How to Create a Company Facebook Page

Creating a company Facebook Page is one of the most effective first steps you can take to build your brand's online presence. With over 2.9 billion monthly active users, Facebook offers a direct line to a massive pool of potential customers, partners, and fans. This guide will walk you through setting up a professional, engaging, and conversion-ready Facebook Page, step-by-step, and provide the strategies you need to make it grow.

Step 1: The Foundational Setup - Creating Your Page

Before you can customize anything, you need to get the basic Page created. This part is quick and straightforward. You'll need a personal Facebook profile to create and manage a company Page, but don't worry - your personal information will not be visible on your business Page.

Here's how to start:

1. Log in to your personal Facebook account.
2. On the main home feed, look at the left-hand menu and click "Pages." If you don't see it, click "See More."
3. On the Pages screen, click the "+ Create New Page" button.

Now you'll be taken to the Page creation screen. Facebook will ask for three key pieces of information:

• Page Name: This should be your official business name. Keep it clean and simple so people can find you easily. For example, use "Oak & Grove Bakery" instead of "Oak & Grove Bakery LLC."
• Category: Start typing what your business does, and Facebook will suggest categories. Choose the one that fits best. You can select up to three. For our bakery example, you might choose "Bakery," "Cafe," and "Dessert Shop." This helps Facebook understand your business and show it to relevant users.
• Bio: This is a short, one-or-two-sentence description of your business. Think of it as your elevator pitch. It appears prominently on your page, so make it clear and compelling. For example: "Family-owned artisan bakery in sunny Los Angeles specializing in sourdough bread, decadent pastries, and locally roasted coffee."

Once you've filled these fields in, click "Create Page." Congratulations, you have a Facebook Page!

Step 2: Designing Your Brand's Visual Identity

People are visual creatures. A Page with a blurry, low-quality logo and a generic cover photo won't inspire confidence. This is where you make a strong first impression.

The Profile Picture

Your profile picture is your Page's most visible icon. It appears in the news feed next to every post you make and comment you leave. For most businesses, this should be your logo. If you are a public figure, consultant, or solo entrepreneur, a professional headshot can also work well.

Pro-Tips for Your Profile Picture:

• Use a square image, ideally at least 320 x 320 pixels. Facebook will crop it into a circle, so make sure your logo or main subject is centered with some space around it to avoid getting cut off.
• Keep it simple. An overly detailed logo can look cluttered when shrunk down to a small icon size.

The Cover Photo

Your cover photo is the large banner image at the top of your Page. It's a great opportunity to show off your brand's personality, highlight a product, or promote a current campaign. Unlike the profile picture, which is usually static, you can - and should - update your cover photo periodically.

Ideas for Engaging Cover Photos:

• Showcase your products in action.
• Feature a picture of your happy team.
• Highlight your physical location (if you have a storefront).
• Announce a new product, sale, or event.
• Use a graphic that communicates your brand's core value proposition.

For the best results, use an image that's 851 pixels wide by 315 pixels tall for desktops. Remember that it will be cropped differently on mobile, so keep important text and visuals centered.

Step 3: Completing Your Profile - The Details Matter

An incomplete Facebook Page looks unprofessional and untrustworthy. Facebook provides a handy checklist as you set up your Page - your goal should be to fill out every single section you can. This information not only helps customers but also boosts your discoverability on Facebook and in search engines like Google.

Navigate to your Page's "About" section and fill in the following:

• Contact Information: Add your business phone number, email address, and website link. This seems obvious, but it's amazing how many businesses forget this.
• Location: If you are a brick-and-mortar business, add your physical address. This enables customers to check in and helps your Page appear in local search results.
• Hours: Let people know when you are open. You can set specific hours for each day of the week.
• Action Button: We'll cover this more in the next step, but it's an important way to drive action directly from your page.

The more "complete" your Page is, the more likely Facebook's algorithm is to treat it as a legitimate, high-quality Page worthy of showing to users.

Step 4: Customizing Your Page and Call-to-Action

Now it's time to fine-tune your Page to better serve your business goals. Two key elements for this are your Page template and your Call-to-Action (CTA) button.

