How to Add an Instagram Feed to Wix

Want to add your vibrant Instagram feed directly onto your Wix website? You’re in the right place. Embedding your Instagram posts is a powerful way to add dynamic content, boost social proof, and give your site visitors a real-time look at your brand’s personality. This guide will walk you through exactly how to do it step-by-step, from using Wix’s built-in tools to pro tips for making your feed look fantastic.

Why Bother Adding an Instagram Feed to Your Wix Site?

Before jumping into the "how," let's quickly cover the "why." Integrating your Instagram isn't just a design choice, it’s a smart marketing move that offers some serious benefits.

• Builds Instant Social Proof: A live feed shows site visitors that you have an active, engaged community. It’s one thing to say you have happy customers, it’s another to show off photos of real people using and loving your products. It tells a story of a brand that’s current and connected.
• Keeps Your Website Content Fresh: Static websites can get stale fast. An Instagram feed automatically pulls your latest content onto your site, keeping it dynamic and giving repeat visitors something new to see every time they drop by. Best of all, it happens without you lifting a finger in the Wix editor.
• Grows Your Instagram Following: Your website is prime real estate. By showcasing your best Instagram content, you give site visitors a compelling reason to click "Follow." You’re funneling traffic from a platform you own (your website) to one where you can build a deeper, ongoing relationship with your audience.
• Enhances Website Aesthetics: Let’s be honest - a beautifully curated grid of photos, Reels, and graphics just looks good. It adds a layer of visual interest and personality that can break up text-heavy pages and make your entire site more engaging. If you’ve invested time into creating a beautiful feed, show it off!

How to Add an Instagram Feed with Wix's Built-In App

Wix makes this whole process incredibly straightforward with a free, native app. For most users, this is the best and quickest solution. Here's exactly how to set it up.

Step 1: Open the Wix App Market

Log in to your Wix account and open the editor for the site where you want to add the feed. On the left-hand menu, look for the icon that looks like three small squares and says "Add Apps" when you hover over it. This is your gateway to the Wix App Market.

Step 2: Find and Install the "Instagram Feed" App

Once the App Market opens, use the search bar at the top and type in "Instagram Feed." You’ll see several options, but the one you’re looking for is the app simply named Instagram Feed, developed by Wix themselves. Click on it, and then click the blue "Add to Site" button.

Step 3: Connect Your Instagram Account

A new Instagram feed element will appear on your page, populated with placeholder images. Click on the element, and a "Settings" button will pop up. Click it.

The first thing it will ask you to do is connect an account. To do this, you’ll need to have an Instagram Business or Creator account. If you’re still on a Personal profile, it’s a free and simple switch to make within the Instagram app settings, and it gives you access to analytics and other professional tools. Once your account is ready, click "Connect Account" and follow the prompts to log in via Facebook (which owns Instagram) and grant the necessary permissions.

Step 4: Customize Your Feed's Display Settings

Now for the fun part. After connecting your account, a settings panel will appear. Inside the "Settings" tab, you’ll be able to choose which content appears.

• Display Posts By: You can choose to display all of your posts from your account or filter them by a specific hashtag. Displaying by hashtag is amazing for showcasing user-generated content (UGC) or content from a specific campaign. For example, you could show all posts with #MyAwesomeBrand.

You can also adjust other options, like showing tagged posts, adding a "Follow on Instagram" button, and deciding whether videos should autoplay on hover.

Step 5: Choose Your Favorite Layout

Navigate to the "Layout" tab in the settings panel. Wix provides two main options that fit most needs:

• Grid: This is the classic, clean grid look that mirrors the profile view on Instagram. You can adjust the number of columns and rows displayed, as well as the spacing between images. It's clean, organized, and familiar.
• Slider: This layout displays your posts in a horizontal or vertical carousel. It's a great space-saver and works well on homepages or in smaller sections where you want to add a bit of interactive movement. You can control the scroll direction and which navigation arrows are shown.

