TikTok Tips & Strategies

How to Change Your @ Name on TikTok

By Spencer Lanoue
October 31, 2025

Changing your TikTok @ name, or username, is a straightforward process, but it comes with a few critical rules you need to understand before you commit. This guide will walk you through the exact steps to change your username, explain the crucial difference between your username and display name, and offer strategies for picking a new handle that strengthens your personal brand. We'll also cover the one big catch - the 30-day rule - so you can make the change with confidence and no regrets.

Understanding Your TikTok Identity: Username vs. Display Name

Before you change anything, it’s vital to know the difference between your TikTok username and your display name (or nickname). People often confuse the two, but they serve very different purposes and have different rules for changing them.

Your Username (@ Name)

Your username is your unique identifier on TikTok. It's the name that starts with an "@" symbol and is the most important component of your online identity on the platform.

  • It must be unique. No one else on TikTok can have the same username as you.
  • It's your official handle. This is what people use to tag you in comments, video descriptions, and DMs.
  • It forms your profile URL. Your TikTok profile link is tiktok.com/@yourusername. Changing it will break all existing links to your profile.
  • It has strict formatting rules. Usernames can only contain letters, numbers, underscores, and periods. Spaces and other special characters are not allowed.
  • It can only be changed once every 30 days. This is the most significant rule. Once you change it, you are locked into that new name for a full month.

Your Display Name (Nickname)

Your display name, which TikTok also calls your "Nickname," is the name that appears in bold at the top of your profile page. It’s much more flexible than your username.

  • It is not unique. Thousands of users can have the same display name.
  • It's for easy recognition. It's what people see first, letting you use your real name, brand name, or a creative title without worrying about it being taken.
  • It's highly customizable. You can use special characters, emojis, and spaces.
  • It can be changed more often. You can change your display name once every 7 days, which is much more frequent than the username restriction.

In short: Your @username is your permanent, unique address. Your display name is like the customizable welcome mat at your front door.

How to Change Your TikTok Username (@ Name): A Step-by-Step Guide

Ready to make the switch? The process itself is simple and only takes a minute. Just follow these steps carefully.

  1. Open the TikTok App and Go to Your Profile. Tap the "Profile" icon in the bottom-right corner of the screen.
  2. Tap "Edit profile." This button is located directly below your user bio.
  3. Select the "Username" Field. This will open a new screen where you can edit your current @ name. Your current username will be displayed, along with your TikTok profile URL.
  4. Enter Your New Username. Delete your old username and type in your desired new one. As you type, TikTok will automatically check if the name is available. A green checkmark will appear to the right of the input box if the name is unique and available. If you see a red "X," it means someone else already has that username, and you’ll need to try something else.
  5. Acknowledge the 30-Day Rule. Before you can save, TikTok will display a message warning you that usernames can only be changed once every 30 days. Read this carefully.
  6. Tap "Save" to Confirm. Once you are certain about your new name and understand the 30-day lock, tap the "Save" button. TikTok will ask you to confirm one more time. Tap "Set username" to finalize the change.

That's it! Your username is now updated. But the process isn't truly over until you understand the consequences of what you just did.

The 30-Day Rule and Its Consequences: What You Must Know

The 30-day rule is more than just an inconvenience, it has real implications for your account's visibility and brand consistency. After you change your username, several things happen immediately:

  • Your Old Username is Released: The moment you confirm the change, your old @ name becomes available for anyone else to claim. If you have a well-known handle, someone could potentially take it, and you won't be able to get it back.
  • Your Profile URL is Broken: All existing links to your TikTok profile from your other social media bios (like Instagram's "link in bio"), your website, or your business cards will now lead to a "page not found" error. You must manually update these links everywhere.
  • Previous Mentions Will Stop Working: If another creator tagged you (@youroldname) in their video caption, that tag will no longer link to your profile. It becomes dead text. This erases a bit of your digital footprint and can reduce traffic from past collaborations or shoutouts.
  • Possible Verification Loss: If your account is verified with a blue checkmark, changing your username can result in losing that verification. It’s highly recommended that verified accounts contact TikTok support before making a change to understand the risks and process.

