Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Find Winning Products on TikTok

Discover how to find winning products on TikTok using proven strategies. Learn to navigate trends and uncover top products before they go viral.

How to End a Promotion on TikTok

Learn how to end a TikTok promotion with our step-by-step guide. Discover what happens next and key steps to analyze your ad results effectively.

How to Set Up a Pre-Order on TikTok Shop

Set up a pre-order on TikTok Shop to secure early sales and build hype. Learn step-by-step instructions, rules, and marketing tactics for success.

How to Turn On Ranking on TikTok

Learn how to rank higher on TikTok with this guide. Discover strategies to optimize your profile and master TikTok SEO for more visibility and engagement.

How to Get More Views on TikTok Live Stream

Boost your TikTok Live views with proven strategies. Learn how to attract and retain viewers before, during, and after your broadcast for a loyal audience.

How to Change TikTok Shop Category

Learn how to change your TikTok Shop category and optimize visibility. This guide covers updating product categories and changing your main shop category.

How to Stream to TikTok from Streamlabs

Stream to TikTok like a pro with Streamlabs! Discover how to access your stream key, design captivating scenes, and go live confidently.

How to Create a Brand Persona on TikTok

Create a standout brand persona on TikTok with our step-by-step guide. Embrace authenticity and connect with your audience to build a loyal community today!

How to Use Music on TikTok Business Account

Learn how to legally and creatively use music on your TikTok business account. Discover why music restrictions exist and strategies to grow your brand with audio.

How to Turn Off Comments on a TikTok Video

Disable TikTok comments easily with this guide. Learn to turn off comments on new or existing videos, manage settings, and use filters for control.

How to Get Linktree in TikTok Bio

Learn how to add Linktree to your TikTok bio and transform your single link into a powerful content hub. Follow our step-by-step guide to boost engagement!

How to Delete a Story on TikTok Before It Uploads

Stop a TikTok story from uploading with this guide. Learn how to cancel uploads and get professional tips to prevent future posting regrets.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media