Ad Accounts

Your Business Center acts as a container for your ad accounts. Go to ‘Assets’ in the left menu, then click ‘Ad Accounts.’ Here, you have three options:

1. Add Ad Account: Choose this if you're the owner of an existing ad account. You'll need the ad account's ID number, and TikTok will make you the administrator.
2. Request Access: This is for agencies. You can request access to a client’s ad account using their ID. The client will receive a notification to approve your request, and their ad account will then appear under your Business Center assets. They remain the owner, you are just granted permission to manage it.
3. Create New: If you're starting from scratch, you can create a brand new ad account from directly within the Business Center.

3. Add Other Key Assets, Like Your Pixel

Beyond ad accounts, your Business Center can house other valuable assets. The most common one is the TikTok Pixel, which you use to track website visitor actions and measure campaign performance.

To add it, navigate to ‘Assets’ > ‘Events’ and follow the prompts to "Set Up Web Events." If you already have a pixel, you can claim it here. If not, you can create one. Once the pixel is attached to your Business Center, you can easily share access to it with any of your ad accounts or partners with just a few clicks. This is way easier than installing separate pixel code for different campaigns or team projects.

For e-commerce brands, you will also manage your product ‘Catalogs’ and saved ‘Audiences’ from this asset section, keeping everything neatly organized in one place.

Common Sticking Points (and How to Fix Them)

Even with a guide, you might run into a few common hurdles. Here’s a quick troubleshooting guide for the most frequent issues.

"My ad account is already owned by another Business Center!"

This is a frequent headache. A TikTok Ad Account can only be owned by one Business Center at a time. If the account you're trying to add is nested under an old employee's account or a previous agency's Business Center, you'll get an error. The solution is to have the current owner go into their Business Center, navigate to the ad account settings, and officially release ownership. Once it's an "orphan" account again, you'll be able to claim it in your new Business Center.

"What's the difference between assigning an asset to a Member vs. a Partner?"

This point causes a lot of confusion. Sharing assets with a 'Member' means you're giving access to an individual on your team whom you've already invited with their email. Sharing assets with a 'Partner' means you're giving access to another entire Business Center - for example, your ad agency's. You'll enter their Business Center ID, and they will receive the permissions. Their admin is then responsible for assigning individual team members on their end. It’s a B2B handoff, which keeps security tight and organization clean.

"I’m logged into my Ads Manager, but I can't find the main Business Center dashboard."

This happens when you log in through the wrong portal. Remember, Ads Manager is just one part of the ecosystem. Make sure you are navigating to business.tiktok.com. From there, you will see a list of Business Centers you belong to and can select the one you want to manage. From the main dashboard, you can then launch any of the ad accounts you have access to.

Final Thoughts

Getting your team and assets set up inside TikTok Business Center is your foundation for running organized, secure, and scalable campaigns. By centralizing everything from ad accounts and pixels to team member permissions, you create a professional framework that supports your brand’s growth on the platform, preventing logistical headaches down the line.

Once you’ve streamlined your paid advertising management, the next piece of the puzzle is organizing your organic content. We built Postbase to bring that same sense of clarity and control to your content calendar, especially for video-first platforms like TikTok. With our visual planner, you can map out your entire organic strategy, schedule your videos in advance, and get a bird's-eye view of what’s going live - perfectly complementing the structured workflow you've just established in your Business Center.