Step 6: Fine-Tune the Design

Switch to the "Design" tab to make the feed blend seamlessly with your site’s look and feel. Here, you can customize virtually every visual element:

• Posts: Control the overlay color, what information appears on hover (like likes and comments), the hover effect, and the corner radius of your images.
• Text: Change the font, color, and size of any text that appears on your feed, such as the captions or username.
• Buttons: Customize the color, text, and design of the "Follow" and "Load More" buttons to match your brand’s call-to-action style.

Take your time here. The goal is to make the feed feel like a native part of your website, not a tacked-on widget.

Step 7: Place and Publish Your Feed

Once you’re happy with the settings and design, drag the feed element to wherever you want it on your page. Common places include the footer, the bottom of the homepage, or on a dedicated "Community" or "Gallery" page.

Finally, click the "Publish" button at the top right of the Wix editor to make your changes live. Go take a look at your live website - you should see your beautiful new Instagram feed pulling in content automatically!

Using Third-Party Apps for More Power

The native Wix app is excellent for most people. However, if you need more advanced functionality, you might want to look at a third-party app from the Wix App Market or an external service. These specialist tools often offer features like:

• Shoppable Feeds: The ability to tag products in your Instagram photos directly on your website, creating a direct path from inspiration to checkout.
• Advanced Content Curation: Manually approve or reject every single post before it shows up on your feed, giving you absolute control over what appears. This is useful for large-scale hashtag campaigns where you need to filter content.
• More Layouts: Some apps provide unique layouts like collages, masonry grids, or wall-style feeds.
• Mixing Sources: Pull in content not just from your account or one hashtag, but from multiple hashtags, mentions, or even other social networks.

If you use an external tool, the setup process generally involves customizing your feed on their platform and then pasting a snippet of HTML code into your Wix site using the "Embed a Widget" element.

Best Practices for a Great-Looking Instagram Feed

Getting the feed onto your site is just the first step. To make it a truly valuable asset, follow a few best practices.

1. Curate Your Content with Hashtags

Don’t just dump your entire feed onto your site. Use the hashtag filtering feature to your advantage. Create a specific hashtag for your best brand photos (e.g., #BrandShowcase) or for your customer photos (#BrandInTheWild). By telling the Wix app to only display posts with that hashtag, you retain full editorial control over what appears on your site.

2. Match the Feed to Your Brand's Vibe

Use the design settings to ensure the feed’s look and feel aligns with your website's branding. Match the fonts, button colors, and hover effects. A perfectly integrated feed looks professional and trustworthy, a visually jarring one looks clunky and out of place.

3. Be Strategic About Placement

Think about what you want your feed to achieve.

• On the Homepage: Great for adding dynamic social proof right away.
• On a Product Page: Perfect for displaying user-generated content of that specific product in action.
• In the Footer: A classic spot to add a touch of fresh content without taking up prime page real estate.
• On a Dedicated "Community" Page: Use it to build a showcase of your best UGC and make your audience the star.

4. Encourage and Reward UGC

Add a simple line of text above or below your feed like, "Share your style with #MyAwesomeBrand for a chance to be featured!" This turns a passive content display into an active community-building engine. It teaches your audience how to share photos you'll see and motivates them to participate.

Final Thoughts

Integrating your Instagram feed into your Wix site is one of the quickest wins you can get for your website. It's a simple, set-and-forget way to add social proof, keep your content fresh, and build a stronger bridge between your brand’s website and its social community.

Of course, a live feed is only as good as the content you're posting. At Postbase, we built a modern social media platform to make managing your content dead simple, especially for short-form video. Our visual calendar helps you plan your posts so you always have a steady stream of fresh content, while our publishing tool ensures posts go live reliably - every time. If your current tool feels like it was built for a different era, our platform can help keep your content calendar full and your audience engaged, from Instagram right to your Wix homepage.