Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Optimize Your Social Media Profile

Transform your social media profiles into 24/7 lead magnets. Learn essential steps and platform-specific tactics to boost your brand's online presence now.

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How to Use Content Curation on Social Media

Discover how content curation can transform your social media strategy. Learn actionable steps to build authority and engage your community effortlessly.

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How to Handle Criticism on Social Media

Learn to handle social media criticism with a strategic framework. Turn negative feedback into opportunities to show you care and engage with your audience effectively.

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How to Track Social Media Performance

Track your social media performance effectively! Learn to set goals, identify key metrics, and use data to create content that grows your brand.

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How to Promote an Event on Social Media

Maximize attendance by promoting your event on social media with our complete playbook. Discover strategies and actions to excite and engage your audience.

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How to Build a Social Media Marketing Team

Build your social media marketing team with ease. Discover strategic steps to define needs, identify roles, and grow your brand authentically online.

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How to Track Social Media Metrics

Track essential social media metrics to boost your brand's success. Discover which numbers matter, how to find them, and improve your strategy today!

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How to Create a Social Media Content Plan

Create a strategic social media content plan with this step-by-step guide. Move from random posts to a brand-building strategy that delivers real results.

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How to Create a Brand Presence on Social Media

Build a strong brand presence on social media. Discover essential steps to define your voice, create engaging content, and build a lasting community.

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How to Start a Blog and Promote It on Social Media

Start a blog and grow your audience with our guide. Learn to set up your blog and promote it on social media for real engagement. Discover how now!

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How to Grow a Business Through Social Media

Grow your business on social media with a proven framework. Attract the right audience, build loyalty, and drive growth. Start implementing these strategies today!

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How to See Views on Instagram

Discover how to see views on Instagram for Reels, Stories, and photos. Learn to understand view counts and key metrics for all your shared content.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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