Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Link Social Media to WordPress

Boost your WordPress site's traffic by linking social media. Discover four integration methods, from follow icons to automated sharing. Start growing today!

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How to Read Social Media Analytics

Unlock the power of social media analytics with our guide. Discover key metrics and turn data into actionable insights for smarter marketing decisions.

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How to Generate Images for Social Media Posts

Generate stunning social media images effortlessly. Discover easy-to-use design apps and AI tools to create captivating visuals and boost engagement.

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How to Promote an Artist on Social Media

Promote your art on social media with confidence! Discover strategies to find your audience, build a community, and transform your passion into a career.

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How to Promote Insurance on Social Media

Promote insurance effectively on social media with these actionable strategies. Transform your channels into lead-generating tools by building genuine relationships.

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How to Check if Social Media Handles Are Available

Check if your perfect social media handle is available! Learn how to secure your brand's name, explore backup options, and handle inactive accounts effectively.

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How to Use Social Media for Sports Marketing

Transform your sports marketing strategy with social media. Discover actionable strategies to boost fan engagement, drive revenue, and build a strong community.

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How to Measure Campaign ROI and Social Media KPIs

Measure your social media campaign ROI effectively with this guide. Learn how to track key performance indicators and make data-backed decisions for growth.

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How to Make a Social Media Banner

Design a standout social media banner that catches eyes and communicates your brand's value. Follow our guide to create a compelling first impression today!

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How to Choose the Best Social Media Platforms for Marketing

Discover how to choose the best social media platforms for your marketing needs. Pinpoint where your audience listens and connect effectively.

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How to Market a School on Social Media

Market your school on social media effectively with this guide. Build a vibrant digital community, engage prospects, and boost enrollment with proven strategies.

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How to Sell Social Media to Clients

Turn client hesitation into success by effectively selling social media strategies. Learn to craft compelling proposals, price services, and set clear expectations.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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