Because of these consequences, switching usernames isn't something to do on a whim. Think of it as a permanent brand decision that comes with a temporary lock-in period.

"I'm Stuck! Can I Change My TikTok Name Before 30 Days?"

A common question from users who regret their new username is whether there's a way to bypass the 30-day waiting period. You might find articles or videos suggesting a "hack" that involves changing your phone’s system date and time.

Here’s the honest answer: This "workaround" is risky and rarely works.

TikTok’s restrictions are server-side, not just on your device. While this trick may have worked in the past on older versions of the app, developers have long since patched this loophole. Attempting it now can lead to several problems:

  • It can corrupt data for other apps on your phone that rely on accurate timekeeping, such as your calendar, email, or messaging services.
  • It can potentially violate TikTok's terms of service, putting your account at risk of suspension.
  • Most importantly, it almost certainly won't work, leaving you frustrated and still stuck with the new name.

The safest and only reliable method is to wait out the 30 days. Use that time to plan your next username even more carefully.

Strategies for Choosing the Perfect New TikTok Username

Since your username is a 30-day commitment, it pays to choose a good one. A great username helps with discovery, looks professional, and reinforces your brand. Here’s a strategic approach to picking one.

1. Keep it Short and Memorable

Shorter usernames are easier for people to read, type, and remember. Compare @thegardenguy_official to @gardenguy. The second one is cleaner and more likely to stick in someone's mind when they recommend your content to a friend.

2. Be Consistent Across Platforms

Your online presence is stronger when your handles are the same everywhere. Before you change your TikTok name, check if your desired handle is also available on Instagram, YouTube, X (Twitter), and any other platform you use. This makes it incredibly easy for your followers on one platform to find you on another, creating a seamless brand experience.

3. Check Availability First

Don’t get your heart set on a name only to find it's taken everywhere else. Use a username checker tool (there are many online) to quickly see if your desired handle is available across dozens of social networks at once. This saves you from the manual, time-consuming process of checking each site individually.

4. Avoid Trends and Random Numbers

Usernames with current slang or trends can quickly feel dated. Similarly, ending a username with a string of numbers (like @sarahbakes5823) can look generic or even spammy. If your name is taken, try adding a meaningful keyword instead. For example, @sarahbakesco or @sarahbakes. The goal is a name that feels intentional, not like a first-draft password.

5. Make it Easy to Say and Spell

If you're building a brand, you want people to talk about it offline, too. Your username should be easy to communicate verbally. Avoid complicated spellings, double underscores (`__`), or substituting letters with numbers (e.g., `sk8erboi`) unless it's a core part of your brand identity. The easier it is to say, the easier it is to share via word-of-mouth.

Before You Hit "Save": A Final Checklist

Thinking strategically about your username can save you from a month of regret. Before you make the change, run through this quick final checklist:

  • Am I absolutely sure about this name? Am I prepared to keep it for at least 30 days?
  • Have I checked for its availability on my other key social platforms?
  • Is it short, memorable, and easy to spell?
  • Does it accurately represent my content, personal brand, or business?
  • Am I prepared to update my TikTok link on all my other sites and profiles immediately after I change it?
  • Am I okay with potentially losing my old username forever?

If you can confidently say "yes" to all of these, then you're ready to make the change.

Final Thoughts

Changing your TikTok username is a simple action with significant consequences for your brand identity and digital footprint. By understanding the 30-day lock-in period, the impact on your URL, and the importance of choosing a consistent, memorable handle, you can make an informed decision that helps your account grow rather than creating confusion for your followers.

Managing a consistent brand identity across all platforms is essential, but it can be exhausting to juggle everything manually. That’s why we built Postbase. With our visual calendar, you can plan and schedule content for TikTok, Instagram, and all your other channels from one place, ensuring your messaging and branding stay perfectly aligned no matter where your audience finds you.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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