How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

TikTok's Duet feature is one of its most powerful tools for collaboration, riding trends, and getting your content in front of new audiences. This guide gives you everything you need to get started, from the basic steps for creating your first Duet to creative strategies that will help your videos stand out.
A Duet is a TikTok video that appears in a split-screen format, with your video on one side and another creator's video on the other. Both videos play simultaneously. It's a direct way to interact with someone else's content by recording your own video right alongside theirs. Think of it as a video conversation, a reaction, or a joint performance.
People often get Duets confused with TikTok's Stitch feature. Here’s the simple difference:
The Duet feature is so popular because it’s a brilliant way to build on content that's already gaining traction. You can react to a funny clip, sing a harmony, add another perspective to a conversation, or join a massive challenge - all while leveraging the visibility of the original video.
Ready to create your first Duet? The process is very straightforward. Here’s how to do it in just a few taps.
First, you need to find a video that inspires you. As you scroll through your "For You Page," look for content that sparks an idea for a reaction, a joke, or a response. It’s important to note that you can only Duet videos where the original creator has enabled the feature. If they've turned it off in their privacy settings, the option won’t be available.
Once you’ve found the perfect video, look for the 'Share' icon on the right side of the screen. It looks like a curved arrow pointing to the right. Tap on it to open up the sharing options menu.
In the menu at the bottom of the screen, you’ll see several options like ‘Send to Friends,’ ‘Copy Link,’ and more. Look for the button labeled ‘Duet.’ Tap on it, and TikTok will take you to the recording screen.
The recording screen is where the magic happens. Before you hit record, take a look at the layout options. On the right-hand panel, you can tap on the 'Layout' icon to choose how your Duet appears:
Once your layout is set, it’s time to record. Just press the red record button at the bottom of the screen. You can record your clip all at once or in several segments. As the original video plays, you can react, sing, dance, or add your commentary.
Don't forget to use the tools on the right sidebar! You can flip your camera, adjust the speed, apply beauty filters, set a timer for hands-free recording, and even add effects to enhance your video.
After you’re done recording, tap the checkmark to move to the editing screen. Here, you can fine-tune your Duet to make it more engaging. You can:
Take your time and add elements that complement the original video and make your contribution stand out.
On the final screen, it's time to write your caption. This is the most important part: always tag the original creator by typing @ and their username. TikTok usually does this automatically in the caption for Duets, but it's good practice to double-check. It’s not just proper etiquette, it also notifies them of your video.
Next, add relevant hashtags. Start with #duet and #reaction, then add hashtags related to the video’s content to help the algorithm categorize your video and show it to the right audience. For example, if you Duet a baking video, use hashtags like #bakingtips or #recipe. When you're ready, hit 'Post'.
So you know how to Duet, but what should you Duet? Here are some popular and creative ways brands and creators use the feature to grow their audience.
This is the bread and butter of Duets. Find a video that is particularly shocking, funny, clever, or impressive and simply record your genuine reaction. Showing authentic emotion - whether it's laughter, surprise, or even confusion - is highly relatable and engaging.
Duets are a pillar of TikTok’s massive dance and music culture. Use the feature to:
Are you an expert in a certain niche? Use Duets to add your professional opinion or analysis. Fact-check a video that’s making claims about your industry, or explain a complex topic shown in the original clip. This is a brilliant way to establish authority and provide value to your audience.
The split-screen format is perfect for showcasing transformations. You could Duet a makeup tutorial video to show your attempt at the finished look, or Duet a DIY project guide to reveal how yours turned out. This visual payoff is incredibly satisfying for viewers.
For brands and marketers, Duets are a great organic marketing tool. You can Duet a video from a customer using your product to showcase it in action. Alternatively, you can create a Duet that responds to a question someone asked about your product or provides an honest review of a complementary item in your industry.
Anyone can make a Duet, but not all Duets get noticed. Here are a few tips to increase your chances of getting more views and engagement.
The most successful Duets add something new to the conversation. Don't just stare at the screen. Add humor, ask a compelling question, provide new information, or showcase an impressive skill. The more your contribution enriches the original video, the more likely people are to watch, like, and share.
The TikTok algorithm loves timeliness. If you see a video or a sound starting to go viral, Dueting it early gives you a chance to ride that wave. Your Duet gets associated with the trending content, which can introduce your profile to a much larger audience.
Even though TikTok content is often casual, good lighting and clear audio make a big difference. You don't need a professional studio, but try to record in a well-lit space and speak clearly if you're adding audio. If your video is blurry or the sound is distorted, viewers are more likely to scroll away.
Remember, you only have half the screen to work with. Position yourself in your phone's frame so you're clearly visible. Also, pay attention to where text overlays or important action happens in the original video. Try not to block them, and make sure any text you add is placed in a clear, readable spot.
Sometimes you might find the perfect video only to discover that the 'Duet' button is missing or grayed out. There are typically two reasons for this:
In either case, the solution is simple: respect the creator's settings and look for another public video that has Duets enabled.
The Duet feature is more than just a fun gimmick, it's a core component of TikTok's culture of collaboration and remixing. By learning how to create engaging Duets, you not only participate in trends but also connect with other creators, add your unique voice to conversations, and build a more dynamic presence on the platform.
Creating engaging Duets is a great way to fill your content pipeline, but staying consistent across all your social platforms can be a major challenge. We built Postbase to simplify that entire content creation process. It gives you a visual calendar to plan all your videos - including your TikToks, Reels, and Shorts - and lets you reliably schedule everything from one clean dashboard. It’s designed from the ground up to handle the short-form video that drives social media today, so you can spend more time creating and less time juggling apps.
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