How to Get Linktree in TikTok Bio

Having just one non-clickable link in your TikTok bio can feel limiting, especially when you have a brand to build, products to sell, or content to share on other platforms. Getting a multi-link tool like Linktree into that bio turns your single link into a powerful hub for all your online content. This guide will walk you through exactly how to set up your Linktree and add it to your TikTok profile, step-by-step, transforming your bio into a gateway for your audience.

Why a 'Link in Bio' Is a Major Win for Your TikTok Strategy

Before jumping into the setup, it's worth understanding why this simple change can have such a big impact. TikTok is amazing for building awareness and community, but its design intentionally keeps users inside the app. The single "link in bio" slot is one of the few native tools you have to guide your audience to your world outside of TikTok. Using a tool like Linktree multiplies the power of that one link.

Here's why it matters:

• Unify Your Online Presence: You're likely active on Instagram, YouTube, Twitch, or have a personal blog. A link in bio tool gathers all these disparate links into one easy-to-navigate landing page. Your followers no longer have to search for your username on other platforms, they can get a complete picture of your brand from one click.
• Drive Traffic and Sales: For entrepreneurs, artists, and e-commerce brands, this is a non-negotiable. You can link directly to your Shopify store, Etsy page, specific product listings, or services page. When a video promoting a new product goes viral, you can immediately direct thousands of potential customers to the exact purchase page.
• Monetize Your Audience: Linktree is a creator's best friend for monetization. You can add affiliate links to your favorite products, link to a tip jar or Venmo, share your Amazon Storefront, or direct users to a paid newsletter or Patreon. It transforms your engagement into potential revenue streams.
• Share Time-Sensitive Information: Running a promotion, hosting an event, or dropping a new YouTube video? You can place that link right at the top of your Linktree for maximum visibility. It's much simpler than constantly changing the single URL in your bio for every new announcement.

Essentially, a Linktree turns your TikTok bio from a simple profile description into an interactive and dynamic content hub that you fully control.

First Things First: Getting the Clickable Link Feature on TikTok

One of the most common points of frustration for TikTok users is that they go to edit their profile, and the "Website" field simply isn't there. This isn't a glitch. TikTok typically reserves the ability to add a clickable, external website link to Business Accounts.

In the past, there was also a follower minimum (often said to be 1,000 followers), but TikTok has become more flexible with this, especially for Business Accounts. The most reliable way to unlock the feature is to make a simple switch in your account settings. Don’t worry, it’s free and you can switch back if you ever need to.

How to Switch to a TikTok Business Account

Switching your account type takes less than a minute. Here’s how to do it:

1. Open your TikTok app and go to your Profile page by tapping the icon in the bottom-right corner.
2. Tap the three horizontal lines (☰) in the top-right corner to open the menu.
3. Select "Settings and privacy."
4. Tap on "Account."
5. Choose "Switch to Business Account" and follow the on-screen prompts.

TikTok will guide you through choosing a category that best describes your account (e.g., Creator, Retail, Personal Blog). Once you've completed these steps, you gain access to new features, including business analytics, promotional tools, and, most importantly, the coveted "Website" field in your profile settings. The one trade-off is that Business Accounts have a more limited library of commercially-licensed music, but for most brands and creators, the benefits far outweigh this drawback.

Setting Up Your Linktree: A Step-by-Step Guide

With your TikTok account ready, it’s time to build your Linktree landing page. The process is straightforward and can be done from your phone or desktop.

Step 1: Create Your Linktree Account

Head over to the Linktree website and sign up. You’ll create a username, which will become part of your URL (e.g., linktr.ee/yourusername). Try to make it the same as your TikTok handle for brand consistency. All you need is an email address to get started with their free plan, which offers more than enough functionality for most users.

Step 2: Add Your Links

This is where you start building your hub. Once you're in the Linktree dashboard, you'll see a button that says "+ Add link". Click it and you will be prompted to enter a URL and a title. The title is the clickable text people will see on your page, so make it clear and engaging.

