How to Share Reviews on Social Media

Your customers are already saying amazing things about your business, it’s time to let the world hear it. Turning glowing reviews into social media content is one of the most powerful ways to build trust and attract new customers authentically. This guide will walk you through exactly how to share reviews on social media, from getting permission to designing eye-catching content that converts.

Why Sharing Customer Reviews is a Game-Changer

Before we get into the "how," let's talk about the "why." In a world flooded with ads, people trust other people more than they trust brands. This is the power of social proof. When potential customers see real people raving about your products or services, it does more for your credibility than any perfectly crafted marketing message ever could.

Sharing customer reviews on your social channels helps you:

• Build Unshakeable Trust: Testimonials act as third-party validation. They show that you don't just say you're great, your customers agree. This transparency builds a strong foundation of trust with your audience.
• Humanize Your Brand: Featuring real people and their stories makes your brand feel more relatable and less like a faceless corporation. It puts a human voice to the value you provide.
• Increase Conversions: People often look for reviews right before making a purchase. By putting them front and center on your social media, you remove friction from the buyer’s journey and give them the confidence they need to click "buy."
• Generate Low-Cost, High-Impact Content: You don’t have to dream up a clever new marketing campaign every day. Your happy customers are creating powerful content for you. All you have to do is amplify it.

The Ground Rules: Always Get Permission First

This is the most important step, and it’s non-negotiable. While a review posted on a public site like Google or Yelp is technically public information, it is always best practice to get explicit permission from the reviewer before featuring it on your social media channels. It’s respectful, professional, and protects you and your customer.

Don't overthink it. Getting permission can be simple and straightforward.

How to Ask for Permission

Your best bet is to reach out directly through the platform where the review was left. If that’s not possible, a direct message or email works great.

Here’s a simple template you can adapt:

“Hi [Reviewer's Name],

Thank you so much for your kind words! We were so happy to read your review and hear about your experience with [Product/Service].

We’d love to share your feedback with our social media audience. Would you be comfortable with us featuring your review on our [Platform(s), e.g., Instagram, Facebook] pages? We would only use your first name and last initial.

Thanks again for your support!

Best, [Your Name]”

Most of the time, happy customers will be thrilled to be featured. By asking, you show them you value their words and their privacy, which only strengthens their loyalty to your brand.

Creative Ways to Design & Share Reviews

A blurry screenshot of a Yelp review won’t cut it anymore. To make an impact, you need to transform testimonials into visually appealing content that stops the scroll and grabs attention. Here are a few proven formats that work across different platforms.

1. Simple & Clean Quote Graphics

This is the classic, go-to method for a reason: it’s effective and easy to create. Using a tool like Canva, you can quickly design a template that aligns with your brand’s visual identity.

How to Do It:

• Pull the "Golden Nugget": Don’t try to cram a long, multi-paragraph review into one image. Instead, find the single most powerful sentence or phrase.
• Brand It Up: Use your brand fonts and colors consistently. This makes your testimonials instantly recognizable as part of your content feed.
• Add a Human Touch: Include the reviewer's first name and last initial (e.g., “ - Maria P.”). This small detail makes the review feel more authentic than an anonymous quote.
• Keep It Simple: The review should be the star. Don't clutter the graphic with too many design elements or distracting backgrounds. A clean background, your logo, and the text are often all you need.

These graphics work perfectly on Instagram feeds, Facebook posts, and even LinkedIn.

2. Engaging Video Testimonials

Video is king on social media, and video testimonials are the gold standard of social proof. If you can get customers to record a short clip sharing their experience, that’s amazing! But even if you can’t, you can still turn written reviews into compelling video content.

How to Do It (Without a Camera!):

• Text-on-Screen Reels & TikToks: Create a short video (10-15 seconds) showing your product in action or some pleasing B-roll footage related to your service. Lay the text of the review over the video with eye-catching captions that appear one phrase at a time, synced to trending audio.
• "Read the Review" Style Video: Have a founder or team member hold the product and read the review aloud to the camera. This format feels personal and adds another layer of human connection. It shows the real people behind the brand who are proud of the work they do.

These short-form videos are perfect for Instagram Reels, TikTok, and YouTube Shorts.

3. Informative Carousel Posts

A carousel post on Instagram or LinkedIn is a great way to share a longer, more detailed review or feature a collection of testimonials related to a specific theme.

How to Structure It:

• Slide 1 (The Hook): Start with a bold headline, like "What our members are really saying" or "From skeptic to super-fan."
• Slide 2-4 (The Reviews): Dedicate each subsequent slide to a single review graphic. You can showcase three or four different customers talking about the same product to show a pattern of satisfaction.
• Final Slide (The Call-to-Action): Always end with a clear CTA. This could be a question to encourage comments ("What’s holding you back?") or a direct link to your shop ("Ready to see for yourself? Link in bio!").

4. Authentic Instagram & Facebook Stories

Stories are the perfect place for more raw, less-polished content. The temporary nature of Stories makes them an ideal spot to share praise without cluttering your main feed.

How to Use Stories:

• Share User-Generated Content: If a customer tags you in a Story praising your product, ask if you can reshare it to your own Story. This is organic, authentic, and requires almost no work on your part.
• Use Interactive Stickers: Post a review graphic and use a poll or quiz sticker to engage your audience. For example, if a review praises your quick shipping, you could add a poll: “Did you know we offer 2-day shipping?”
• Create a "Reviews" Highlight: Save your best Story reviews to a permanent Highlight on your Instagram profile. This creates an easy-to-find library of social proof for anyone visiting your page for the first time.

Writing the Perfect Caption

The visual is only half the battle. Your caption provides context, expresses gratitude, and tells your audience what to do next. A great review post has a caption that moves a reader from passive observer to engaged follower or customer.

Key Elements of a Strong Caption:

1. Express Gratitude: Always start by thanking the customer who left the review. If you have their permission, tag their social media handle. It shows appreciation and encourages others to share their feedback, too.
2. Add Context or Tell a Story: Don't just paste the review. Set the scene. Why is this feedback so meaningful? For instance: "We love hearing this from Sarah because we spent six months perfecting our formula to be gentle on sensitive skin!" This adds depth and reinforces your brand's values.
3. Reinforce the Key Benefit: Use the caption to draw attention to the specific problem your product solved for the customer. If they praise a feature, briefly explain why you built that feature in the first place.
4. Include a Clear Call-to-Action (CTA): Prompt action from your audience. Ask a question to spark conversation in the comments ("Have you struggled to find a gentle cleanser?") or direct them to a link in your bio to learn more or make a purchase.
5. Use Hashtags Strategically: Include a mix of branded, community, and product-specific hashtags to increase the post’s visibility. Examples include #TestimonialTuesday, #HappyCustomers, #[YourBrandName]Reviews.

Final Thoughts

Sharing customer reviews on social media turns your satisfied clients into a powerful, authentic marketing force. By respectfully asking permission, getting creative with your designs, and backing them up with thoughtful storytelling in your captions, you can build incredible levels of trust and social proof that drive real growth for your brand.

Integrating these testimonials into your content plan and scheduling them consistently is what turns this from a good idea into a great strategy. Since we built our platform for the way social media actually works today, we focused on making that process simple and reliable. With Postbase, we allow you to drop all your review graphics and videos into a visual calendar, schedule them across every platform without things breaking, and manage all the positive comments from one clean inbox.