How to Turn On Monetization on Facebook

You’ve been putting in the work, creating great content, and growing your audience on Facebook. Now you're wondering how to take the next step and start earning money from your efforts. This guide breaks down exactly how to turn on Facebook monetization, from understanding the strict eligibility rules to choosing the right tools and setting up your payment account.

First Things First: Understanding Facebook's Monetization Rules

Before you can earn a single dollar, you need to be in good standing with Meta. This means complying with a set of rules they bundle together as the Partner Monetization Policies and Content Monetization Policies. Getting familiar with them now will save you countless headaches later. Think of them as the non-negotiable foundation for your social media business.

Here’s a simple breakdown of the core requirements:

• Create content on an eligible surface: Monetization primarily happens on Facebook Pages or on your personal profile if you are using Professional Mode. While Groups have some monetization features like subscriptions, Pages offer the widest range of tools.
• Reside in an eligible country: Not all monetization features are available everywhere. You must be located in one of the countries Facebook has approved for the specific tool you want to use.
• Follow Community Standards: This is a big one. These are the basic rules of Facebook, covering everything from hate speech to graphic content. Any violation can get your monetization access restricted or removed permanently.
• Follow Content Monetization Policies: These rules are stricter than the general Community Standards. They govern the type of content you can make money from. Controversial topics, depiction of violence, misinformation, and other sensitive categories are often prohibited for monetization, even if they're allowed on the platform itself.
• Share authentic content: Facebook wants original work. Content that is unoriginal, repurposed with limited creative changes from other sources, or produced by clickbait farms can get you disqualified.
• Maintain an established presence: This is a bit vague, but generally, Pages need to be at least 30 days old and have a history of consistent activity to qualify for most monetization programs.

Ignoring these rules is the fastest way to lose access to your hard-earned income. Always prioritize creating authentic, community-safe content.

How to Check Your Eligibility: The 2-Minute Test

Instead of guessing if you qualify, Facebook provides a simple tool to check your status. It’s the very first place you should go.

Here’s how to check your Page’s eligibility:

1. Navigate to Meta Business Suite (business.facebook.com).
2. On the left-hand menu, click on the "Monetization" tab. If you don't see it, you may need to click "All tools."
3. Once in the Monetization overview, you'll see your Page(s) listed. Click on the Page you want to check.
4. You will see an eligibility summary. Look for a section called "Policy Issues" to ensure you don't have any outstanding violations.
5. Then, click on a monetization tool like "In-stream ads" or "Stars" to see your specific qualification status for that feature.

The system will show you a progress bar for metric-based requirements, like follower counts or video watch minutes, so you know exactly how close you are. This dashboard takes all the guesswork out of the process.

The Most Popular Ways to Monetize Your Facebook Content

Facebook offers a portfolio of tools designed for different types of creators. Some are built for video makers, while others reward community builders. Here’s a look at the most common options and what it takes to get started with each.

In-Stream Ads for On-Demand Video

This is one of the most well-known monetization features on Facebook. In-stream ads are short advertisements that run before, during (mid-roll), or after your videos. You earn a share of the revenue from these ads based on factors like the number of views and advertiser demand.

Eligibility Requirements:

• 10,000 Followers: You need a substantial audience base.
• 600,000 total minutes viewed in the last 60 days. This includes minutes from on-demand, live, and previously live videos. It does not include minutes from boosted posts or cross-posted videos from another Page.
• 5 active videos published on your Page.
• You must be at least 18 years old.

How to Turn It On:

If you meet the requirements, you'll see a "Set Up" option next to "In-Stream Ads" in the Monetization section of Meta Business Suite. The process involves agreeing to the terms and conditions, connecting your payment account, and submitting your Page for a quick review.

Facebook Stars

Stars are a fantastic way for your audience to show their support directly. Think of it as a virtual tip jar. Viewers can purchase Stars and send them to you during live streams or on certain on-demand videos and text posts. For every Star you receive, Facebook pays you $0.01.

Eligibility Requirements:

• 500 Followers for 30 consecutive days. (The requirement was recently lowered from 1,000 followers for 60 days, making it more accessible).
• Reside in a country where Stars are available.
• Of course, you must follow all standing policies.

How to Turn It On:

Once you’re eligible, you’ll get a notification and can enable Stars in Meta Business Suite. Don’t forget the most important step: teach your audience what Stars are and how to use them! Set goals during your livestreams (e.g., "Let's reach 5,000 Stars to unlock a special announcement!"). People are more likely to contribute when they feel they're part of a shared goal.

