How to Add Page Managers on Facebook

Building a brand on Facebook often starts as a one-person show, but as you grow, handling every post, comment, and message becomes impossible. Bringing in help is a smart move, but handing over the keys to your Page requires a clear understanding of how to do it safely. This guide will walk you through exactly how to add people to manage your Facebook Page, explaining the different roles you can assign and sharing best practices to keep your account secure.

Why Understanding Page Roles Matters

Before you invite anyone to help manage your Page, it's important to know that not all permissions are created equal. Facebook provides several distinct roles, each with a specific level of access and control. Giving someone too much access - like making a summer intern a full Admin - is a security risk. Giving them too little access means they can't do their job effectively. Choosing the right role from the start saves you headaches and keeps your Page secure. Think of it as giving out swipe cards: the CEO gets access to every room, while a contractor only gets access to the one they're working in.

Facebook’s newer system simplifies this by splitting access into two main categories: People with Facebook access and People with task access. Let's break down what these roles can and can't do, mapping them to the old terms you might be familiar with.

People with Facebook Access (Admins & Editors)

Giving someone "Facebook access" means they can switch from their personal profile into the Page profile and manage it directly on Facebook. This is the highest level of access you can grant.

Full Control (Admin)

This is the master key to your Page. Someone with full control can do absolutely everything.

• Post content, create Stories, and go live as the Page.
• Respond to comments and direct messages.
• Create and manage ads, promotions, and jobs.
• View all Page Insights and performance data.
• And most importantly: Manage Page settings, permissions, and link accounts. This includes adding or removing other people (including other Admins) and even permanently deleting the Page.

Who it's for: This role should be reserved for business owners and trusted, long-term partners only. Never grant Full Control lightly. If their personal account is compromised, your entire Page is at risk.

Facebook Access without Full Control (Editor)

This is the ideal role for your primary social media manager, content creator, or marketing team lead. An Editor can handle the Page's day-to-day operations without being able to make critical, irreversible changes.

• They can do everything an Admin can in terms of content, community management, ads, and insights.
• The key difference: They cannot manage Page permissions, assign roles, or delete the Page. They have the keys to create and manage the content, but not to change the locks on the building.

Who it's for: Day-to-day social media managers, marketing managers, and your key content creators who need broad access to do their jobs.

People with Task Access (Moderators, Advertisers & Analysts)

Giving someone "task access" is a more limited, secure approach. These individuals do not switch into the Page profile. Instead, they manage their specific tasks through other tools like Meta Business Suite or Ads Manager. This is perfect for specialists or external contractors.

Moderator

The Moderator is your community's guardian. Their focus is purely on managing engagement and conversations.

• They can review and respond to comments on your Page's posts.
• They can remove unwanted or spammy comments.
• They can respond to direct messages in your inbox.
• They can view some insights about comments and messages.
• They cannot create or publish posts, Stories, or any other content for the Page.

Who it's for: Community managers and customer service team members who are tasked with monitoring and responding to your audience.

Advertiser

As the name suggests, the Advertiser is laser-focused on running paid campaigns.

• They can create, manage, and delete ads for the Page.
• They can view reports and insights specifically related to ad performance.
• They cannot publish organic/non-paid content, respond to messages, or manage comments.

Who it's for: In-house ad specialists, a freelance media buyer, or a paid marketing agency you've hired to run your Facebook Ads.

Analyst

The Analyst has "read-only" access. They can see how the Page is performing but can’t change anything.

• They can view Page Insights and other performance metrics in Meta Business Suite.
• They can see who published posts.
• They cannot create content, manage ads, respond to comments, or change any settings.

Who it's for: Stakeholders, company executives, or a marketing director who just needs to check in on performance and pull reports without the risk of accidentally editing something.

Step-by-Step: Adding Someone to Your Facebook Page

Facebook’s interface has evolved, especially with the "New Pages Experience." Follow these steps to grant someone access to your Page. The process is pretty straightforward once you know where to look.

