How to Add Instagram to a Wix Website

Adding your live Instagram feed directly to your Wix site instantly transforms a static page into a dynamic, engaging part of your brand. It’s one of the simplest ways to keep your website content fresh while showcasing your social proof. This guide will walk you through exactly how to connect your Instagram to Wix using the platform’s built-in tools, customize the design to match your brand, and follow best practices to get the most out of your new feature.

Why Add Your Instagram Feed to Your Wix Website?

Before getting into the how-to, it’s worth understanding why this is such a powerful move for your brand. Integrating your Instagram isn't just about making your website look pretty, it's a strategic decision with several tangible benefits.

• Keep Your Content Fresh, Automatically: Your website gets updated with fresh visual content every time you post on Instagram. This keeps returning visitors engaged and signals to search engines that your site is actively maintained, all without you having to manually upload photos to your Wix gallery.
• Boost Social Proof and Build Trust: An active, engaging Instagram feed shows that you have an active, engaged community. It acts as instant social proof for new website visitors, demonstrating that your brand is current, credible, and trusted by others. It brings your community vibe directly onto your professional site.
• Increase Instagram Followers: Adding a feed to your site creates a direct funnel from your website traffic to your Instagram profile. Visitors who discover you through search can easily find and follow your social accounts, growing your audience organically.
• Enhance Visual Branding: Your Instagram is a curated visual representation of your brand. By displaying it on your website, you reinforce your brand’s aesthetic, personality, and values, creating a stronger and more cohesive online presence.

The Easiest Method: Using the Wix Instagram Feed App

For most users, the simplest and most effective way to add an Instagram feed is by using the official app from the Wix App Market. It’s built to integrate seamlessly with the Wix Editor, requires no coding, and offers flexible customization options. Here’s how to do it step-by-step.

Step 1: Open the Wix App Market

First, log in to your Wix account and open the editor for the website you want to add the feed to. On the left-hand side menu of the editor, look for the icon that looks like three small squares and click on it. This is the "Add Apps" button, which will open the Wix App Market.

Step 2: Search for and Add the Instagram Feed App

In the App Market search bar, type "Instagram Feed." You’ll see an app named Instagram Feed, developed by Wix themselves. This is the one you want. Click on it, and then click the blue "Add to Site" button. The app will take a moment to install, and a placeholder for your Instagram feed will appear on your current page.

Step 3: Connect and Authorize Your Instagram Account

Once the feed placeholder is on your page, click on it. A settings window will pop up. The first thing you'll need to do is connect your Instagram account. Wix lets you connect a personal or business account.

• If you have an Instagram Business Account (which is highly recommended for any brand or company), you'll need to connect it via Facebook. Follow the prompts to log in to the Facebook account associated with your Instagram Business profile.
• If you have a Personal Instagram Account, you can connect it directly.

You’ll be asked to grant the Wix app permissions to access your media. Authorize this to allow the feed to pull in your photos and videos. Once connected, your posts will instantly populate the widget on your page.

Customizing Your Wix Instagram Feed to Match Your Brand

Adding the feed is just the first step. The real magic comes from customizing it to blend perfectly with your website's design. After adding the feed, click on it at any time to open the Settings panel, which is divided into three main tabs: Main, Layout, and Design.

1. Main Tab: Choose What Content to Display

This is where you control the source of the images:

• Show Posts From: The default is your connected account (using @my-username). However, you can also display posts from any public Instagram account by typing their username.
• Hashtag Feed: You can also set the feed to display posts from specific hashtags instead of a single account. This is fantastic for showcasing user-generated content (UGC), campaign-specific posts, or community conversations. For example, if you run a coffee shop, you could display a feed of all posts tagged with #YourCafeName. You can add multiple hashtags to broaden the content pool.

