How to Share a TikTok Video to a Facebook Story

You created a fantastic TikTok video, and it's getting great engagement. Now, you want to get more eyes on it by sharing it with your audience on Facebook. Sharing your TikTok directly to your Facebook Story is a quick, effective way to cross-promote your content and maximize its reach. This guide will walk you through exactly how to do it, from the simplest direct share to methods that give you a cleaner, watermark-free post.

Why Sharing Your TikTok to Facebook is a Smart Move

Before jumping into the "how," it's helpful to understand the "why." Repurposing content is one of the most efficient strategies in social media marketing. Instead of letting a successful video live and die on one platform, sharing it extends its life and value.

• Expand Your Reach: Your TikTok followers and your Facebook audience are not always the same people. Sharing your video exposes your work to a different segment of your community, potentially bringing new followers back to your TikTok profile.
• Save Time and Energy: Creating original content is time-consuming. Repurposing your best-performing TikTok videos allows you to maintain a consistent presence on Facebook Stories without creating something from scratch. You get double the content mileage from a single effort.
• Maintain Brand Consistency: Sharing content across platforms helps reinforce your brand's voice, style, and messaging. It lets your audience know what to expect from you, no matter where they follow you.
• Leverage the Story Format: Facebook Stories are ephemeral, creating a sense of urgency and encouraging immediate views. Their casual, in-the-moment feel is the perfect environment for the short, engaging video clips that dominate TikTok.

Method 1: The Direct Share (Quick and Easy)

This is the most straightforward method. TikTok and Facebook have a built-in integration that makes sharing to your Story a breeze. The only catch is that the video will have a small TikTok watermark and a "call-to-action" that links back to your TikTok profile, which isn't necessarily a bad thing if your goal is to drive traffic.

Here’s the step-by-step process:

1. Open TikTok and Find Your Video: Navigate to your profile and select the video you want to share.
2. Tap the Share Icon: On the right-hand side of the screen, you'll see a series of icons (like, comment, save). Tap the arrow icon that says "Share."
3. Locate the Facebook Stories Option: A share menu will pop up with a row of apps to share to. Look for the colorful "Facebook Stories" icon. If you don't see it right away, swipe left or tap the "More" option to see a full list of apps.
4. Let it Process: After you tap the icon, TikTok will take a moment to prepare the video for sharing. You'll see a progress bar indicating that it's exporting.
5. Customize in Facebook: The video will automatically open in the Facebook Story editor. From here, you can treat it like any other Story. You can add stickers, tag people, insert polls or quizzes, write text overlays, or draw on the screen.
6. Share Your Story: Once you’re happy with a final edit, just tap the "Share" button to post it to your Facebook Story.

This method takes less than a minute and is perfect for quick cross-promotion when you want to directly tie a video back to its TikTok origins.

Method 2: The Download and Upload (For a Watermark-Free Look)

Sometimes you want your video to feel more native to Facebook. Removing the TikTok watermark can give it a cleaner, more professional look and can make the content feel like it was created specifically for your Facebook audience. The social media platforms’ algorithms notoriously deprioritize content with a rival platform's watermark, so posting a clean video may help with organic reach.

Unfortunately, you can’t just use TikTok’s own "Save video" feature, as that saves it to your camera roll with the watermark. Instead, you'll need to use a third-party tool.

Step 1: Download the Video Without a Watermark

There are numerous free websites and apps designed for this exact purpose. A popular and reliable option is SnapTik, but a quick search for "TikTok video downloader" will give you plenty of choices. Most of them work the same way.

1. Copy the TikTok Video Link: Open the TikTok video you want to share, tap the "Share" icon, and then select "Copy link."
2. Use a Downloader Tool: Open your web browser and navigate to a TikTok downloader website. You'll see a field where you can paste the video link.
3. Paste and Download: Paste the link you copied into the field and click the download button. The site will process the video and provide you with a download link for the watermark-free MP4 file. Download it to your phone's camera roll or computer.

Important note: Always respect intellectual property. Only use this method for your own content. If you're sharing someone else's video, make sure to get their permission and give them proper credit.

Step 2: Upload the Clean Video to Your Facebook Story

Now that you have the clean video file saved to your device, sharing it is just like adding any other photo or video to your story.

1. Open the Facebook App and Create a Story: On the Facebook app's main feed, tap the "Create Story" button at the top.
2. Select the Video from Your Camera Roll: Your photo and video gallery will appear. Find the watermark-free TikTok video you just downloaded and select it.
3. Customize and Share: The video will load into the Facebook Story editor. Just as with the direct share method, you can add text, stickers, polls, or any other native Facebook Story elements. When you’re ready, tap "Share".

Best Practices for Cross-Posting Effectively

Simply sharing the video is easy, but there's a big difference between just dumping content across platforms and cross-posting strategically. To get the most out of your efforts, keep these tips in mind:

1. Tailor the Story for Engagement

Don’t just upload the video and call it a day. Use Facebook’s native Story features to add a fresh layer of engagement. For example:

• Add a poll or quiz sticker asking a question related to the video content.
• Use the question sticker to solicit feedback or ideas from your audience.
• Overlay additional text that adds context you couldn't fit in the original TikTok video.
• Include a "Link" sticker if the video directs viewers to a blog post, product page, or your TikTok profile.

2. Understand the Platform Culture

While the audiences can overlap, the culture and expectations on TikTok versus Facebook can differ. TikTok thrives on trending sounds and fast-paced editing, while your Facebook audience might appreciate a bit more context. Adding a short introductory text overlay like "Here’s a crazy hack I just tried…" can help frame the content for those who aren't as immersed in TikTok trends.

3. To Watermark or Not to Watermark: A strategic decision

There is an ongoing debate about this, and the right answer depends on your goals.

• Keep the Watermark If: Your primary goal is brand awareness and driving direct traffic back to your TikTok account. The watermark acts as passive promotion, clearly stamping where the content originated.
• Remove the Watermark If: Your primary goal is to create a seamless, native experience on Facebook, or if you're sharing it to places like Instagram Reels. Many social platforms slyly depress the organic reach of videos bearing a competitor's watermark. Going watermark-free gives your content a better chance of being favored by the algorithm and appears less like an advertisement for another platform.

4. Check Your Sound and Captions

Music licensing can be tricky across platforms. The trending sound in your TikTok might not be available in Facebook's licensed library. When you directly share or download the video, the sound is usually embedded, so you don't have to worry. However, it's always a good idea to verify that the audio is present on Facebook before posting for all your followers.

Additionally, since many users watch Stories without sound, always ensure your video makes sense without it, relying on visuals and text, just like your original TikTok captions can do.

Final Thoughts

Sharing your TikTok videos to your Facebook Story is a fantastic way to repurpose content, reduce your workload, and get more eyes on the content you create. Whether you choose the quick direct share method with the watermark or take the extra minute to download a clean version, you're cross-promoting your content like a pro.

Managing and scheduling video content across multiple networks like TikTok, Instagram Reels, and Facebook Stories can start to feel like a full-time job, especially when you're manually downloading and uploading to aim for a clean look. At Postbase, we built our social media management platform specifically to solve this pain point for content creators and marketers. With a visual calendar built for your workflow, you can seamlessly schedule and plan your videos across all your platforms in one place, without all the manual hassle, giving you more time to get back to creating.