How to Tag Someone on a Facebook Business Page

Tagging another person or business in your Facebook post seems simple, but it’s one of the most effective ways to boost your reach and build community. When done right, a simple @-mention can connect your brand with collaborators, celebrate your audience, and get your content in front of a whole new network of people. This guide breaks down exactly how to tag others from your Business Page, shares best practices for doing it effectively, and troubleshoots common issues you might run into.

Why Tagging on Facebook Is a Game-Changer for Your Business

Before getting into the step-by-step, it's worth understanding why tagging is such a powerful tool in your social media marketing playbook. It’s more than just a notification, it's a strategic move that delivers real benefits.

• Expanded Reach: When you tag another Business Page, your post has a chance to appear in front of their audience. If that page shares your post, your reach multiplies instantly. Tagging a personal profile makes your content easily accessible to their friends and network, driving organic visibility you couldn't achieve alone.
• Increased Engagement: Tagging brings people directly into the conversation. It prompts a response, whether from an influencer you’re featuring, a customer whose photo you’re sharing, or a partner brand you’re collaborating with. This interaction signals to the Facebook algorithm that your content is valuable, which can lead to even more visibility.
• Building Social Proof: Mentioning satisfied customers (with their permission!), respected industry partners, or event collaborators demonstrates that your brand is active and connected. It’s a subtle way of saying, “People like us, work with us, and trust us.” This kind of third-party validation is incredibly powerful for building brand credibility.
• Fostering Relationships & Community: Social media is all about connection. Tagging other businesses in your area, giving shoutouts to loyal fans, or crediting creators builds goodwill. It shows you’re not just broadcasting messages but are an active participant in your community, which strengthens relationships and encourages others to mention you in return.

The Fundamentals: How to Tag a Page or Person in a New Post

Tagging someone while creating a new post from your Business Page is straightforward. Whether you’re sharing text, a photo, a link, or a video, the process works the same way.

Step-by-Step Guide to Tagging in a Post Description:

1. Start Creating Your Post: Go to your Facebook Business Page and click the "What's on your mind?" box to create a new post.
2. Use the "@" Symbol: In the text editor, type the "@" symbol followed immediately (no space) by the name of the person or Business Page you want to tag. For example, if you wanted to tag a partner coffee shop called "The Daily Grind," you would start typing @The Daily Grind.
3. Select from the Drop-Down Menu: As you type, a drop-down menu will appear with a list of matching profiles and pages. It’s important to click the correct one from this list. If you just type out the name without selecting it, the tag won't work, and it will appear as plain text.
4. Confirm the Tag: Once you select the page or profile, the name will turn into a bold blue link within the post editor. This confirms the tag is active. You can then continue writing the rest of your post.
5. Finish and Publish: Add any images, videos, or links, and then publish your post. The tagged person or page will receive a notification.

Pro-Tip: Sometimes Facebook’s search can be a bit slow. If the page you’re looking for doesn’t show up immediately, try typing the full name or variations of it. If you’re trying to tag a business with a common name, you might need to check their profile picture in the drop-down list to make sure you’ve got the right one.

Beyond the Basic Post: Tagging in Comments, Photos, and Stories

Tagging isn’t just for your main post descriptions. You can use this feature in several other places to drive conversation and give credit where it’s due.

How to Tag in Comments

Tagging in comments is ideal for pulling someone into an existing conversation, answering a question by directing them to an expert, or giving a public shoutout to a customer. The process is identical to tagging in a post.

• Navigate to the comment where you want to add a tag.
• Type your reply, and when you’re ready to tag, use the "@" symbol followed by the name.
• Select the correct profile or page from the pop-up menu.
• Post your comment. The tagged party will get a notification that you've mentioned them.

How to Tag People or Pages in a Photo

Tagging within a photo itself is different from tagging in the description. It links the profile directly to a specific part of the image and shows up in the tagged person's "Photos of You" section, creating another entry point for their network to find your page.

