Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Market Lawyers on Social Media

Market your law firm on social media with confidence using our step-by-step guide. Build trust, attract clients, and showcase your expertise effectively today!

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How to Keep a Record of Social Media Posts

Keep a record of social media posts to boost marketing strategy. Discover why archiving matters, what to track, and methods for building your post library.

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How to Announce a New Business on Social Media

Announce your new business on social media with confidence. Discover a step-by-step guide to creating buzz and turning launch day anxiety into engagement.

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How to Take Photos for Social Media

Capture stunning social media photos with our guide on composition, lighting, styling, and editing. Learn essential techniques to make your brand stand out.

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How to Be a Social Media Manager for a Small Business

Become a social media manager for small businesses with ease. Learn to craft strategies, build communities, and achieve business goals with this essential guide.

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How to Announce an Event on Social Media

Craft compelling social media event announcements that excite and engage. Follow our step-by-step guide to boost attendance and drive registrations effortlessly.

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How to Approach Clients for Social Media Marketing

Learn how to approach and land social media marketing clients with our step-by-step guide. Discover strategies for finding, pitching, and signing clients today!

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How to Write Effective Social Media Posts

Learn how to write effective social media posts with this guide. Discover actionable steps to connect with your audience and achieve your goals.

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How to Write for Each Social Media Platform

Learn how to tailor your writing for each social media platform. Discover platform-specific tips to boost engagement and connect with your audience effectively.

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How to Come Up with Social Media Content

Generate endless social media content ideas with our practical system. Overcome creative blocks and fill your calendar with posts your audience will love.

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How to Share Reviews on Social Media

Share glowing customer reviews on social media to build trust and attract new clients. Learn how to get permission and create eye-catching, converting content.

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How to Get More Views on Social Media

Boost your social media views with our guide! Discover foundational strategies and actionable tactics to grow your presence organically and reach more people.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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