How to Make Money on Facebook

Thinking about using Facebook to make money is much more practical than you might realize. It’s no longer just a place to connect with friends, it's a powerful platform where creators, entrepreneurs, and businesses can build real income streams. This guide will walk you through several proven methods, complete with actionable steps you can start taking today, whether you want to monetize your content, sell products, or build a thriving community.

Become a Creator and Monetize Your Content

If you enjoy creating content and have a knack for building an audience, Facebook offers several built-in tools to help you earn money directly from your efforts. It all starts with building an engaged community around a Facebook Page (not a personal profile).

In-Stream Ads on Videos

You’ve probably seen these - they’re the short ads that play before, during, or after a video. For creators with a significant viewership, this can become a steady source of passive income. When a viewer watches the ad, you get a share of the ad revenue.

• How it works: You need to meet Meta's eligibility requirements, which typically include having at least 10,000 Page followers, accumulating 600,000 total minutes of video views in the last 60 days, and having at least five active videos on your Page. These numbers can change, so always check Meta's official guidelines.
• Actionable Advice: Focus on creating videos that are at least three minutes long, as this is the minimum length for placing mid-roll ads, which tend to have the highest payout. A great strategy is to create a hook in the first 15 seconds to grab attention, then deliver quality content that encourages people to keep watching.

Fan Subscriptions and Stars

Fan Subscriptions allow your most loyal followers to support you with a recurring monthly payment in exchange for exclusive perks. Facebook Stars is another feature that lets fans buy and send you "Stars" (a virtual currency) during your live videos or on Reels, allowing you to earn money from their tips.

• How it works: Once you're eligible, you can enable these features. For subscriptions, you control the price and the perks you offer.
• Actionable Advice: Give subscribers something they can't get anywhere else. This could be exclusive behind-the-scenes videos, a supporters-only Facebook Group, monthly Q&A sessions, early access to content, or special badges that make them stand out in your comments. Your goal is to make them feel like valued insiders.

Brand Collaborations and Sponsored Content

Once you’ve built a dedicated audience in a specific niche, brands will start noticing. A brand collaboration is when a company pays you to feature their product or service in your content. This is one of the most lucrative ways to monetize your influence.

• How it works: You can either wait for brands to contact you, proactively reach out to brands you admire, or use Meta's Brand Collabs Manager to find partnership opportunities.
• Actionable Advice: Authenticity is everything. Only partner with brands that align with your values and would genuinely interest your audience. A mismatch will feel forced and erode trust. Always be transparent by using the #ad hashtag or Facebook's branded content tool to disclose the partnership.

Sell Products Directly on Facebook

Facebook has evolved into a robust e-commerce platform. Whether you’re selling handmade crafts, drop-shipped items, or digital products, you can leverage its tools to reach a massive customer base.

Set Up a Facebook Shop

A Facebook Shop is a digital storefront that lives right on your Facebook Page. It allows customers to browse, save, and purchase your products without ever leaving the app. It's a frictionless way to turn followers into customers.

• How to get started:
  1. Go to Meta's Commerce Manager and create your shop.
  2. Choose your preferred checkout method (e.g., on your website or directly through Facebook).
  3. Connect your business's Facebook Page.
  4. Create a product catalog by manually adding items or syncing one from an e-commerce platform like Shopify or BigCommerce.
• Actionable Advice: Use high-quality photos and videos to showcase your products. Write compelling, descriptive copy that highlights the benefits. A great tactic is to use "Product Tags" in your posts, Stories, and Reels. When someone sees an image of your product in use, they can tap the tag and go directly to the product page to buy it.

Use Facebook Marketplace for Local Sales

Facebook Marketplace is a discovery destination where people go specifically to shop. While it's popular for individuals selling used items, it's also an effective channel for businesses, especially those focusing on local customers.

• How it works: List items for sale with photos, a description, and a price. You can arrange for local pickup or offer shipping.
• Actionable Advice: Take clear, well-lit photos from multiple angles. Write honest, detailed descriptions. Be highly responsive to inquiries - fast replies often lead to faster sales. If you offer a service like furniture refurbishment or custom cakes, Marketplace can be a fantastic source of local leads.

