How to Add an Admin to a Business Facebook Page

Bringing someone else onto your Business Facebook Page is a sure sign of growth, but figuring out the right steps can feel like a maze. This guide clears up the confusion. We'll walk you through exactly how to add an admin or other roles to your page, breaking down what each permission level means so you can delegate work safely and efficiently.

Why You Shouldn’t Just Share Your Login Details

Before getting into the how-to, it’s important to understand why you should never, ever just give someone your personal Facebook password. Sharing your login information is a massive security risk. It gives someone full access to your personal profile, your private messages, and any other pages or groups you manage. It also makes it impossible to track who made which changes on your Business Page.

Facebook’s built-in role system is designed to solve this problem. It allows you to grant specific permissions to other users without compromising your personal account. This means you can give a team member the ability to post content, an agency the ability to run ads, and a community manager the ability to respond to comments - all while maintaining full control and keeping your personal account secure.

Understanding Facebook Page Roles: Who Gets What Privileges?

Giving someone "admin" access grants them the highest level of control, equal to your own. But often, your team members don't need that much power. Assigning the correct role is fundamental to secure and efficient team management. The guiding principle is to give people the least amount of access they need to do their job.

Confusingly, Facebook uses a couple of different terms depending on where you look. In the main settings, you'll see "People with Facebook access" and "People with task access."

People with Facebook Access (The Big Guns)

This gives someone the ability to switch into the Page profile and manage it directly from Facebook. Think of these as your core managers who can effectively act as the page.

• Admin (Full Control): This is the master key. An admin can do absolutely everything, including managing content, messages, comments, ads, insights, and settings. They can also add or remove other people (including you!), and manage page permissions. Only give this role to people you trust completely, like a business co-owner.
• Editor (Facebook Access without Full Control): This person has nearly all the permissions of an admin for day-to-day management but with a critical restriction: they cannot manage Page settings or permissions. They can publish and delete content, respond to comments and messages, create ads, and see who published a specific post. This is the perfect role for a social media manager or marketing lead.

People with Task Access (The Specialists)

This is a more limited type of access that allows people to manage specific tasks using other tools like Meta Business Suite or Creator Studio. They don't switch into your Page's profile directly from Facebook, but they can still perform their duties behind the scenes.

• Analyst: A view-only role. Analysts can see Page performance and insights via the Meta Business Suite. They can't post, comment, or change anything. This is great for an executive or stakeholder who just needs to see reports.
• Advertiser: Just for ads. This role lets someone create, manage, and delete ads for the Page. They can also view insights. This is the ideal permission for a freelancer or agency you've hired specifically for advertising campaigns.
• Moderator: The community management specialist. Moderators can respond to comments, suspend or ban people, and moderate chats. They cannot create any content on the page, but they can create ads. It’s perfect for someone whose only job is to manage your inbox and comment sections.

How to Add an Admin to Your Facebook Page (Desktop Guide)

The clearest and most common way to manage page roles is from a computer. Follow these steps carefully to invite a new admin or person to your team.

1. Navigate to Your Page: Log in to your personal Facebook profile. In the top-right corner, click on your profile picture and then select "See all profiles." Choose the Business Page you want to manage. This will "switch" your profile over so you are acting as the page.
2. Open Your Page’s Settings: Once you're viewing Facebook as your page, click your page's profile picture in the top-right again. From the dropdown menu, select Settings & Privacy, and then click Settings.
3. Select "New Pages Experience": In the left-hand menu, look for and click on New Pages Experience. This will open up the main management panel for your page's users.
4. Go to "Page Access": Within the "New Pages Experience" section, click on Page Access. You'll see a screen that lists everyone who currently has access to your page.
5. Initiate the Invitation: Next to "People with Facebook access," click the Add New button. A pop-up will appear explaining what it means to add someone here. Click Next.
6. Find and Select the Person: In the search bar, type the name or email address of the person you want to add. Facebook will search for them. Once you find them, click on their profile to select them.
7. Tip: To make this easier, it’s often helpful to be Friends on Facebook with the person you’re trying to add, though it is not a requirement.
9. Assign Permissions: This is the most important step. On the "Give Access" screen, you can assign them permissions to manage content, messages, community activity, ads, and insights. To make them a full admin, you MUST toggle on the option that says "Allow this person to have full control." Facebook will give you a big warning here - read it! Granting full control means they can remove anyone, including you. For any other role, select the specific tasks they need access to.
10. Send the Invitation: After setting the permissions, click the Give Access button. For security, Facebook will ask you to re-enter your personal password to confirm the change. Once you do, the invitation is sent!

