How to Turn On TikTok Reposts

Curious about that little yellow "Repost" button you've seen popping up on TikTok? It's one of the platform's most useful, yet frequently misunderstood, features for sharing content you love. This guide breaks down exactly how to turn on the TikTok repost function, what it does, and how you can use it to build your community and grow your presence.

What is a TikTok Repost, Anyway?

Before getting into the how-to, it’s helpful to understand what a "Repost" actually is and how it's different from other sharing tools like Duets and Stitches. When you repost a video, you aren't posting it to your permanent profile grid. Instead, you're sharing it directly to your followers' For You Pages. Think of it as a strong recommendation - you're telling the TikTok algorithm, "Hey, this is great content, and the people who follow me would probably like it too."

Here are the key distinctions:

• Visibility: Reposts show up on your friends' and followers' For You Pages, not on your personal profile grid. The only way someone can see all your reposts is by visiting the "Repost" tab on your profile page (indicated by the spinning arrows icon).
• Creator Credit: The repost feature is designed to give the original creator full credit. The video appears exactly as it was posted by them, with their username, caption, and sound fully intact.
• Your Input: You can add a short comment to the repost, which appears above the original creator's caption for anyone who sees it. It’s a great way to add your own thoughts or context.

Unlike Duets or Stitches, which involve co-creating new content, reposting is simply a way to amplify someone else's original video. It's a low-effort, high-impact way to engage with content you enjoy.

How to Turn On the Repost Feature in Your Settings

For most users, the repost feature is enabled by default. However, if you think you might have turned yours off or want to double-check that it’s active, you can find the setting in just a few taps. It's a global toggle that controls your ability to see the repost option on other people's videos.

Follow these simple steps to make sure your reposts are turned on:

1. Go to Your Profile: Open TikTok and tap the "Profile" icon in the bottom-right corner of your screen.
2. Open the Menu: Tap the three horizontal lines (often called the "hamburger menu") in the top-right corner.
3. Select "Settings and privacy": At the bottom of the menu that appears, tap on "Settings and privacy".
4. Navigate to "Privacy": In the Settings menu, find and tap on the "Privacy" option, which usually has a lock icon next to it.
5. Find the Repost Setting: Scroll down through the Privacy options until you see the "Interactions" section. Inside this section, you'll find "Repost." Tap it.
6. Turn the Toggle On: Make sure the toggle switch next to "Repost" is turned on (it should be green). This ensures the repost button is available for you to use throughout the app.

That's it! As long as this setting is enabled, you'll be able to repost any eligible video you come across.

How to Repost a Video on TikTok (Step-by-Step)

Once you’ve confirmed the feature is active, using it is incredibly simple. When you find a video on your For You Page that you want to share with your audience, here’s what you do:

Step 1: Open the Share Menu

On the right-hand side of the video, you’ll see a series of icons (the creator’s profile, a heart for likes, a bubble for comments, etc.). Tap the arrow icon labeled “Share.”

Step 2: Find and Tap the "Repost" Button

A menu of sharing options will pop up from the bottom. Look for the distinctive yellow button with two white, spinning arrows. It’s usually one of the first options and will be simply labeled “Repost.” Tapping this button instantly shares the video.

Step 3: (Optional but Recommended) Add Your Comment

After you tap "Repost," a small window will appear above the original creator’s name where you can “Add a comment.” This is your opportunity to add context, share your opinion, or tag a friend. Your comment will appear with the video when it shows up on your followers' For You Pages. This little addition transforms a simple share into a personal recommendation and boosts engagement.

How to Undo a Repost

Changed your mind about a repost? Undoing it is just as easy. Go back to the video, tap the "Share" button again, and you'll see that the "Repost" button has been replaced with a "Remove repost" button. Tap it, and the video will be un-shared from your followers' feeds.

Why Can't I See the Repost Button? (And How to Fix It)

Sometimes you’ll follow the steps above and notice the repost button is nowhere to be found. Don't worry, this is a common issue with a few possible explanations.

1. Your TikTok App is Outdated

The repost feature was rolled out in an update. If you're running an old version of the app, you won't have it.

• The Fix: Head to your phone’s App Store (for iPhones) or Google Play Store (for Android) and check for any available updates for TikTok. A quick update often solves the problem.

2. The Creator Has Disabled Reposts for Their Video

TikTok gives creators control over whether their content can be reposted. If a creator turns off the setting for a specific video, the repost button simply won't appear for anyone.

• The Fix: There isn't one. The creator's choice is final. Respect their settings and find another video to share.

3. You're Trying to Repost from a Private Account

You cannot repost content from an account that is set to private. This is a privacy measure to protect users who wish to keep their content limited to their approved followers.

• The Fix: This is an intended limitation. Content from private accounts is not designed for public sharing or amplification.

4. The Feature Hasn't Fully Rolled Out to Your Region or Account

Like many new social media features, TikTok often deploys changes in phases. It’s possible the feature just isn't available for your account yet, even if your app is up to date.

• The Fix: Patience is your only option here. Keep your app updated, and you’ll likely see the feature appear in a matter of days or weeks.

Using Reposts as a Smart Content and Growth Strategy

The repost button isn't just for sharing fun videos with friends - it’s a powerful tool for community building and brand growth when used strategically.

Curate Content for Your Niche

Reposting content that’s highly relevant to your followers helps establish your authority and makes your account a valuable resource. If you're a personal finance expert, reposting a video with a great savings tip reinforces your brand. If you’re a local coffee shop, reposting a video from a customer enjoying your cafe is excellent user-generated content.

Engage and Network with Other Creators

Reposting someone's video is one of the biggest compliments you can give on TikTok. It puts you on the original creator's radar in a positive way. Smaller creators will appreciate the exposure, and larger creators will notice the engagement. This can open the door to networking, collaborations, or even just a friendly follow-back. It’s a low-pressure way to build connections within your community.

Fill Gaps in Your Content Calendar

Let's be real: creating original content every single day is a grind. Reposting is an excellent way to keep your audience engaged and maintain activity on days when you don't have a new video of your own. It signals to the algorithm that you're active on the platform, which can help your original content's visibility when you do post.

Build Your Brand Voice and Show Personality

The content you choose to repost says a lot about you or your brand. It can show off your sense of humor, highlight issues you care about, or share industry news. Use reposts to add another layer to your brand’s personality beyond what you create yourself. It makes your account more relatable and authentic.

Best Practices for Reposting on TikTok

• Always Add Your Commentary: Don’t just hit the repost button and move on. The "Add a comment" feature is your chance to start a conversation. Ask your followers what they think, add your own take, or explain *why* you're sharing it.
• Maintain a Good Balance: Your account shouldn't become a stream of other people's content. A good rule of thumb is to maintain an 80/20 split - 80% original content and 20% curated reposts.
• Repost from Creators Big and Small: It's fine to share viral videos from massive creators, but don’t forget to amplify smaller voices in your niche. You can make a real difference to an up-and-coming creator, and they’re much more likely to notice and engage with you in return.

Final Thoughts

Turning on and using the TikTok repost function is a simple process that adds a powerful tool to your social media toolkit. Beyond just sharing videos, it’s a strategic way to curate content, build community connections, fill your content calendar, and express your brand’s personality without having to create everything from scratch.

Keeping an active mix of original content and strategic reposts helps you stay consistent across platforms. That's why we built Postbase with a visual content calendar that lets you see everything at a glance. You can plan and schedule your original videos for TikTok, Reels, and Shorts, and pencil in spots for curated reposts to keep your feed active. An organized approach makes juggling multiple platforms feel easy, not chaotic.

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