Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Market T-Shirts on Social Media

Market T-shirts effectively on social media with this guide. Discover strategies to connect with your audience and create content that converts followers into customers.

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Learn How to Market on Social Media

Master social media marketing with our comprehensive guide. Learn core principles, choose platforms, create engaging content, and measure success effectively.

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How to Promote a Bar on Social Media

Boost your bar's presence on social media with strategies to capture its unique vibe. Learn to create engaging content and build a community eager for more.

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How to Encourage Employees to Share on Social Media

Boost your brand's reach by empowering employees to share on social media. Discover practical steps for building an effective advocacy program today!

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How to Start a Social Media Presence

Learn to start a social media presence with clear goals, engaging content, and community building. Follow these simple steps without needing a big budget.

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How to Work Out Potential Social Media Reach

Calculate your potential social media reach to optimize your marketing strategy. Learn the steps, scenarios, and factors beyond mere follower counts.

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How to Set Up Social Media for a Car Dealer

Set up social media for your car dealership to attract local buyers and boost sales. Discover platform tips, content strategies, and a repeatable posting system.

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How to Use Social Media to Build Brand Trust

Build brand trust on social media with actionable strategies. Learn to engage authentically, provide real value, and turn followers into loyal advocates.

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How to Monitor Social Media Marketing

Monitor your social media marketing effectively. Discover what to track, how to track it, and utilize insights for strategic growth. Learn the essentials now.

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How to Relaunch Your Business on Social Media

Relaunch your business on social media with a strategic plan. Learn step-by-step how to reconnect, redefine, and build momentum for lasting success.

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How to Get Verified on Social Media

Get verified on social media with our guide on earning the blue checkmark. Discover consistent steps to boost your authenticity and authority online.

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How to Run a Successful Social Media Marketing Campaign

Run a successful social media marketing campaign with our step-by-step guide. Learn to plan, create engaging content, and analyze results effectively.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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