Fan Subscriptions

Fan Subscriptions allow your most dedicated followers to support you with a recurring monthly payment in exchange for exclusive perks. This tool is ideal for creators who have built a strong, tight-knit community. Perks can include subscriber-only content, a special supporter badge, exclusive behind-the-scenes access, or private chats.

Eligibility Requirements:

The requirements for Subscriptions are a bit different, focused on loyalty and engagement:

• You need at least 10,000 followers.
• OR, you can qualify with 250+ "return viewers" on your live videos, combined with either 50,000 post engagements or 180,000 watch minutes in the last 60 days. This alternative path rewards creators who have a smaller but highly engaged audience.

How to Turn It On:

Setup is managed through Meta Business Suite. You'll need to define your subscription tiers and the benefits for each. The real work comes after setup - consistently delivering valuable, exclusive content to retain your subscribers month after month.

Reels Monetization (Ads on Reels & Performance Bonus)

Making money from Reels is a major focus for Meta, but it currently operates slightly differently from other features. For now, most Reels monetization programs are invitation-only.

• Ads on Facebook Reels: This feature places overlay ads or post-loop ads directly on your public Reels, and you earn a share of the resulting revenue.
• Performance Bonus Program: This program rewards high-performing creators for the engagement their content gets across formats, not just Reels. You earn based on views, reactions, comments, and shares on your public posts.

Eligibility Requirements:

There are no public, fixed metric requirements to apply. You must be in a select country, maintain policy compliance, and create high-quality, original Reels that get significant views (often hundreds of thousands over a 30-day period). Your best strategy is to focus on producing outstanding and engaging short-form video content regularly. If you get popular enough, the invitation will likely follow.

Setting Up Your Payout Account: Getting Ready to Get Paid

Once you are approved for a monetization program, Facebook needs to know how to pay you. This process is straightforward but requires some personal and financial information. Having it ready beforehand will make setup much smoother.

You’ll be prompted to do this when you enable your first monetization tool. You only need to set this up once, it will apply to all your earnings across Facebook and Instagram.

Here’s what you’ll typically need:

• Your legal entity details: Your full name, address, and phone number for an individual, or the business's legal name and information if you're set up as a company.
• Tax Information: You’ll need to fill out a tax form (like a W-9 for U.S. residents or a W-8BEN for non-U.S. residents). This requires providing your Taxpayer Identification Number, such as a Social Security Number (SSN) or Employer Identification Number (EIN).
• Bank Details: You can choose to be paid via direct deposit to your bank account or through a PayPal account. Make sure you have your account and routing numbers handy.

The information is submitted directly to Meta through their secure portal. After a brief review, your payout account will be active and ready to receive funds once you reach the minimum payout threshold (typically $100).

You're Monetized! Now What? Strategies for Increasing Your Earnings

Switching monetization on is just the first step. Growing that revenue stream requires a consistent content strategy that keeps your audience engaged and growing.

1. Post Consistently: The algorithms reward activity. Whether it's videos for in-stream ads or daily engagement that fuels your bonus, a steady flow of content is essential. Create a content calendar and stick to it.
2. Analyze, Learn, and Adapt: Dive into your Page's Insights. Which videos get the most watch time? What topics drive the most comments? Your data is a roadmap to creating content that your audience loves and that the platform is more likely to show to new people. Double down on what works.
3. Promote Your Monetization Features: Don't assume your audience knows how to support you. Gently remind them a few times during a live stream that Stars are enabled. Create posts that thank your new subscribers by name. Make them feel part of your journey.
4. Engage Your Community: High engagement sends a powerful signal to Facebook that your content is valuable. Reply to comments. Ask questions. Go live and talk with your audience in real-time. A creator who actively connects with their fans builds loyalty that can translate directly into Subscriptions and Stars.

Final Thoughts

Enabling monetization on Facebook is a process of meeting specific criteria, adhering to strict policies, and setting up the financial backend to receive payments. By understanding the different tools available and focusing first on building an engaged community with high-quality content, you set yourself up for long-term success as a creator.

The key to maintaining that success is consistency, which can be the most challenging part. As content creators, we built Postbase because we needed a simpler way to keep the content engine running. By organizing everything into one clear, visual calendar and making it painless to schedule posts across all platforms - especially video-first content like Reels - we help you show up consistently without the usual stress, giving you more time to create and connect.