How to Add Shopify to Facebook

Selling your Shopify products directly on Facebook transforms your social feed from a simple marketing channel into a powerful, interactive storefront. It’s one of the best ways to meet customers where they already spend their time and make it incredibly easy for them to buy from you. This guide will walk you through the entire process step-by-step, from getting your accounts ready to syncing your products and making your first shoppable post.

Why Bother Connecting Shopify to Facebook? The Power of Social Commerce

Connecting your Shopify store to your Facebook page isn’t just about putting your products in front of more people, it’s about fundamentally changing how they shop. This strategy, known as social commerce, closes the gap between product discovery and purchase, letting customers buy what they see without ever leaving the app (or with just one click away from checkout). This seamless experience is hugely important in today’s attention-short world.

Here are the core reasons this integration is a game-changer for Shopify merchants:

• Meet Customers Where They Are: Over a billion people use Facebook every day. Instead of trying to pull them away from their feeds and onto your website, you can bring your website's best features - your products - directly into their social experience.
• Frictionless Shopping Experience: When a follower sees a product they love in a post or a Story, they shouldn’t have to open a new tab, search for your website, and then find the product. With a connected shop, they can tap the tagged product and move toward checkout in seconds. Less friction means higher conversion rates.
• Unlock Powerful Advertising Tools: By connecting your accounts, you also install the Meta Pixel. This small piece of code is your key to incredibly effective advertising. It tracks user behavior on your site, enabling you to run hyper-targeted campaigns. You can retarget users who added items to their cart but didn't buy, build lookalike audiences based on your best customers, and accurately measure the return on your ad spend.
• Build a Community & Drive Sales Simultaneously: A Facebook Shop doesn't replace your community-building efforts - it enhances them. You can continue sharing behind-the-scenes content, user-generated photos, and brand stories, but now you can tag the relevant products right there in the content. Your brand personality and your products become intertwined, creating authentic selling opportunities.

Your Pre-Flight Checklist: Get These 4 Things Ready First

Before you start the setup process, a little preparation will save you a lot of headaches. Make sure you have the following in order. Trying to MacGyver this during setup can lead to errors and frustration, so it’s best to get everything sorted upfront.

1. An Active Shopify Store

This is the most obvious one, but worth stating. Your store must be an active, functioning ecommerce site, not a "coming soon" page. The integration is available on all paid Shopify plans. Make sure you have products added with images, descriptions, and prices. Your checkout must also be enabled and connected to a payment provider like Shopify Payments, PayPal, or Stripe.

2. A Facebook Business Presence

You can't connect your Shopify store to a personal Facebook profile. You need proper business assets set up on Meta's platform. This includes:

• A Facebook Business Page: Your page must be published and represent your store. It should have a profile picture, cover photo, and a business category assigned.
• An Admin Role: The personal Facebook account you use to initiate the setup must have full admin-level permissions on both the Facebook Business Page and the associated Meta Business Manager account.
• A Meta Business Manager Account: This is a central hub for managing all your business assets like pages, ad accounts, and pixels. If you don't have one, Facebook will help you create one during the setup process.

3. Compliant Products and Store Information

Meta has specific Commerce Policies your products and business must follow. Take a moment to review them. The rules prohibit the sale of things like weapons, animals, hazardous materials, and adult products. Shopify doesn’t screen your products for this, so it's your responsibility. If Meta flags your products for policy violations, your shop could be suspended.

You also need clear and accessible customer service information on your Shopify site, including a shipping policy, return policy, and a way for customers to contact you.

4. A Verified Domain

Verifying your domain with Facebook proves that you own your website. This is a critical step for using the Meta Pixel and running conversion ads. While you can sometimes proceed without it initially, you'll absolutely need it for advanced advertising and tracking. You can complete this step within your Meta Business Manager under "Brand Safety & Suitability" → "Domains."

The Step-by-Step Guide: How to Add Shopify to Facebook

Once your checklist is complete, you’re ready for the main event. The process itself is mostly guided, so just follow the prompts carefully. Here’s a detailed breakdown of each step.

Step 1: Install the Facebook & Instagram Sales Channel

Everything starts inside your Shopify dashboard. The Facebook & Instagram app acts as the bridge connecting your inventory and your social profiles.

1. Log in to your Shopify admin.
2. On the left-hand navigation menu, click "Settings" and then "Apps and sales channels."
3. Click the “Shopify App Store” button at the top right.
4. In the App Store, search for “Facebook & Instagram.” It’s an official app built by Meta, so it should be the top result.
5. Click on the app, and then click the “Add app” button.
6. You’ll be prompted to confirm the installation. Click “Add sales channel.”

