Facebook Tips & Strategies

How to Add a Co-Admin on a Facebook Page

By Spencer Lanoue
October 31, 2025

Ready to stop being the only one holding the keys to your Facebook Page? Adding a co-admin, or delegating other access levels, is the best way to scale your social media efforts, avoid burnout, and bring fresh expertise to your team. This guide will walk you through exactly how to add people to your Page on both desktop and mobile, what each permission level actually means, and the best practices for managing your team securely and effectively.

Good Reasons to Add More People to Your Facebook Page

Managing a thriving Facebook Page is a significant amount of work. From creating and scheduling content to engaging with comments and analyzing performance, it’s a full-time job - often several jobs rolled into one. If you’re trying to do it all yourself, you’re not just stretching yourself thin, you're putting a hard limit on your brand’s potential growth.

Here’s why bringing in team members is a smart move:

  • Share the Workload: This is the most obvious reason. A community manager can handle comments and messages, a content creator can upload posts, and an ads specialist can run campaigns. Dividing tasks lightens your burden and allows everyone to focus on their strengths.
  • Improve Security: Shivering at the thought of sharing your personal Facebook password? You should be! Adding team members with their own specific Page roles is the correct and secure way to grant access. No one needs your personal login info, ever. This protects your personal profile and your business asset.
  • Ensure Continuity: What happens if you get sick, go on vacation, or get locked out of your account? With another admin on the Page, business continues as usual. Having multiple trusted admins is a safety net that prevents a single point of failure from derailing your social media presence.
  • Bring in Expertise: You might be great at writing copy, but a graphic designer could elevate your visuals. Or perhaps you need a data-savvy analyst to make sense of your Page Insights. Adding people with specific skills can dramatically improve the quality and effectiveness of your Facebook marketing.

Understanding Facebook Page Roles: More Than Just "Admin"

Before you start adding team members, you need to know which role to give them. Facebook has moved away from the older system of "Admin," "Editor," "Moderator" and now uses a simpler system based on what tasks a person can do. When you invite someone, you'll choose between giving them "Task Access" (for specific things like content or ads) or "Facebook Access" (which includes full admin control).

Here's a breakdown of what the different levels of access mean, so you can make an informed decision and follow the principle of least privilege - granting just enough access for someone to do their job, and no more.

Admin Access (called "Full Control" or "Facebook Access")

This is the highest level of permission. Someone with Full Control is a true co-admin. They have the power to do absolutely everything you can, including:

  • Post content, comment, send messages, and perform any action as the Page.
  • Manage Page information and settings.
  • View all Page Insights and performance data.
  • Create and manage ads.
  • Most importantly: Add, manage, and remove other people with Page access, including you!

Who needs this role? Only give Full Control to an absolute co-owner or a highly trusted top-level manager. Because this role has the power to remove other admins, you should grant it with extreme caution. This is the master key to your Page.

Editor Access (often a combination of Task Access)

An "Editor" in the old sense is now a custom combination of permissions under "Task Access." This is perfect for your day-to-day social media manager or content creator. You would grant them access to Content, Messages, and Community Activity. With this setup, they can:

  • Create, manage, and delete posts, Stories, and more.
  • Send and respond to messages as the Page.
  • Review and respond to comments, remove unwanted comments, and flag content.
  • View performance insights for the content they manage.

The defining feature here is what they can't do: they cannot manage Page settings or control who has access to the Page. This is the ideal role for team members who handle all daily content and follower interactions.

Moderator Access (a type of Task Access)

This role is specifically for community management. If you give someone access to Messages and Community Activity, they are effectively a moderator. They can:

  • Respond to comments on your posts.
  • Remove comments and ban people from the page.
  • Send messages on behalf of the page.

A Moderator is perfect for someone hired to keep your comments section healthy and respond to follower questions, but who doesn't need to post original content.

Advertiser Access (Task Access for Ads)

Need someone to run Facebook and Instagram ads for you? Simply grant them "Task Access" for Ads. This allows them to:

  • Create, manage, and delete ads using the Page's identity.
  • View performance insights for the ads they run.

This is a wonderfully limited role. Your ads specialist can do their job without getting tangled up in your organic content or community management. It locks them into the one part of the ecosystem they need to access.

Analyst Access (Task Access for Insights)

Have a stakeholder, boss, or data analyst who needs to see your results but shouldn't touch anything else? Granting "Task Access" for Insights is the solution. This permission level is view-only:

  • They can see all Page Insights, content performance, and audience data.
  • They cannot post, comment, send messages, or change anything on the page.

This is the safest role to grant, as it presents zero risk to your Page's security or day-to-day operations.

