Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Link a Company in a LinkedIn Post

Learn how to link a company in a LinkedIn post to boost visibility and credibility. Discover best practices to enhance your professional brand with effective tagging.

How to Use LinkedIn for Sales

Unlock LinkedIn's potential for sales success. Transform your profile into a lead-generating machine with step-by-step strategies to engage and connect with prospects.

How to Grow on LinkedIn

Grow on LinkedIn by building genuine connections and shaping your personal brand. Follow our 4-step guide to optimize your profile and create lasting growth.

How to Go Viral on LinkedIn

Learn how to go viral on LinkedIn with proven strategies. Discover the formula for crafting posts that engage and expand your reach to thousands or millions.

How to Share a Post on LinkedIn

Learn how to effectively share posts on LinkedIn for brand-building and engagement. Discover strategic tips to enhance your professional network and expertise.

How to Use LinkedIn for B2B Marketing

Unlock LinkedIn's potential for B2B marketing. Discover proven strategies to generate leads, build authority, and engage decision-makers effectively.

How to Create a LinkedIn Carousel

Create LinkedIn carousels that captivate! Learn why they work, how to craft them step-by-step, and best practices to transform posts into engagement magnets.

How to Add Multiple Roles in the Same Company on LinkedIn

Add multiple roles at the same company on LinkedIn seamlessly. Learn to showcase career progression, clean up past entries, and craft compelling role descriptions.

How to Post a Panorama on Instagram

Learn how to post a breathtaking panorama on Instagram using the carousel feature. Transform wide-angle shots into swipeable experiences with easy tools.

How to Add a Fundraiser to Your Instagram Bio

Add a fundraiser to your Instagram bio effectively with this guide. Learn two methods and strategies to rally support for your cause and boost engagement.

How to Do a Raffle on Instagram

Learn how to run a successful Instagram raffle to boost engagement and grow followers. Follow our step-by-step guide from planning prizes to announcing winners.

How to Do an Instagram Audit

Conduct an Instagram audit to enhance your strategy. Discover what's working, optimize your content, and achieve your goals with this step-by-step guide.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media