For a New Photo Upload:

1. Start a new post and upload your photo(s).
2. Once the photo preview appears, hover over it and click "Edit."
3. In the editing interface, look for an icon that looks like a tag (usually labeled "Tag Photos").
4. Click on a face or an area in the photo you want to tag. A box will appear.
5. Start typing the name of the person or page, then select from the list that appears.
6. Click "Save" and finish creating your post.

You can also tag photos that are already in your albums by navigating to the photo, clicking it to open it fully, and looking for the "Tag Photo" option at the bottom.

How to Tag in Facebook Stories

Facebook Stories offer an interactive, temporary way to engage your audience, and tagging is a primary feature here. It’s perfect for behind-the-scenes content, collaborations, or event coverage.

Using the Tag Sticker:

1. Create a Story by uploading a photo or video.
2. Tap the sticker icon (the smiley face) at the top of the editing screen.
3. Choose the "@Mention" sticker.
4. Start typing the user or page name you want to tag and select it from the list.
5. You can then resize, rotate, and drag the sticker tag anywhere you like on your Story screen.

Tagging Etiquette: Best Practices for Businesses

Just because you can tag someone doesn't always mean you should. Misusing the feature can come across as spammy and hurt your brand's reputation. Here are a few simple rules to follow.

• Tag with Relevance: Only tag people or businesses who are genuinely relevant to the post. Are they in the photo? Did you collaborate on this project? Are you at their event location? Tagging irrelevant, popular accounts just for an eyeball grab is poor form.
• Don't Be a Spammer: Never tag a list of people in a photo or post they have nothing to do with. This "spam tagging" is annoying and will almost always result in the user untagging themselves and potentially blocking or reporting your page.
• Ask for Permission with User-Generated Content (UGC): If you’re re-sharing a customer's photo or testimonial, it’s best practice to ask them if it's okay to post and tag them. A quick DM asking for permission goes a long way in building trust.
• Give Proper Credit: When working with photographers, influencers, artists, or any other collaborator, always tag them clearly and visibly. It acknowledges their work and solidifies a positive professional relationship.

Troubleshooting: Why Can't I Tag Someone?

Sometimes, Facebook just won’t cooperate, and a tag won’t work. It’s almost always for one of these reasons.

• Privacy Settings: This is the most common reason. If you’re trying to tag a personal profile, they may have their privacy settings configured to prevent others (or pages) from tagging them. You can't override this. Similarly, a Business Page can also block other pages from tagging them.
• You Haven't "Liked" the Page: As a Business Page, you have the ability to "like" other Business Pages. Sometimes, doing this can make it easier for their page to appear in your tag menu. To do this, find their page, click the three-dot (...) menu, and select "Like as Your Page."
• Incorrect Spelling or Naming: Be sure you’re typing the name exactly as it appears on Facebook. A typo will prevent the page from showing up in the drop-down.
• The Page is Brand New: If a page was just created, sometimes it takes a bit for Facebook’s system to make it discoverable via tagging.
• General Facebook Glitch: Occasionally, it's just a temporary bug. If you’re sure none of the above are the issue, try refreshing the page or saving your post as a draft and trying again in a few minutes.

A final tricky spot is tagging personal profiles in the main description of your post. Facebook's rules around this can be inconsistent, as it's designed to prevent brands from spamming individuals. Often, you can tag Business Pages in the description just fine, but personal profiles won't show up. If this happens, a great workaround is to publish the post and then tag the person in the first comment instead.

Final Thoughts

Tagging on your Facebook Business Page is a foundational skill that bridges networking and content strategy. By applying these methods and best practices, you can expand your audience, build genuine connections, and foster a more engaged and active community around your brand.

Mastering individual tactics like tagging is a great start, but we know the bigger challenge is juggling engagement across all platforms at once. It's easy to miss a comment or a DM when you're constantly switching between apps. At Postbase, we designed our unified inbox to solve this exact problem, bringing all your conversations from Instagram, Facebook, TikTok, and more into one clean feed so you can engage with your community without the chaos.