How to Update a Facebook Page to the New Layout

Curious about updating your Facebook Page to the new layout? You’re in the right place. Switching to Facebook's New Pages Experience gives your brand more streamlined tools for engagement and management, operating more like a personal profile than an old-business directory. This guide will walk you through exactly how to make the switch, what to expect, and how to use the new features to grow your community.

What Exactly is the New Facebook Pages Experience?

Meta's New Pages Experience is a complete redesign of how you manage your Brand Page. The old, or "Classic," Page design was a separate entity you managed from your personal profile. The New Pages Experience transforms your Page into a standalone profile with its own login and distinct identity.

Think of it this way: formerly, you were a manager looking after a shop. Now, you can put on the shop's uniform and become the brand itself in order to interact on Facebook.

Here are the key differences at a glance:

• Profile-Style Layout: Your Page will look and feel much more like a regular user profile. Navigation is cleaner, and key information like your bio and contact details are more prominent.
• No More "Likes," Only "Followers": This is a big one. They've removed the dual "Like" and "Follow" counts. Now, it’s just Followers. This is a much stronger indicator of your actual audience, as it only counts people who’ve actively opted in to see your content in their feed.
• A Dedicated News Feed for Your Page: Your Page now has its own feed where you can follow other pages, join groups, and interact with content as your brand. This is a huge opportunity for organic community building.
• Centralized Professional Dashboard: All your professional tools, from post analytics and audience insights to advertising options, are now neatly organized in one place called the Professional Dashboard.
• Improved Page Management: Assigning admin roles is now more granular. You can grant "task access" (like permission to only manage comments) instead of assigning broader admin roles.

The Step-by-Step Guide to Updating Your Page

For most pages, Facebook has been rolling out prompts to switch. If your page is eligible, the process is straightforward. Here’s how you can make the update from both desktop and mobile devices.

Switching to the New Layout on a Desktop Computer

If the update is available for your Page, you’ll typically see a banner inviting you to switch. Here’s what to do when you see it:

1. Log in to Facebook: Sign into the personal profile that has admin access to your Classic Page.
2. Navigate to Your Page: Go to the Page you wish to update. Look for a notification or banner at the top of the page that says something like, “Switch to the new Pages experience."
3. Start the Update Process: Click the blue button in the banner, which usually says "Get Started” or “Learn More.”
4. Review the Upcoming Changes: Facebook will now show you a few screens detailing what’s about to change. It's a quick overview of the move from Likes to Followers, the new professional dashboard, and what information will carry over. Take a moment to read this so you know exactly what to expect.
5. Confirm and Update: Once you’ve reviewed the information, click the final “Update Page” button. The transition usually only takes a few seconds.

Heads up: For most users, this switch is permanent. Once you move to the New Pages Experience, you typically cannot revert to the Classic layout, so be sure you’re ready before you confirm.

Switching Using the Facebook Mobile App

The process is nearly identical on mobile:

1. Open the Facebook app and log in.
2. Tap the menu icon (three horizontal lines or your profile picture) and select your Page.
3. Just like on desktop, you should see a prompt to begin the update. Tap "Get Started."
4. Follow the on-screen instructions, which will guide you through the overview of new features.
5. Tap to confirm the update. Your page will refresh in its new layout.

What if You Don’t See an Option to Update Your Page?

If you don't see a prompt to switch, there are a few possible reasons:

• The Rollout Hasn't Reached You: Meta released the New Pages Experience in waves, not all at once. Some pages, especially smaller ones, may still be waiting for the invitation.
• Your Page Was Already Updated: Some pages were automatically migrated by Facebook. If your page layout has a Home/Posts/About navigation just below the cover photo, has "Followers", but not "Likes", and a Professional Dashboard, then you are already using the new experience.
• You Aren't an Admin: Only users with full Admin access can approve the update. If you have a different role (like Editor or Moderator), you won't be able to initiate the switch.

There isn't a hidden button to force the update if you're not prompted. In this case, patience is unfortunately the best strategy as Facebook continues the migration.

Using Your New Page: Practical Tips for Marketers

Now that you've updated, it's time to put these new tools to work. The new layout isn’t just about looks, it's designed to make authentic engagement much easier.

1. Engage as Your Brand in Your Page’s News Feed

This is arguably the most powerful new feature. In the past, engaging with other businesses or in industry conversations was clumsy. Now, your Page can act like a person.

Switch over to your Page's profile, then use the Search bar to find and follow:

• Industry publications
• Partner businesses or nonprofits in your community
• Local news outlets
• Non-competing businesses that share your target audience

Once you’ve followed them, their content will appear in your Page’s unique feed. From here, you can like, comment, and share their posts as your brand. A thoughtful, supportive comment on a partner’s post does more for your visibility than ten generic promotional posts on your own wall.

2. Get Comfortable with the Professional Dashboard

Instead of burying your tools in confusing side menus, the Professional Dashboard brings everything together. To access it, just go to your Page and click "Manage" or find it in the left-hand menu.

Make it a weekly habit to check these areas:

• Post Insights: Check the Reach and Engagement of your recent posts. What type of content is connecting with your audience lately? Is it video, a personal story, or something educational? The data will tell you what to create more of.
• Audience: Understand your demographics. Look at your new follower growth trends. Are you attracting the right people?
• Inspiration Hub: This area serves up content examples from other businesses that are trending. While you should always keep your brand's voice authentic, it's a great spot to see what's currently working on the platform.

3. Manage Your Team with Task-Based Permissions

The old permission system was broad. You were either an Admin, Editor, Moderator, Advertiser, or Analyst. The new system gives you more sophisticated control, which is great for growing teams or working with agencies.

Instead of giving someone full permission as an Editor, you can now grant "Task Access" to handle specific functions like:

• Content: Create, manage, or delete posts, stories, and other content.
• Messages: Send and respond to messages as the Page.
• Community Activity: Review and respond to comments, remove unwanted comments, etc.
• Ads: Create, manage, and delete ads.

This protects your page by giving team members access only to the tools they need to do their jobs.

4. Refresh Your Page's Bio and Featured Section

The new layout places a much bigger emphasis on your intro and pinned content, making it look more like an influencer or creator profile. Take advantage of this streamlined "first impression."

• Rewrite your Bio: Your short bio is one of the first things visitors see. Make sure it clearly states what you do and who you do it for, in 101 characters or less.
• Pin Your Best Post: Have a post that perfectly introduces your brand, announces a big sale, or features a glowing customer testimonial? Pin it to the top of your feed. It stays right below your bio and acts as a welcome mat for new visitors.

Final Thoughts

Switching to the new Facebook Pages experience is a necessary step that aligns your brand with the modern, more interactive direction of social media. The shift from a static billboard to an active, profile-based entity gives you more powerful tools for community building, clearer analytics, and a more streamlined way to manage your brand's presence.

As your social media efforts grow across platforms, keeping your content strategy organized can quickly become a challenge. We built Postbase because we know that managing today's platforms requires modern tools - especially when it comes to video. We designed a visual calendar that helps you plan your content across all networks at a glance, so whether you're scheduling Facebook Reels or TikToks, you get a clean, reliable, and user-friendly experience purpose-built for how people actually create content today.