How to Add an Admin to a Facebook Business Account

Giving someone admin access to your Facebook Business Account is a necessary step for growing your team, but navigating Meta's interface can sometimes feel like a puzzle. This guide breaks down the entire process into simple, easy-to-follow steps, explaining the different roles and permissions so you can delegate tasks with confidence while keeping your assets secure.

Why Understanding Roles Matters Before You Add Anyone

Before you click that "Add People" button, it’s important to understand the different levels of access you can grant within Meta Business Suite (what used to be called Facebook Business Manager). Handing over the keys to your business account is a big deal. Granting "full control" or admin access gives a user the power to do absolutely everything - including deleting the entire business account. It's like giving someone the master key to your office, not just the key to a single room.

The principle of least privilege is your best friend here: always give someone the minimum level of access they need to do their job, and nothing more. A social media manager might need to post content and run ads, but they probably don’t need the ability to add and remove other users or change your billing details. Understanding these roles helps you protect your brand, prevent accidental mishaps, and maintain a secure, organized team structure.

The Key Roles You Need to Know

Meta has simplified its role terminology, mainly boiling it down to "Basic Access" and "Full Control." However, those labels contain many smaller permission sets you can customize. Here’s a breakdown:

• Full Control (Admin Access): This is the highest level of permission. A user with Full Control can manage everything in the Business Account. They can edit business settings, add or remove people (including other admins), manage all assets like Pages and ad accounts, handle billing information, and even delete the Business Account. This level of access should be reserved for business owners, trusted partners, or key senior managers. Grant this role sparingly.
• Basic Access (Employee Access): This is the starting point for most team members, freelancers, and contractors. Users with Basic access can’t make changes to the Business Account itself. Instead, you must manually assign them to specific assets (like a Facebook Page or an Instagram Account) and then grant them specific permissions for that asset. For example, you can give someone with Basic access the ability to create posts on your Page but not let them run ads.
• Finance Roles (Advanced Options): For larger organizations, you can also assign Finance roles. A Finance Analyst can view financial details like transactions and invoices, while a Finance Editor can also edit credit card information and manage billing. These are an extension of Basic Access, designed for accounting or operations team members who don’t need marketing access.

For this guide, we're focusing on granting Full Control, the true Admin role. Just remember: with great power comes great responsibility.

Step-by-Step: Adding an Admin to Your Facebook Business Account

Ready to add a new admin? The process is straightforward once you know where to look. Follow these steps carefully.

Step 1: Navigate to Meta Business Suite

First, make sure you are logged into the correct Facebook profile associated with your Business Account. Then, go directly to Meta Business Suite by visiting business.facebook.com. If you manage more than one business, be sure to select the correct Business Account from the dropdown menu in the upper-left corner.

Step 2: Go to "Settings"

Once you're on your Business Suite dashboard, look for the gear icon labeled "Settings" in the bottom-left navigation menu. Click it to open up all the back-end controls for your account.

Step 3: Access the "People" Tab

Inside the Settings menu, you'll see a list of options. Find and click on "People." This section is your central hub for managing everyone who has access to your Business Account.

Step 4: Click the "Add People" Button

In the upper-right corner of the People screen, you’ll see a prominent blue button labeled "Add people." Click this to start the invitation process.

Step 5: Enter Their Email Address

A pop-up window will appear asking you to enter the email address of the person you want to invite. It is highly recommended to use their professional or work email address, not a personal one. This practice makes it easier to manage account access and removes it cleanly if they ever leave your organization. You can enter multiple email addresses at once if you are adding several team members.

Step 6: Assign Business Account Role (Full Control)

This is the most critical step. After entering the email address, you'll be presented with options for assigning access. You’ll see toggles for:

• Basic access: This is the default "employee" role with limited permissions.
• Full control: This is the "admin" role. Toggle this option on.