After a moment, you'll be redirected back to your Shopify dashboard, where you’ll see the new Facebook & Instagram channel in your navigation.

Step 2: Start the Setup and Connect Your Facebook Account

Now you’ll begin the process of linking your accounts through the sales channel's setup wizard.

1. Navigate to the recently installed “Facebook & Instagram” sales channel.
2. Click the “Start setup” button. You’ll be asked to connect your personal Facebook account. Don’t worry - this is purely for authentication. Your personal profile info will not be shared publicly. This account just needs to be an admin of the business assets you want to connect.
3. A Facebook pop-up window will appear. Log in to your Facebook account and grant Shopify permissions to access your information. Say yes to any permission requests.

Step 3: Connect Your Business Assets

This is the most involved part of the process, but the setup wizard does a good job of walking you through it. You will be prompted to connect the following assets one by one:

• Business Manager Account: Select the Meta Business Manager that holds your business page and other assets. If you don't have one, you can create one right here.
• Facebook Page: Choose the official Facebook business page for your store.
• Instagram Profile: If you have a business Instagram account, connect it here as well. This is highly recommended, as it allows you to enable Instagram Shopping simultaneously.
• Data Sharing & Meta Pixel: You'll be asked to set your data-sharing preferences. For best results, choose the "Maximum" option. This installs the Meta Pixel with advanced matching capabilities, which gives you the richest data for ad targeting and analytics. Select the Pixel associated with your business or create a new one.
• Commerce Account: The final piece is the Commerce Account. This is the container within Meta's systems that will hold your product catalog. Select an existing one or create a new one.

Step 4: Review Terms and Finish Setup

Once you’ve connected all your assets, you’ll see a summary screen. Double-check that everything looks correct - the right Facebook page, the right Pixel, etc.

After confirming, you'll need to review and accept Meta’s merchant terms of service. Click “Finish Setup.”

Your Shopify products will now begin syncing to your brand new Facebook Commerce Account. This isn't instantaneous! Depending on the size of your catalog, it can take anywhere from a few minutes to an hour or more. You can monitor the progress on the sales channel's main page in your Shopify admin.

Once syncing is complete, Meta will start reviewing your account and products to ensure they comply with its policies. This review process usually takes 24-48 hours. When approved, your Facebook Shop tab will become visible on your Page, and you can start tagging products.

Now What? Leveraging Your New Social Storefront for Growth

The setup is just the beginning. The real value comes from actively using this powerful integration to drive engagement and sales. Here are a few ways to start growing your business with your new social storefront.

Promote Your Products with Shoppable Posts

Forget adding "link in bio" to an image of your product. Now you can create shoppable posts that lead customers directly to a product page. Here’s how:

• When creating a new post (photo or video) on your Facebook page, look for the “Tag Products” icon (it looks like a shopping bag).
• Click on the image where you want the tag to appear, then start typing the name of the product from your catalog.
• Select the correct product, position the tag, and save. When your followers see the post, they can tap the tag to view the product and a "Shop Now" button.

This same functionality works for Instagram Reels, Stories, and feed posts, turning all your content into potential sales opportunities.

Organize Your Shop with Collections

Just like on your Shopify store, you can organize your Facebook Shop into collections to make it easier for customers to browse. You can create collections for new arrivals, seasonal items, or specific product categories. You can manage and create these collections directly within the Facebook & Instagram sales channel in your Shopify admin under the "Publishing" section.

Run Powerful Dynamic Product Ads

With the Meta Pixel properly installed, you can now run dynamic ads. These are arguably the most effective form of e-commerce advertising. Dynamic ads automatically show products from your catalog to people who have expressed interest in them on your website, in your app, or elsewhere on the internet. For example, if someone views a pair of sneakers on your Shopify store but doesn't buy it, you can automatically show them an ad on Facebook featuring those exact sneakers a day later. It's targeted, personalized, and highly effective at recovering abandoned carts and driving sales.

Final Thoughts

Integrating your Shopify store with your Facebook page isn't just a technical task, it's a strategic move that places your products directly in the flow of your customers' daily lives. By creating a seamless, one-click path from discovery to purchase, you’re not only making shopping easier but also unlocking sophisticated marketing tools that can significantly grow your business.

Of course, a fantastic shop needs equally fantastic content to drive awareness and sales. As you add shoppable products to your Facebook and Instagram, keeping everything organized and consistent becomes the real challenge. To make this easier, we built Postbase from the ground up to help you manage your social media marketing in a visually intuitive way. Our content calendar lets you plan and see all your posts across all platforms in one place, perfect for mapping out which products you’ll feature and when. Instead of juggling apps, you can schedule your video-first content, engage with comments and DMs in a unified inbox, and track what's working - all from one clean dashboard.