Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Evaluate if TikTok Suits My Brand

Determine if TikTok aligns with your brand strategy. Discover key evaluation criteria beyond follower counts to make an informed decision for your business.

How to Get Verified on TikTok as an Artist

Get verified on TikTok as an artist with our guide. Learn the strategy to build a credible profile and make TikTok notice your authenticity today!

How to Write a Hook for a TikTok Video

Master TikTok hooks with this guide. Learn actionable formulas and strategies to craft attention-grabbing intros that boost views and engagement instantly.

How to Check if You Can Go Live on TikTok

Wondering if you can go LIVE on TikTok? Discover the requirements, how to check your access, and get an action plan to start connecting in real-time.

How to Change Your @ Name on TikTok

Change your TikTok @ name confidently with our guide. Learn step-by-step instructions, the 30-day rule, and strategies to boost your personal brand.

How to Use TikTok Creative Assistant

Unlock your TikTok potential with the Creative Assistant. Discover how this free tool helps you generate ideas, understand trends, and enhance your video content today.

How to Build the TikTok Algorithm

Boost your TikTok views by mastering its algorithm. Discover how to train the recommendation engine to showcase your content to the right audience.

How to Check TikTok Account Analytics

Unlock the power of TikTok analytics with our guide. Learn to access insights, understand key metrics, and use data to boost your content strategy today!

How to Avoid Unoriginal Content on TikTok

Avoid unoriginal content on TikTok and boost your brand. Discover TikTok's guidelines and learn actionable strategies to create fresh, engaging videos today.

How to Record for TikTok

Master TikTok recording with our guide! Learn to prepare shots, use in-app tools, and edit like a pro. Start creating videos that captivate audiences now!

How to Add Videos to Collections on TikTok

Organize your favorite TikToks easily with Collections. Learn how to create and manage them to save must-try tutorials or build a marketer's swipe file now.

How to Stop TikTok from Compressing Videos

Prevent TikTok from ruining your videos with this guide. Discover settings and steps to keep your content sharp and high-quality from camera to upload.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media