Here are some examples of links you could add:

• Other Social Media: "Follow me on Instagram," "Subscribe on YouTube," "Join Me on Twitch."
• Your Website or Blog: "Read My Latest Blog Post," "Visit My Website."
• Shop or Products: "Shop My Merch," "My Amazon Favorites," "Browse My Etsy Store."
• Affiliate Links: "Get 15% Off Your First Order," "The Gear I Use for My Videos."
• Lead Magnets: "Download My Free E-Book," "Sign Up for My Newsletter."

You can add as many links as you want, and easily reorder them by dragging and dropping them into your preferred sequence. It's a good practice to put your most important or timely link at the very top.

Step 3: Customize Your Page's Appearance

A generic Linktree page works, but a branded one performs better. Click the "Appearance" tab in your dashboard to start customizing.

Here’s what you can change on the free plan:

• Profile Picture: Upload the same profile picture you use on TikTok to maintain visual consistency.
• Profile Title & Bio: Add your username and a short, descriptive bio.
• Theme: Linktree offers a selection of pre-made color themes. Choose one that aligns with your brand colors or general aesthetic. The Pro version offers more advanced customization like custom backgrounds and button styles.

Even small changes can make your page feel more professional and cohesive with your overall brand identity.

Step 4: Grab Your Linktree URL

Once you’re happy with how your page looks and the links you've added, your ultimate Linktree URL is ready. You’ll find it displayed prominently in the top-right corner of your Linktree dashboard. Tap the share button or simply copy the link to your clipboard. Now you’re ready for the final step.

Putting It All Together: Adding Your Linktree to Your TikTok Bio

With your URL copied, it's time to head back to TikTok and plug it in.

1. Open the TikTok app and go to your Profile.
2. Tap the "Edit profile" button located right below your profile picture and follower counts.
3. Look for the "Website" field. (If you don't see it, double-check that you've switched to a Business Account as outlined above).
4. Tap on that field and paste your copied Linktree URL.
5. Tap "Save" in the top-right corner.

That's it! Your new, clickable Linktree URL will now appear in your bio. The last thing you should do is test it. Tap on the link from your profile page to make sure it opens correctly and that all the links on your landing page are working as intended.

Making Your 'Link in Bio' Work Even Harder For You

Simply having the link in your bio is only half the battle. To get people to actually click on it, you need to treat it like part of your content strategy.

• Refer to it in Your Videos: Don't assume your viewers will instinctively find and click your link. Add verbal calls-to-action in your videos, like, "To see the full version of this video, head to the link in my bio to find my YouTube channel!" or "If you want to grab one of these for yourself, the link is in my bio!"
• Use On-Screen Text: Add text overlays to your TikToks reminding people to "Click link in bio for more info" or simply "Link in Bio" with an arrow pointing up. This visual cue can be extremely effective.
• Keep Your Linktree Tidy: Don't overwhelm visitors with 30 different links. A focused list of 5-7 key links is much easier to navigate. Pin your most important link to the top and prune old or irrelevant links regularly.
• Analyze Your Performance: Linktree's free plan includes basic analytics, letting you see how many clicks your overall page and individual links get. Use this data to understand what your audience cares about and refine your strategy accordingly. If one link is getting all the clicks, that's valuable information about your audience's interests.

Final Thoughts

Adding a Linktree to your TikTok bio is a simple change that unlocks a huge amount of potential. It elevates your profile from a passive content feed into an active hub for your brand, allowing you to drive traffic, generate leads, and deepen your connection with your audience across every platform you use.

Now that your TikTok bio is ready to handle traffic, your next focus will be creating and scheduling the great video content that sends people there. We know firsthand how chaotic managing content across TikTok, Reels, and Shorts can get, which is why we built Postbase. It's a clean, modern social media tool designed specifically for video-first creators and brands, helping you visually plan your calendar, schedule posts across all your platforms, and manage all your engagement in one streamlined inbox.