Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Leverage Social Media for Brand Engagement

Transform your social media presence into a hub of interaction. Discover actionable strategies for genuine brand engagement and turning followers into advocates.

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How to Organize Social Media Posts Across a Team

Streamline your team's social media strategy with our guide. Learn step-by-step how to organize posts for harmony and creativity in your content workflow.

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How to Create Content Pillars for Social Media

Create effective content pillars for social media to end the posting chaos. Learn how to brainstorm ideas and build a sustainable content system today!

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How to Make a Quick Social Media Audit

Quickly perform a social media audit in an afternoon. Discover what's working and what isn't, and focus your energy with clear, actionable insights.

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How to Add Social Media Links to an Email Signature

Boost your brand and drive traffic with social media links in your email signature. This guide shows you how to add sleek icons for maximum impact.

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How to Promote a Charity Event on Social Media

Promote your charity event effectively on social media with actionable steps. Learn to build buzz, engage your community, and drive attendance for your cause.

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How to Create Viral Content on Social Media

Unlock the strategy for creating viral social media content. Learn the formula to resonate, get shared, and capture attention with actionable steps today.

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How to Create a Positive Social Media Identity

Build a positive social media identity with our strategic guide. Learn to craft an authentic online presence that connects and resonates with your audience.

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How to Target Social Media Ads

Master social media ad targeting to lower costs and boost conversions. Discover essential strategies to reach the right audience and maximize ROI today.

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Learn How to Sell on Social Media

Learn how to sell on social media by building trust and converting scrollers into loyal customers. Discover actionable steps to boost sales and grow your brand!

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How to Promote Your School on Social Media

Promote your school effectively on social media with our guide. Discover actionable strategies to showcase your culture and boost enrollment and engagement.

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How to Monitor Social Media Mentions

Monitor social media mentions to discover customer insights and boost growth. Learn to set up a simple, effective tracking system and turn conversations to success.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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