Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Create a Social Media Toolkit

Build a powerful social media toolkit from the ground up. Learn how to create a consistent brand strategy across platforms with this step-by-step guide.

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How to Create Podcast Audiograms for Social Media

Create eye-catching podcast audiograms for social media with zero video editing experience. Learn what audiograms are, why they work, and how to make them.

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How to Prospect on Social Media

Master social prospecting without spam! Discover how to find, engage, and build genuine connections with potential customers on social media effectively.

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How to Use Social Media as an Artist

Turn social media into a powerful tool for artists. Discover strategies to showcase your art, engage your audience, and build a thriving online community.

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How to Create a Social Media Trend

Create a social media trend with strategic insights! Discover key steps and creative mindsets needed to engage people, spark conversations, and go viral.

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How to Make a Social Media Plan for Your Business

Create a social media plan that works! Follow our step-by-step guide to transform random posts into powerful business growth strategies. Start planning now!

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How to Report Social Media Analytics

Master social media analytics with our guide. Transform likes into insights, craft a compelling report, and make smarter content strategy decisions.

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How to Create a Following on Social Media

Growing your social media following isn't luck; it's strategy. Learn step-by-step how to engage your audience and turn them into dedicated followers today.

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How to Be Successful on Social Media

Discover how to succeed on social media with a practical framework. Learn to define your purpose, create engaging content, and build a genuine community.

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How to Get into Social Media Work

Turn your social media passion into a career! Discover essential skills, gain real-world experience, and land your first role with our step-by-step guide.

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How to Connect Social Media to Your Website

Boost your online presence by connecting social media to your website. Discover essential methods for integration, from icons to live feeds, and engage your audience.

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How to Use Social Media for Nonprofit Organizations

Unlock the potential of social media for your nonprofit. Learn to craft strategies that boost awareness, build communities, and drive action without burnout.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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