1. Login and Switch to Your Page Profile: First, log into the personal Facebook account that has Admin access to the Page. In the top right corner, click your profile picture and select "See all profiles," then choose the Page you want to manage. You are now acting as your Page.
2. Navigate to Your Professional Dashboard: Once you're managing the Page, click the profile icon in the top right again, and on the menu, click on the box with your Page's name and "Professional Dashboard." Alternatively, you can click the "Manage" button located near the top of your Page's feed.
3. Find the "Page Access" Menu: On the left-hand side of your Professional Dashboard, you'll see a menu with various tools. Scroll down until you find "Page Access" and click it.
4. Choose the Type of Access to Grant: You will now see two main sections: "People with Facebook access" and "People with task access."
   • To add an Admin or Editor, click the "Add New" button in the "People with Facebook access" section.
   • To add a Moderator, Advertiser, or Analyst, click the "Add New" button in the "People with Community access" section (this might also appear as "Task access" based on your business type).
5. Initiate the Invitation: After clicking "Add New," a window will pop up explaining the permissions. Click "Next."
6. Search for the Person: In the search bar, type the name or email address of the person you want to invite. They must have a personal Facebook profile, and you may need to be friends with them for their name to appear easily.
7. Assign Specific Permissions: Once you select the person, you’ll be on the permission screen.
   • If you are giving Facebook access, a toggle will appear: "Allow this person to have full control." This is the Admin switch. Leave it OFF for an Editor and turn it ON for an Admin.
   • If you are giving task access, you will see toggles for specific areas: Content, Messages, Community Activity, Ads, and Insights. Turn on only the tasks they need to perform.
8. Send the Invitation: Click the "Give Access" button. For your account's security, Facebook will then ask you to re-enter your personal password to confirm the action.
9. Wait for Them to Accept: The person will receive a notification and an email inviting them to become a manager of your Page. The invitation is valid for 30 days. Until they accept, their name will appear in the "Invitations" section of the Page Access screen.

Best Practices for Securely Managing Your Page Team

Knowing how to add managers is just the first step. Managing your team effectively means keeping your Page secure and your workflow efficient. Here are a few simple but powerful best practices to follow.

1. Follow the Principle of Least Privilege

This is a fundamental security concept: always grant the lowest possible level of permission required for someone to do their job, and nothing more. Not everyone needs to be an Admin. An intern managing comments only needs Moderator access. Your ad agency only needs Advertiser access. This simple rule drastically reduces your risk. If an account with limited access is ever compromised, the potential damage to your Page is contained.

2. Conduct Regular Audits

Set a calendar reminder to review your Page roles every quarter or so. Do all the people on the list still work with you? Are their roles still accurate? It’s easy for old employees, freelancers, or agencies to remain on your Page long after their contract has ended. Revoking access should be a standard part of your off-boarding process for any team member.

3. Use Meta Business Suite for Agencies or Complex Setups

If you work with an agency or manage multiple brand assets (several Pages, Instagram accounts, ad accounts, pixels, etc.), you should manage permissions through Meta Business Suite. Business Suite is built for this. It allows you to grant an agency "partner" access to your assets without giving individual employees direct roles on your Page. This is a more professional, secure, and scalable way to collaborate.

4. Enforce Two-Factor Authentication (2FA)

This is a must for anyone with Admin access. A business Page is only as secure as the personal profiles that control it. If your personal Facebook account gets hacked and you don't have 2FA enabled, the hackers can hijack your Page instantly. Make it a mandatory policy that all Admins and Editors enable two-factor authentication on their own profiles. Instructions can be found in their personal "Security and Login" settings.

Final Thoughts

Delegating tasks is the key to scaling your social media presence, and getting your team set up with the right Page roles is a critical first step for secure and efficient collaboration. By understanding the differences between an Admin versus an Editor or a Moderator versus an Advertiser, you can empower your team to do their best work without putting your valuable digital asset at risk.

Once your team is in place, the real creative work can begin - but so can the coordination challenges. This is exactly why we built Postbase. To make team collaboration feel effortless, our platform provides a single visual calendar to plan and approve content, a unified inbox where anyone with access can help manage comments and DMs, and clear analytics so the whole team can see what's working at a glance. It helps you untangle the who-does-what of teamwork so you can focus on creativity, not chaos.