When you select "Full control," Meta will display a warning message highlighting the extensive powers you are about to grant. Read it carefully. If you're certain, click Next.

Step 7: Assign Access to Specific Assets

Next, you’ll be prompted to assign this new admin to specific assets, such as your Facebook Page, Instagram account, ad accounts, Pixels, or Catalogs. Even though they will have admin permissions over the entire Business Account, this step immediately gives them day-to-day access to the tools they'll need.

For each asset you select, you can define their level of permission for that specific asset. For example, when you select your Facebook Page, you can toggle controls for creating content, managing messages, viewing insights, and more. For an admin, you'll typically want to toggle on "Full control" for the major assets they will be managing. Go through each asset type in the left column and make your selections.

Step 8: Send the Invitation

After you’ve configured their access, review the summary page to double-check that you've assigned the right role and asset permissions. When you’re ready, click "Send invitation."

What Happens Next? The Invitation Process

Your work is done for now. The person you invited will receive an email from Facebook containing a link to accept the invitation. They will need to click the link, confirm their name as they want it to appear in the Business account, and log into their personal Facebook profile to finalize the connection. The invitation will expire after 30 days, so if they don't accept it in time, you'll need to resend it from the "People" tab in your settings.

Best Practices for Managing Your Business Account Admins

Adding an admin is just the beginning. Proper management is essential for long-term security and efficiency.

Only Grant Admin Access When Necessary

This point is worth repeating. Before assigning Full Control, ask yourself: does this person truly need the ability to add/remove users or manage finances? A marketing consultant who runs ads for you only needs access to your Ad Account and Page. An in-house content creator only needs access to the relevant Page and Instagram profile. Reserve the admin role for owners, co-founders, or a senior leader managing the entire digital marketing function.

Use Work Email Addresses, Not Personal Ones

Tying business access to a company email gives you control. When an employee or contractor departs, you can deactivate their work email, which serves as an important step in the offboarding process. It creates a clear separation between a person’s personal social life and their professional access to your brand's assets.

Regularly Audit Your Users and Permissions

Set a calendar reminder every quarter or six months to review everyone listed in the "People" section of your Business Suite. Are there former employees still on the list? Are there freelancers who completed a project months ago? Clean up your user list regularly to remove any inactive or unnecessary accounts. This simple habit dramatically reduces your security risk.

Troubleshooting: What to Do When Things Go Wrong

Sometimes, things don’t go as planned. Here are solutions to a few common issues.

The Invitation Email Never Arrived

The first step is always to have the user check their spam or junk folder. If it's not there, go back to the "People" section in your Business Suite. You'll see their pending invitation with an option to "Resend." You can also click the three dots next to the resend button to get a direct link to the invitation, which you can then copy and send to them through a direct message or another communication channel.

The "Add People" Button is Greyed Out or Missing

If you can't click the "Add people" button, it means you do not have Full Control (admin permissions) yourself. Only current admins of a Business Account can add new people. You’ll need to contact one of the existing admins and ask them to either add the new person for you or grant you admin privileges.

The User Can't Access a Specific Page or Ad Account

This is a common issue that usually stems from the "Assign Assets" step. If a new user says they can't see the Facebook Page or Ad Account, go to Settings > People, click on their name, and then select the "Assign Assets" button. From there, you can add them to the correct asset and toggle on the specific tasks they have permission to perform.

Final Thoughts

Delegating access to your Facebook Business Account is straightforward once you understand the different permission levels. By carefully assigning an admin role and regularly auditing who has access, you can securely scale your marketing efforts and bring new team members into your workflow.

Once you have your team set up, keeping everyone aligned can become the next challenge. At Postbase, we built our platform to simplify that collaboration. With a unified content calendar, a single inbox for all your comments and DMs, and reporting that everyone can access, we make it easy for your whole team to plan, publish, and engage across all your social platforms without the chaos. It stops the 'who's posting what, when?' questions and lets your team focus on creating great content.