Make Money with Affiliate Marketing

Affiliate marketing is the practice of earning a commission by promoting another company's products. You share a unique affiliate link, and when someone makes a purchase through that link, you get a cut of the sale. It’s an excellent model if you don’t want to create your own products.

How to Succeed with Affiliate Marketing on Facebook

• Find a Relevant Niche: Your success depends on trust. Your audience needs to believe that you are genuinely recommending a good product. Choose products you've used and loved, or ones that are highly relevant to your audience's interests. For example, a food blogger could be an affiliate for specific kitchen gadgets, or a fitness influencer could promote workout gear.
• Create Value, Don't Just Spam Links: Directly posting affiliate links with a generic "Buy this!" caption is rarely effective. Instead, embed your links within valuable content. Write a detailed review, create a video tutorial showing how to use the product, or share a personal story about how the product solved a problem for you.
• Always Disclose Your Links: Transparency is non-negotiable. It's required by law (FTC guidelines) and essential for building long-term trust with your audience. A simple hashtag like #ad or #affiliatelink is usually enough.
• Leverage Facebook Groups: Share your expertise in relevant groups. For example, if you're an affiliate for a software tool, join groups for entrepreneurs and offer helpful tips. When it's appropriate and within the group's rules, you can mention the tool and share your link. The key is to lead with value, not with a sales pitch.

Build and Monetize a Facebook Group

Facebook Groups are a phenomenal way to build a tight-knit community around a shared interest. An engaged group is a valuable asset that can be monetized in several ways.

Launch a Paid Subscription Group

This is a private group where members pay a monthly fee for exclusive access. This model works best when you offer high-value content or a community that people can’t find for free elsewhere.

• Who it's for: Coaches offering group coaching, industry experts running a mastermind, or creators offering premium tutorials and direct access.
• Actionable Advice: The value proposition has to be crystal clear. People need to know exactly what they’re paying for. Structure your group with weekly themes, expert Q&A sessions, learning modules, or networking opportunities to justify the recurring fee and reduce churn.

Monetize a Free Group Indirectly

You can also keep your group free to join and use it as a lead generator for your business. The trust and authority you build within the group create a warm audience for your products or services.

• How it works:
  • Sell Your Products: The group becomes the perfect place to talk about your courses, ebooks, coaching packages, or physical products.
  • Host Paid Challenges: Run a free 5-day challenge in the group and then offer a paid program as the next step.
  • Drive Affiliate Sales: If your group is focused on a topic like gardening, you can recommend tools and supplies using your affiliate links.

Market Your Services and Attract Clients

For freelancers, consultants, and local businesses, Facebook is one of the best platforms for finding clients and growing your service-based business.

• Optimize Your Page as a Business Hub: Think of your Facebook Page as a landing page. Make sure every section is filled out with your services, hours, and contact information. Use a professional cover photo and a clear call-to-action button like "Book Now" or "Email me".
• Showcase Your Expertise with Content: Instead of posting "I'm a graphic designer, hire me!" post content that proves your skill. Share client testimonials, case studies, before-and-after projects, and tips that help your target audience. People hire experts they trust, and sharing valuable content is the fastest way to build that trust.
• Network Authentically in Groups: Join groups where your ideal clients spend time. A social media manager should be in groups for small business owners. A wedding photographer should be in local wedding planning groups. Be an active, helpful member. Answer questions, offer advice, and participate in conversations. Never hard-sell. Your helpfulness will naturally lead people to your profile, where they’ll see what you do and reach out.

Final Thoughts

Earning money on Facebook isn't about finding a secret hack, it’s about providing genuine value consistently. Whether you're creating compelling videos, selling standout products, or building a supportive community, success boils down to showing up for your audience and delivering what they need.

Consistently executing on any of these strategies means planning, scheduling, and engaging with your community day in and day out, which can quickly become overwhelming. At Postbase, we designed our platform to tackle exactly that struggle. We provide you with a clean visual calendar to plan your content, rock-solid scheduling for all formats (including the Reels and videos that drive monetization), and a unified inbox to manage all your comments and DMs in one place. It streamlines your entire workflow so you can focus on creating great content instead of fighting with clunky tools.