How to Reach More People on Facebook

Feeling like your Facebook posts are shouting into the void? You're not alone. With a constantly evolving algorithm and fierce competition for attention, getting your content seen can be a challenge. This guide clears up the confusion with practical, actionable strategies for optimizing your page, creating content that connects, and mastering a posting strategy that gets results.

Understanding the Facebook Algorithm's Priorities

Reaching more people starts with understanding what Facebook wants to show its users. In a nutshell, the algorithm prioritizes content that fosters meaningful connections and keeps people on the platform. Gone are the days of simple "like" baiting. Today, the focus is on a few core principles:

• Relationships: Content from friends, family, and Groups you're active in gets top priority. For Pages, this means building a genuine community.
• Engagement Signals: The algorithm looks beyond likes. Meaningful conversations in the comments, shares to Messenger, and thoughtful reactions carry more weight. Think "discussion," not just "applause."
• Originality and Content Type: Facebook favors original content, especially video. Re-shared content or posts with links that take users off-platform are often given less priority in the feed. Reels are currently receiving a significant visibility boost.

Your goal isn't to "beat" the algorithm. It's to align your content strategy with what it's designed to promote: authentic, engaging, and valuable posts that people actually want to interact with.

Step 1: Build a Foundation for Discovery

Before you even think about content, make sure your Page is set up to attract new followers. An incomplete or poorly optimized profile can stop potential fans right in their tracks. It's like having a store with no sign on the door.

Audit and Optimize Your Page Info

Take 15 minutes to review your Page from the perspective of a first-time visitor. Is everything clear, complete, and compelling?

• Profile and Cover Photo: Use high-quality, recognizable images. Your profile picture should be your logo or a clear headshot. Your cover image is an opportunity to showcase your brand personality, a new product, or an upcoming event. Use the recommended dimensions to avoid weird cropping.
• About Section: This is a prime spot for keywords. Clearly state what you do, who you serve, and what makes you unique. Don't just list services, tell a story. Fill out every relevant field - website, contact info, hours, etc.
• Custom URL: If you haven't already, claim your custom vanity URL (e.g., `facebook.com/YourBusinessName`). It’s professional, memorable, and easier to share than a generic URL with random numbers.

Step 2: Create a Content Mix That Sparks Engagement

Your goal is to stop the scroll. Generic posts that just broadcast information won't cut it. You need a mix of content formats that entertain, educate, and inspire your audience to participate. Below are the content types you absolutely must have in your strategy.

Go All-In on Video, Especially Facebook Reels

If you take one thing away from this article, let it be this: you need to be creating video content. Facebook is heavily pushing Reels to compete with TikTok, and Pages that publish them are seeing a dramatic increase in non-follower reach. The key is to create video content that feels native to the format.

Actionable Ideas for Reels:

• Behind-the-Scenes (BTS): Show how a product is made, a day in the life at your office, or a service being performed. BTS content builds trust and humanizes your brand.
• Quick Tips &, How-Tos: Share valuable information in a bite-sized format. A 30-second video showing how to solve a common problem is far more engaging than a long blog post.
• Showcase Your Product in Action: Don't just show a picture of your product. Create short, dynamic videos of it being used by real people to solve a real problem. Tell a story with it.
• User-Generated Content (UGC): Reposting videos from happy customers (with their permission!) is social proof gold. It’s authentic, relatable, and does the selling for you.

Craft Posts That Start Conversations

The algorithm rewards posts that generate comments and back-and-forth discussion. Instead of only posting statements, start asking questions. Treat your posts as conversation starters, not announcements.

• Ask Open-Ended Questions: Instead of a "yes" or "no" question, ask something that requires a thoughtful answer. For example, a coffee shop could ask, "What’s the one thing that makes your morning coffee perfect?" instead of "Do you like our new blend?"
• Use Polls and "This or That" Graphics: These are low-friction ways to get people to engage. People love sharing their opinions, and interactive formats like polls in your posts or Stories make it easy.
• "Fill in the Blank" Posts: Post a fun prompt like, "My dream vacation is _______." These posts are simple and encourage quick, easy responses, which signals to Facebook that your content is engaging.

Leverage the Power of Facebook Stories

Stories provide a raw, less polished way to connect with your most dedicated followers. Because they disappear after 24 hours, they feel more immediate and authentic. Use stories for day-to-day happenings and interactive features that don't need a permanent spot on your feed.

Ideas for Stories:

• Interactive Stickers: Use polls, quizzes, and question stickers to get instant feedback and engagement from your audience.
• Quick Behind-the-Scenes Peeks: Show personality! A brief clip from a team meeting, unboxing new supplies, or prepping for an event builds a deeper connection with your audience.
• Teasers and Countdowns: Build anticipation for a new product, announcement, or upcoming live video.

Step 3: Master Your Posting Strategy and Schedule

Creating great content is half the battle. The other half is delivering it consistently to the right people. This requires a smart approach to timing and frequency.

Find the Best Times to Post for Your Audience

There are countless articles claiming "the best time to post on Social Media is Tuesday at 10 AM." While this can be a good start, it doesn't tell the whole story, as your specific audience will behave differently. The only data that matters is your data.

Head to your Page Insights >, Posts. There, you'll find a chart showing when your followers were online during the last week. This is your starting point. Test posting during peak times and slightly before, then monitor your reach and engagement for each post. After a few weeks of consistent posting, you’ll start to see a clear pattern emerge.

Stay Consistent Without Burning Out

Consistency signals to the algorithm that your Page is active and reliable. It also trains your audience to expect content from you. Does this mean you need to post five times a day? Absolutely not. For most small businesses, posting 3-5 times per week with high-quality content is far more effective than posting mediocre content daily.

The key to avoiding burnout is planning ahead. Set aside a few hours each week or month to map out your content in a calendar. This prevents last-minute scrambling and ensures you create high-value content that aligns with your business goals. Batch create your images, record your videos, and pre-write copy for several posts at a time so you always have content ready to go.

Step 4: Engage Actively with Your Community

Social media is a two-way street. If you just post content and disappear, you're missing the "social" part. Cultivating an active community is one of the most powerful things you can do to expand your reach organically.

Respond to Every Comment (If Possible)

When someone takes the time to comment on your post, always acknowledge them. Replying quickly does two things:

1. It makes the commenter feel seen and valued, encouraging future engagement.
2. It boosts your comment count and signals to the algorithm that your post is generating a lively discussion, prompting Facebook to show it to more people.

Even a simple "Thanks so much!" or an emoji response is better than silence. For more detailed comments, ask a follow-up question to keep the conversation going.

Participate in Relevant Facebook Groups

Facebook Groups are powerful hubs for niche communities. Find and join Groups where your ideal customers hang out. Don't go in spamming links to your Page. Instead, participate authentically. Answer questions, offer helpful advice, and become a trusted resource. When it's natural and relevant, you can mention your Page or share a link to a helpful piece of content. This positions you as an expert and drives relevant, highly-interested people back to your Page.

Final Thoughts

Reaching more people on Facebook boils down to a simple formula: provide consistent value through content people want to engage with, and foster a genuine community around your brand. By focusing on video, sparking conversations, and developing a smart, consistent posting strategy, you can turn your Page from a quiet outpost into a thriving community hub.

We know that planning your content, creating different formats like Reels and Stories, and publishing consistently across multiple channels is a massive amount of work. That’s why we created a tool built for the modern realities of social media. With Postbase, you can see your entire strategy on a visual calendar, schedule all your content (including short-form video) at once, and manage all your comments and DMs in one unified inbox. It simplifies the chaos, so you can spend less time juggling tabs and more time creating content that connects.