How to Embed a Video on Facebook

Embedding a video from Facebook onto your website or blog is one of the easiest ways to cross-promote your content and keep your audience engaged. Instead of directing people away from your site, you can bring the social proof, comments, and shares directly to them. This guide breaks down the simple copy-and-paste process, covers some quick customization tricks, and offers a few best practices for making your embedded videos work harder for you.

Why Embed a Facebook Video Instead of Just Linking to It?

You might be wondering, "Can't I just post a link to my video?" You absolutely can, but embedding offers a much richer experience for both you and your website visitors. When you embed a video, you're not just sharing a link, you're bringing a piece of the Facebook experience directly onto your own property.

Here’s what makes embedding so effective:

• Keeps Visitors on Your Site: The biggest advantage is that viewers can watch the video without ever leaving your blog post or webpage. This reduces your bounce rate and keeps them engaged with your content for longer. A simple link sends them off to Facebook, where they can easily get distracted by notifications and other content.
• Preserves Social Proof: The embedded player shows the original post's likes, comments, and shares. If your video has great engagement, embedding it showcases that social proof, which can encourage more people to watch and trust your content. A video with 10,000 views and hundreds of likes looks much more compelling than a plain link.
• Increases Video Views: Every view an embedded video gets on your website counts toward the video's total view count on Facebook. This helps your content gain more visibility and traction within Facebook's algorithm, potentially reaching an even wider audience.
• Saves Hosting Space: Video files can be massive. By embedding from Facebook, you're letting Facebook do the heavy lifting of hosting and streaming the video. This saves you bandwidth and storage space on your own web server, which can reduce your hosting costs and help your site load faster.

How to Get the Embed Code from Any Facebook Video

Grabbing the code to embed a Facebook video is a straightforward process that only takes a few clicks. You can do this for any public video on Facebook, whether it's your own or one from another page (just remember to credit them!).

Step-by-Step Instructions:

1. Find the Target Video on Facebook:
Navigate to the Facebook page or profile and find the specific video post you want to embed. Make sure the video’s privacy settings are set to "Public," otherwise the embed code won't work for visitors who aren't your Facebook friends.

2. Open the Post Options Menu:
In the top-right corner of the video post, you'll see three horizontal dots (...). Click on them to open a dropdown menu of options.

3. Select “Embed”:
Near the bottom of the menu, you'll see an option labeled "Embed." It usually has a code icon (<,/>,) next to it. Click on this.

4. Customize Your Embed (Optional) and Copy the Code:
A pop-up window will appear with a preview of your video and the embed code itself. Here, you have one primary choice to make:

• Include full post: If you leave this box checked, the embedded content will include the original video, along with the caption text, comments, and like/share buttons. This is usually the best option because it provides context and includes the social proof. If you uncheck it, you will only embed the video player itself, without any of the surrounding text or engagement metrics from the post.

Once you're happy with the preview, click the "Copy Code" button. The full HTML code snippet will be copied to your clipboard, ready to be pasted into your website.

Adding the Embedded Video to Your Website or Blog

Now that you have the embed code on your clipboard, the final step is to paste it into your website’s HTML. The exact steps might vary slightly depending on your Content Management System (CMS), but the principle is the same across platforms like WordPress, Squarespace, or Shopify.

Here’s how to do it using the WordPress block editor (Gutenberg), which is one of the most common setups:

1. Navigate to the page or post where you want the video to appear.
2. Click the plus sign (+) to add a new block.
3. Search for the “Custom HTML” block and select it.
4. A simple text box will appear. Paste the code you copied from Facebook directly into this box.
5. You won't see the video immediately in the editor. To check how it looks, click the "Preview" button at the top of the block's mini-toolbar, or preview the entire page.
6. Save or publish your post, and you're done! The video will now be live on your site for everyone to see.

If you're using an older version of WordPress (the "Classic Editor") or another CMS, you’ll typically need to switch from the "Visual" editor view to the "Text" or "HTML" view. Find the spot where you want the video to appear and paste the code there. When you switch back to the Visual view, you should see a placeholder for your video.

Quick Tips for Customizing Your Embedded Video

The code Facebook gives you works perfectly out of the box, but you can make small tweaks to better fit your page layout. When you look at the code snippet, it's an `

<,iframe src="https://www.facebook.com/plugins/video.php?height=314&,href=[URL]&,show_text=false&,width=560&,t=0" width="560" height="314" style="border:none,overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay, clipboard-write, encrypted-media, picture-in-picture, web-share">,<,/iframe>,

Adjusting Width and Height for Responsiveness

By default, Facebook often sets a fixed width and height (e.g., `width="560"` `height="314"`). This can cause issues on mobile devices where the screen is narrower than 560 pixels, causing the video player to break out of its container.

For a quick fix, you can make the video responsive. Simply change the `width` attribute in the code:

Change this: `width="560"`

To this: `width="100%"`

By setting the width to "100%", the video will automatically scale to fit the full width of whatever container it's in - whether that's a wide blog post on a desktop or a narrow column on a smartphone. This ensures a clean look on all devices. You might need to adjust the height accordingly or remove it altogether to let the video's aspect ratio dictate the height automatically.

Best Practices for Using Embedded Facebook Videos

Just because you can embed a video doesn't always mean you should. Here are a few final tips to make sure you're using them effectively and ethically.

1. Give Credit and Get Permission

If you're embedding a video that isn't your own, it's good practice to provide credit to the original creator. A simple line like "Video via [Page Name]" with a link to their Facebook page is often sufficient. If you plan to use someone else's video in commercially significant content, it's always best to ask for permission first. Embedding is generally considered less problematic than downloading and re-uploading, but attribution and courtesy go a long way.

2. Provide Context Around the Video

Don't just drop a video on a page and call it a day. Frame it with your own words. Introduce the video, explain why you're sharing it, and tell your readers what they should look for. Are you using it as an example to illustrate a point? Are you showcasing a customer testimonial? Providing context adds value for your audience and integrates the video smoothly into the flow of your content.

3. Consider Your Page Load Time

While embedding saves your own server bandwidth, an embedded video player still needs to load scripts and assets from Facebook. A page with multiple embedded videos can sometimes load slower than a page with an optimized, natively hosted video. If you have several videos to display on one page, consider whether embedding is the right choice for every single one. For marketing pages where speed is paramount, a lightweight, natively hosted video might be a better option.

Final Thoughts

Embedding a Facebook video on your website is one of the simplest yet most effective ways to share dynamic content, leverage social proof, and keep visitors engaged without sending them off-site. The process is little more than a quick copy-and-paste, giving you a powerful tool for enriching your blog posts and web pages with just a few clicks.

Making your content more visible across different platforms is what grows a brand. At Postbase, we believe managing your video strategy shouldn’t be a headache, which is why we designed a tool specifically for today’s short-form video world. Our visual calendar lets you plan, schedule, and publish your videos to Facebook, Instagram Reels, TikTok, and YouTube Shorts from one clean dashboard. It’s built to be simple and reliable, so you can focus on creating great content, not fighting with your software.