How to Add a Co-Admin on a Desktop Computer (Step-by-Step)

Inviting someone to help manage your Page from a laptop or desktop is a straightforward process. Just make sure you are logged into the Facebook profile that is an admin of the Page you want to edit.

Step 1: Switch to Your Facebook Page
On the new Pages experience, you act either as your personal profile or as your Page. In the top-right corner, click on your profile picture. A menu will appear. Click "See all profiles" and then select the Page you want to manage. Your interface will switch, and you'll see your Page's logo in the corner, confirming you're acting as the Page.

Step 2: Access Your Page's Professional Dashboard
Once you are managing your Page, look at the left-hand navigation menu. Near the top, you should see an option labeled "Manage" or "Professional Dashboard." Click it.

Step 3: Navigate to "Page Access"
Inside the Professional Dashboard, scroll down the left menu until you see the "Your tools" section. Click on Page Access. This is where you can view who currently has access and invite new people.

Step 4: Invite a New Person
You will see two main sections: "People with Facebook access" and "People with task access." To add a true co-admin, you'll work in the first section. Click the blue Add New button next to "People with Facebook access." A pop-up will appear explaining what this access level means. Click "Next."

Step 5: Search for the Person
In the search bar, type the name or email address of the person you want to invite. They must have a personal Facebook profile. Select the correct person from the list that appears.

Step 6: Assign Full Control
On the next screen, you'll see the person's name and a summary of what they can do. Here, you'll see a critical setting: a toggle switch labeled "Allow this person to have full control." For a co-admin, you must turn this on. Facebook will give you another warning about what full control means. Read it, and if you are sure, click Give Access.

Step 7: Confirm Your Password and Send the Invite
For security, Facebook will ask you to re-enter your personal profile password to confirm the action. Once you do, the invitation will be sent. The person will receive a notification and has 30 days to accept the invite. Until they accept, their status will show as "Pending" in your Page Access dashboard.

How to Add a Co-Admin on the Facebook Mobile App

Adding an admin on the go is just as easy from your phone. The steps are very similar to the desktop version.

Step 1: Open the App and Switch to Your Page
Open the Facebook app. Tap your profile picture in the bottom-right (or top-right for Android). Tap the downward arrow next to your name to switch profiles, then select your Page.

Step 2: Go to the Professional Dashboard
Once you're controlling your Page, tap your Page's profile picture again to access the menu. From there, find and tap the Professional Dashboard button.

Step 3: Find "Page Access"
Scroll down within the Professional Dashboard until you find the "Tools" section. Tap on Page Access.

Step 4: Start the Invitation Process
You’ll see the same layout as the desktop version. Tap the Add New button. After the explainer pop-up, tap "Next."

Step 5: Search for Your New Admin
Use the search bar to find the friend or contact you wish to add. Select them from the list.

Step 6: Grant Full Control and Send
Just like on desktop, you will need to activate the "Allow this person to have full control" toggle. Tap Give Access, enter your password for security, and the invitation will be on its way.

Best Practices for Managing Your Page Team

Inviting people is easy, but managing them effectively requires some thoughtful strategy to keep your page running smoothly and securely.

  • Principle of Least Privilege: Always grant the minimum level of access required for a person to do their job. Not everyone needs "Full Control." A community manager just needs access to comments and messages. An ads expert only needs Ads permission. This dramatically reduces your risk if one of your team member's accounts is ever compromised.
  • Set Clear Expectations: Before you give someone access, communicate their role and responsibilities. Who is responsible for responding to DMs? Who owns the content calendar? Who gets the final say on post copy? A little clarity upfront prevents a lot of confusion and mistakes down the line.
  • Conduct Regular Audits: At least once a quarter, visit the "Page Access" section and review who is on the list. Have any contractors finished their projects? Have any employees left the company? Remove people who no longer need access. Keeping this list clean is simple but powerful security hygiene.
  • Enforce Two-Factor Authentication (2FA): Gently insist that everyone with access to your Page (especially admins) enables two-factor authentication on their personal Facebook accounts. Your Page is only as secure as the weakest link in your admin chain. A compromised personal account of an Admin can lead to you losing control of your page entirely.

Final Thoughts

Adding a co-admin or team member to your Facebook Page is a fundamental step in growing your brand's presence beyond what one person can handle alone. By understanding the different roles and carefully granting only the necessary permissions, you can build a secure and highly effective social media team.

Of course, adding team members is often the beginning of a new challenge: chaotic collaboration. Once multiple people are scheduling content, answering DMs, and checking analytics, things can get messy. That's why we designed tools right into Postbase that make team management feel organized and clean. Instead of just adding a co-admin on Facebook, we let you bring your entire team into a single hub to plan posts on a visual calendar, manage all comments and DMs in one unified inbox, and track performance together. It helps everyone stay on the same page, turning team growth into a strength, not another headache.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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