Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Create a Viral TikTok Video

Learn how to create viral TikTok videos with a proven playbook. Discover actionable steps to hook viewers, delight the algorithm, and get your content shared.

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How to Use Memes on Social Media

Boost your brand's engagement by using memes effectively on social media. Discover how to find, create, and share memes that resonate authentically with your audience.

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How to Track Social Media ROI

Track social media ROI efficiently with our step-by-step guide. Move beyond vanity metrics to connect your posts to profit and impress key stakeholders.

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How to Promote a Product on Social Media

Promote your product on social media effectively with our guide. Learn strategies to engage your audience, create compelling content, and measure success.

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How to Make a Social Media Schedule

Transform your social media efforts with a strategic schedule. Discover 7 steps to save time, reduce stress, and turn your posts into brand-building assets.

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How to Create a Social Media Brand Voice

Create a social media brand voice that turns followers into a loyal community. Discover steps to find, define, and implement a voice that stands out.

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How to Leverage Social Media for Customer Service

Leverage social media for superior customer service. Transform inquiries into loyalty-building opportunities with our guide on efficient problem-solving techniques.

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How to Improve Social Media Traffic

Boost social media traffic to your website with our guide. Discover actionable steps, optimize your profile, and turn followers into loyal visitors today!

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How to Build a Successful Social Media Strategy

Build a successful social media strategy with this guide. Transform random posts into growth engines, connect with your audience, and achieve your goals.

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How to Engage with Followers on Social Media

Engage with your social media followers authentically! Discover actionable strategies to build a thriving community beyond just numbers. Learn how today!

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How to Get Social Media Followers Organically

Organic social media growth is achievable! Discover step-by-step strategies to turn your profiles into community hubs and gain real, engaged followers for free.

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How to Improve Social Media Outreach

Boost your social media outreach with actionable strategies. Learn how to grow your audience, connect with new followers, and transform your profiles today.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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