Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Create a Company Facebook Page

Set up a professional Facebook Page for your company with our step-by-step guide. Discover strategies to engage users and grow your brand's online presence.

How to Test a Facebook Ad

Test your Facebook ads effectively to discover what works and lower costs. Learn a simple testing method to turn campaigns into predictable revenue streams.

How to Embed a Video on Facebook

Learn to embed Facebook videos on your site effortlessly. Discover copy-paste steps, customization tips, and best practices to boost engagement and cross-promotion.

How to Upload Reels on Facebook

Learn how to upload Reels on Facebook easily. Follow our guide for mobile and desktop, discover scheduling tips, and boost your Reels' performance today!

How to Geofence on Facebook

Master Facebook geofencing to boost foot traffic and sales. Learn step-by-step to create location-based ads that drive real-world results instantly.

How to Create a Facebook Page for an Organization

Learn how to create and optimize a Facebook Page for your organization. Follow our guide for setup tips, professional look, and growth strategies.

How to Check Engagement on Facebook

Learn how to check Facebook engagement with this guide. Discover who interacts with your posts, what the numbers mean, and how to create loved content.

How to Convert a Personal Facebook Page to a Business Page

Convert your Facebook profile to a Business Page seamlessly. Learn the step-by-step process, understand content changes, and unlock ads and analytics now!

How to Share a TikTok Video to a Facebook Story

Share your TikTok videos on Facebook Stories easily. Learn direct sharing for maximum reach, plus tips for cleaner, watermark-free posts in our guide.

How to Reach More People on Facebook

Boost your Facebook reach with actionable strategies! Learn to optimize your page, create engaging content, and master posting tactics for better visibility.

How to Crosspost on Facebook

Crossposting on Facebook boosts video reach across multiple Pages effortlessly. Learn to set up crossposting relationships and share videos with ease across your Pages.

How to Make Money with Facebook Ads

Turn Facebook Ads into profit with our step-by-step guide. Discover strategies for winning offers, perfect targeting, and crafting high-converting ads.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media