Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Share on Social Media

Master social media sharing with our step-by-step guide. Learn effective strategies to connect with your audience and grow your brand with confidence.

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How to Write Good Copy for Social Media

Writing social media copy that stops the scroll is tough. Learn practical strategies to engage your audience, find your voice, and build your brand effectively.

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How to Resize Designs for Social Media Quickly

Quickly resize designs for Instagram, TikTok, Facebook, and more. Discover top tools, methods, and pro tips to maintain a sharp brand presence across platforms.

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How to Create Social Media Buttons

Create and install social media buttons to connect your platforms and grow your audience. Follow our step-by-step guide for easy setup and design tips.

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How to Find Clients on Social Media

Transform your social media profiles into lead-generating machines. Discover strategies for optimizing your presence and connecting with clients ready to hire.

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How to Gain a Following on Social Media

Learn how to gain a following on social media with our no-fluff guide. Discover strategies for building an engaged, thriving community from scratch!

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How to Engage Alumni Using Social Media

Engage your alumni with strategic social media tactics. Discover how to transform your alumni network into a thriving community for lasting connections.

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How to Encourage Employees to Follow the Company on Social Media

Encourage employees to follow your company on social media with our practical guide. Discover non-intrusive strategies to boost engagement and create brand advocates.

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How to Promote an Etsy Shop on Social Media

Promote your Etsy shop effectively with our guide. Discover step-by-step strategies to build a strong social media presence that boosts traffic and sales.

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How to Be an Educator on Social Media

Become a trusted educator on social media with our guide. Learn to identify your expertise and create high-value content that truly educates your audience.

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How to Advertise Your Company on Social Media

Maximize your social media advertising with our step-by-step guide. Learn to set goals, choose platforms, create engaging ads, and track success effectively.

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How to Develop SOPs for Social Media Engagement

Develop effective SOPs for social media engagement. Streamline interactions with consistent tone and quality. Empower your team and strengthen your brand today.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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