The person you invited will receive a notification. The invitation remains pending until they accept it and expires in 30 days if ignored. You can see all pending invitations in the "Page Access" section.

How to Add an Admin Using the Facebook Mobile App

Managing your page on the go is essential for many business owners. The process for adding an admin from your phone is just as simple.

1. Switch to Your Page’s Profile: Open the Facebook app on your phone. Tap the menu button (three horizontal lines, usually at the bottom or top right). Tap the arrow next to your name and switch to your Business Page profile.
2. Access the Dashboard: Once you're acting as your page, go to your Page's main feed and tap on the professional dashboard link, or tap the menu button again and then tap on your Page’s name at the very top.
3. Find Page Access: Scroll down in your professional dashboard until you find the "Tools" section. Tap on Page Access.
4. Start the Process: Just like on desktop, you will see a list of current page managers. Tap Add New next to "People with Facebook access."
5. Search and Give Permission: The remaining steps mirror the desktop process. Search for the person, select their profile, choose the permissions you want to grant them (toggling on "full control" for an Admin), and tap "Give Access." You will have to enter your password to confirm and send the invite.

Working with an Agency? Use Meta Business Suite

If you're collaborating with a larger team or a full marketing agency, managing permissions through Meta Business Suite is often the better and more professional way to go. Agencies can request access to your page, or you can add them manually.

Here’s how to assign roles within the Business Suite:

1. Go to Business Settings: In a web browser, go to business.facebook.com and select the correct Business Account if you have more than one. In the bottom-left sidebar, click the Settings gear icon.
2. Add People or Partners: You have two options here in the "Users" section of the next menu:
   • For an employee or contractor: Go to People and click Add People. Invite them using their work email address.
   • For an agency: Go to Partners and click Add. Choose "Give a partner access to your assets" and enter their Business ID.
3. Assign Page Access: In the next step, you will be prompted to assign access to your business assets. Select your Facebook Page from the list, and then on the right side, toggle the permissions you want them to have. For an admin, you'll grant "full control." This fine-tuned method is perfect for managing complex team structures across pages, ad accounts, and Instagram profiles.

Common Issues and Quick Fixes

Sometimes things don't go as smoothly as planned. Here are a few common hiccups and how to resolve them.

What if I can't find the person I'm trying to add?

This is usually due to their privacy settings. The easiest fix is to temporarily become Facebook Friends with the person. If you've typed their email address, make sure it’s the same one associated with their personal Facebook profile. Often, having them "like" your Business Page first can also make them more visible in the search.

What do I do if the invitation expired?

No problem at all. If the person didn’t see the invitation notification and it expired after 30 days, simply go back into your "Page Access" settings. You'll see the expired invitation there - you can remove it and then send a new one by following the same steps as before.

It's just not working for me. What now?

If you are encountering a persistent bug or glitch, try clearing your browser's cache or using a different browser (like Chrome if you're on Safari, or vice versa). Sometimes, Facebook updates cause temporary issues with these panels. Trying it from the mobile app or another device often does the trick.

Final Thoughts

Delegating tasks by adding an admin, editor, or other role to your Facebook page is a straightforward process once you know the exact steps. By understanding what each role can and cannot do, you enable secure, scalable collaboration with your team members, freelancers, or agency partners and get a system in place for growing your brand.

Once your team is in place, the true collaboration begins. We actually built Postbase because managing multiple team members, platforms, and content plans in older tools felt totally chaotic. Our visual calendar makes it easy for your whole team to see what's scheduled at a glance, and our single unified inbox lets everyone respond to comments and DMs from one central place without stepping on each other's toes - so you can all focus on growth instead of fighting your workflow.