Choose the Right Page Template

Facebook offers different templates designed for specific types of businesses (e.g., Services, Restaurants, Shops). Each template arranges the tabs on your Page in a slightly different order to highlight what's most important. For example, a restaurant template will prominently feature the "Menu" and "Reviews" tabs, while a services template will highlight "Services."

To change your template, go to Settings > Templates and Tabs. You can browse the options and choose the one that aligns best with your business.

Set Up Your Call-to-Action (CTA) Button

The CTA button is the blue button located just below your cover photo, and it is valuable marketing real estate. It prompts visitors to take a specific action. You can choose from a range of options, including:

• Book Now: Perfect for service-based businesses like salons or consultants.
• Shop on Website: Ideal for e-commerce brands.
• Contact Us: A great choice for businesses that rely on inquiries.
• Call Now: Drives immediate phone calls, best for local businesses.
• Learn More: Sends traffic to a specific page on your website.

Select the CTA that aligns most directly with your primary business objective. You want to make it as easy as possible for a visitor to go from discovering your Page to becoming a customer.

Step 5: Inviting Your First Audience & Publishing Your First Post

Don't launch your Page to an empty room. Before you start sharing content widely, you need to build up an initial follower base.

• Invite Your Friends: Facebook makes it easy to invite people from your personal friends list to like your new Page. Start with close friends, family, and colleagues who are likely to support you and engage with your early content. Early engagement signals to the Facebook algorithm that your Page is worth sharing.
• Email Your Network: Send a brief announcement email to your customer list and business contacts letting them know you're on Facebook and invite them to follow you.

Once you have a handful of followers, it's time to publish your first post. Resist the urge to make it promotional. Your first post should be a welcoming one that sets the tone for your brand. It could be a simple "Hello, world!" post introducing your business, a behind-the-scenes photo of your team, or a question to spark conversation.

Here's a simple template: "We're so excited to finally be on Facebook! Follow us for [what you'll be posting about, e.g., product updates, baking tips, special offers]. What's the one [your product, e.g., pastry] you wish we'd add to our menu? Let us know in the comments!"

Step 6: Building a Content Strategy that Works

A Facebook Page is only as valuable as the content you share on it. Sporadic posting or a constant stream of sales pitches will get you nowhere. You need a content strategy built on consistency and value.

The 80/20 Rule

A good rule of thumb is the 80/20 rule: 80% of your content should be valuable, engaging, or entertaining for your audience, while only 20% should be directly promotional. For example, our bakery might post how-to videos for baking at home, share recipes, spotlight a local coffee supplier, and ask followers about their favorite seasonal flavors. The other 20% is where they post about their 2-for-1 croissant special.

Content Types That Engage

Mix up your content formats to keep things interesting. Here's what works well on Facebook right now:

• Video: Especially short-form, vertical video like Reels. Show off your products, share a quick tip, or film a behind-the-scenes moment.
• User-Generated Content (UGC): Share photos and testimonials from happy customers. It's authentic social proof and makes your customers feel valued.
• Go Behind the Scenes: People love seeing the human side of a brand. Introduce your team, show how your product is made, or share a day in the life at your office.
• Ask Questions & Run Polls: Simple questions are one of the easiest ways to drive comments and interaction. Spark a discussion related to your industry.
• Utilize Facebook Stories: For more informal, fun content that disappears after 24 hours. Stories are great for sneak peeks, time-sensitive offers, and quick Q&As.

Above all, be consistent. Whether you post once a day or three times a week, stick to a schedule. Consistency helps you stay top-of-mind with your audience and builds momentum with the algorithm.

Final Thoughts

Creating a Facebook Page is a quick process, but building a vibrant community around it takes ongoing effort. By following these steps - from setup and design to content strategy and engagement - you can create a professional hub for your business that attracts new customers and builds lasting brand loyalty.

Once your page is live, the challenge becomes managing a consistent content calendar while engaging with your community across comments and messages. With our own experience managing multiple social calendars, we know how chaotic that can get. That's why we built Postbase to make it simple. Our visual planner lets you see your entire content schedule at a glance, and our platform makes publishing across all your social channels - including short-form video to Reels and Stories - feel effortless and reliable.