How to Add Multiple Roles in the Same Company on LinkedIn

Adding a promotion or new role at your current company shouldn’t clutter your LinkedIn profile. To properly showcase your career progression, you need to group those roles under a single company entry. This guide will walk you through exactly how to add multiple roles for the same company on LinkedIn, how to clean up your profile if you’ve already made separate entries, and how to write descriptions that tell a compelling story of your growth.

Why Correctly Adding Multiple Roles Matters

You might wonder if it’s really a big deal. Instead of one clean, stacked entry showing your journey from Analyst to Senior Analyst to Manager, a messy profile might list the same company three separate times. A small detail? Maybe. But for recruiters, hiring managers, and potential clients scrolling through hundreds of profiles, clarity matters. Here's why getting it right is a smart move for your professional brand.

• It Tells Your Career Story: A stacked profile entry instantly communicates growth and loyalty. It shows you’ve been promoted, taken on more responsibility, and earned the trust of your employer over time. This narrative is far more powerful than fragmented, separate entries.
• It Keeps Your Profile Clean and Scannable: Recruiters spend an average of just seconds skimming a profile. Grouping roles makes your career trajectory easy to understand at a glance. It eliminates distracting duplicate logos and company headers, focusing attention on what counts: your titles and accomplishments.
• It Shows You’re Detail-Oriented: A well-organized LinkedIn profile hints at your professional habits. It shows you care about clear communication and professional presentation - qualities that are valuable in any role.
• It Leverages Company Recognition: When your roles are correctly grouped under the official company page, they benefit from the company’s brand recognition. Anyone visiting that company’s page is more likely to see current and former employees, increasing your profile’s visibility.

A Step-by-Step Guide to Adding a New Role at Your Current Company

If you've been promoted or changed positions at your current job, follow these steps to add it to your LinkedIn profile correctly. The key is to add a new position to your existing company record, not create a new Experience entry from scratch.

1. Navigate to Your Experience Section

Log in to your LinkedIn profile. Scroll down to the Experience section. You’ll see a list of your past and present roles.

2. Click the Plus Sign (+) next to Your Existing Company

Look at the header for your current company. To the right of the company name, you'll see a pencil icon (for editing the company details) and a plus sign (+). The plus sign is what you want to click. This is the button to "Add new role" specifically for this company.

Note: Do not click the main plus sign (+) at the very top right of the entire Experience section. That button creates a completely new Experience entry and is the main reason people end up with duplicate companies on their profile.

3. Fill in the Details for Your New Role

A pop-up window will appear, pre-filled with the Company name. It's time to add the specifics of your newest position:

• Title: Your new job title.
• Employment type: Full-time, Part-time, Contract, etc.
• Location and Location type: On-site, Hybrid, or Remote.
• Start date: The month and year you began this new role.
• End date: If this is your current role, check the box that says, "I am currently working in this role."

Since you are adding a new role, make sure you go back to your previous role within that same company and add an end date. Correctly dating your positions is what allows LinkedIn to display them chronologically and show your progression.

4. Craft a Compelling Description

Scroll down to the Description box. This is your chance to highlight the new responsibilities and accomplishments specific to this promotion or role change. We’ll cover best practices for this in a later section.

5. Save Your Changes

Once you’ve filled everything out, click the blue Save button. Your profile will now display the roles neatly nested under one company heading, showcasing your career path beautifully.

How to Fix Duplicate Company Entries on Your Profile

Did you accidentally create two separate entries for the same company? It's a common mistake and surprisingly easy to fix. The trick is to edit the incorrect entry to match the exact company name linked to the right company page.

Step 1: Identify the Correct Company Entry
Usually, one of the entries will be correctly linked to the official LinkedIn Company Page (it will have the company logo), while the other is a plain text entry. Your goal is to merge the plain text one into the official one.

Step 2: Edit the Incorrect Role
Click the pencil icon next to the role associated with the incorrect (plain text) company entry.

Step 3: Modify the Company Name
In the "Edit experience" pop-up window, delete the text in the Company field. Begin typing the company's name slowly. LinkedIn’s auto-suggestion feature should kick in and show you a dropdown menu with official company pages. Select the correct one - the one that matches your other entry.

Step 4: Confirm and Save
Make sure all other details for that role (title, dates, description) are still correct, and then click Save. LinkedIn will automatically recognize they are the same company and merge the two Experience entries, stacking the roles under a single company header.

Best Practices for Writing about Your Roles

Just adding the roles isn’t enough. How you describe them is what makes your profile compelling. Avoid just copying over your internal job description. Instead, use these strategies to highlight your growth.

Tell a Story of Progression

Each role should build on the last. Your first description might focus on foundational skills and individual contributions. The description for your promotion should focus on new responsibilities like strategic input, team leadership, or larger project ownership.

Example:

• Role #1 (Social Media Coordinator): Focused on executing daily content schedules, engaging with the community, and reporting on weekly post performance.
• Role #2 (Social Media Strategist): Emphasized developing the overarching content strategy, managing campaigns from concept to completion, and analyzing monthly and quarterly data to inform future goals.

Use Bullet Points and Quantify Your Achievements

Nobody wants to read a dense paragraph of text. Break up your descriptions with bullet points that start with strong action verbs. Whenever possible, add metrics to show the impact you made.

Instead of this: "I was responsible for managing the company blog and growing our audience."

Try this:

• Owned the entire content lifecycle for our company blog, from ideation to publication and promotion.
• Grew organic blog traffic by 150% in 12 months by implementing a new SEO and keyword strategy.
• Increased reader engagement (time on page) by 40% through better internal linking and including more visual assets.

Don’t Be Repetitive

If you're still doing some tasks from your old role, you don't need to list them again. Assume that the responsibilities from your previous position carry over. Your new description should focus on what's changed and the additional value you now bring.

Update Your Profile Headline

Finally, once your roles are updated, make sure your profile headline reflects your current and most senior position. Your headline is one of the first things people see, so it should be up-to-date and impactful.

Final Thoughts

Taking a few minutes to correctly stack your promotions or role changes on LinkedIn does more than just tidy up your profile, it builds a strong narrative of growth that recruiters and professional connections can understand in seconds. It’s a simple action that speaks volumes about your career trajectory and attention to detail.

That same eye for brand-building and clear storytelling should also apply to your company's social media presence. We know firsthand that managing multiple company social profiles is a huge amount of work. To build a brand, you need a consistent calendar of engaging content, but executing it can feel like a constant scramble. Our teams needed simple planning calendars and rock-solid scheduling, so we built Postbase to streamline our entire process - making social media management feel less chaotic and much more strategic.