2. Layout Tab: Control the Look and Feel

The layout tab gives you powerful options to change how the grid is structured and how it behaves. Here are some of the key settings you can adjust:

• Layout templates: Choose between different arrangements like a classic Grid, a Slider that users can scroll through horizontally, a Collage style for a more dynamic look, and more. Play with these to see which one best fits the space you've placed it in.
• Grid Settings: Adjust the number of rows and columns displayed, allowing you to create anything from a single row of images in your footer to a full-page gallery.
• Spacing: Control the amount of space between photos in the grid. Reducing this to zero creates a seamless collage effect, while adding space creates a clean, classic grid.
• Display Options: You can choose to show or hide the "Follow on Instagram" header and the load more button, giving you more control over the user experience.

3. Design Tab: Fine-Tune the Aesthetics

This is where you make the feed truly yours. You can tweak visual elements to match your website’s branding with precision.

• Posts: Control what happens when a user hovers over an image. You can add a color overlay, adjust opacity, and choose to display information like likes and comments.
• Text: Customize the fonts and colors for any text associated with the feed, like the header or the like/comment counts. Match these to the fonts you already use on your Wix site for a consistent look.
• Buttons: Change the color, text, and style of the "Load More" and "Follow" buttons to align with your site's call-to-action buttons.

Alternative Method: Using a Third-Party HTML Embed

While the Wix app is excellent for most people, some situations might call for using an external tool. For example, you might want a specific layout that the Wix app doesn't offer, or you might already be using another social media aggregator that provides an embeddable widget.

In this case, you can use a third-party service (like Lightwidget or Elfsight) to generate an HTML code snippet and then embed that code onto your Wix site.

How to Add HTML Code to Wix:

1. First, generate your code snippet from your chosen third-party service. Copy the full HTML code.
2. In the Wix Editor, click the "+" (Add) button on the left menu.
3. Go down to "Embed Code" and select "Embed HTML."
4. A gray box will appear on your page. Click it and then click the "Enter Code" button.
5. Paste the HTML code you copied into the box and click "Update."

The widget will now appear on your page. You can resize and move the container box just like any other element. Keep in mind that Wix cannot provide support for external code snippets, so if you run into any issues, you will have to consult the support resources of the third-party tool you used.

Best Practices for a Great User Experience

Simply plugging in your feed is good, but integrating it thoughtfully is even better. Here are a few tips to make your Instagram feed an asset, not a distraction.

• Choose Your Location Wisely: The footer is a classic, effective spot for an Instagram feed. It appears on every page without being intrusive. Alternatively, you can create a dedicated "Community" or "Gallery" page to showcase a larger version of your feed and user-generated content. Avoid placing a large, feature-heavy feed right at the top of your homepage, as it can be distracting and may slow down your page load time.
• Curate, Curate, Curate: Your website audience may be different from your Instagram audience. Your website is often a more formal "front door" for your brand. Use the hashtag filtering feature to create a more curated experience. For example, you could create a #BrandPortfolio hashtag for your most professional photos and set your Wix feed to only display images with that tag.
• Maintain a Consistent Aesthetic: The most beautiful websites have a cohesive visual identity. Your Instagram feed should complement, not clash with, your website's design. This goes beyond the design of the widget itself, it extends to the content of your Instagram posts. If your website has a minimalist, clean aesthetic, your Instagram content should reflect that.
• Encourage Action: Remember the goal. Do you want more followers? More community engagement? Make sure the "Follow on Instagram" button is visible and that the link on each post is configured to take users where you want them to go, whether that's to the post on Instagram or to a specific product page.

Final Thoughts

Integrating your Instagram feed with your Wix website is a simple, high-impact update you can make in just a few minutes. Whether you use the versatile Wix app or a third-party HTML embed, you’re adding a layer of dynamic content that builds social proof, keeps your site fresh, and strengthens your brand’s visual identity.

Of course, a beautiful feed on your website starts with having excellent, consistent content on Instagram itself. Once your integration is live, the focus shifts to keeping that grid stocked with engaging posts that attract and impress both your social audience and your website visitors. That's where planning and reliability become everything. As a team, we built Postbase to solve this exact problem. Our visual calendar helps you plan your content to maintain that cohesive aesthetic, while rock-solid scheduling means your posts go live exactly when you intend, keeping your Wix feed fresh and dependable, every single time.