How to Tag a Business on Facebook

Tagging a business on Facebook is more than just a quick shout-out, it's a simple, powerful way to boost your post's visibility and build authentic connections right on the platform. It’s a foundational tactic for anyone looking to grow their presence by collaborating, networking, and creating valuable content. This guide breaks down exactly how to tag businesses in posts, Stories, and videos, plus the strategies to make those tags work for you and your brand.

Why Tagging Businesses on Facebook is a Game-Changer

Before diving into the "how," it's helpful to understand the "why." Properly tagging a business isn't just a technical step, it’s a strategic move with real benefits. When you tag another Page, you’re essentially creating a clickable link directly to their profile, looping them into your content's ecosystem.

Here’s why that matters:

• Boosted Visibility and Reach: When you tag a business, your post can show up in a few key places. First, the business receives a notification, alerting them to your content. Second, your post may appear on their Page under the "Mentions" tab, exposing your content to their followers. If they love what you've posted, they might even share it directly, putting your brand in front of a brand new, highly relevant audience.
• Building Relationships and Networking: Think of a tag as a digital handshake. It’s a friendly nod that says, "I see you, and I appreciate what you do." For small businesses, startups, and creators, this is networking 101. Tagging partners, suppliers, local businesses you support, or even brands you admire can open the door to conversations and future collaborations.
• Adding Credibility and Social Proof: Mentioning the tools, partners, or venues you work with adds a layer of authenticity to your posts. Posting about a successful client project? Tag the client. Hosting an event at a popular venue? Tag the venue. Sharing your experience with a software tool? Tag the company. Each tag reinforces your connections and builds trust with your audience.
• It's a Win-Win for Content: For your brand, you’re creating richer, more contextual content. For the business you’re tagging, you’re providing them with valuable user-generated content (UGC). Many brands actively look for and share authentic customer posts, and a tag is the easiest way to get on their radar.

How to Tag a Business on Facebook: A Practical Guide

The process of tagging is straightforward, but it varies slightly depending on where you're posting. Here's how to do it across standard posts, Stories, and even after you've already published something.

Tagging in a New Facebook Post (Text, Photos, or Videos)

This is the most common way to tag, and it works for nearly any new content you’re creating directly on your timeline or a Page you manage.

1. Start Your Post: Begin by typing your caption in the "What's on your mind?" box.
2. Use the "@" Symbol: When you get to the spot where you want to mention the business, type the "@" symbol. Immediately after it, without a space, start typing the name of the business's Facebook Page. For example, @TheLocalCoffeeShop.
3. Wait for the Dropdown Menu: As you type, Facebook will populate a dropdown menu with suggested Pages and profiles that match what you've written. Be patient, as it can sometimes take a second to load.
4. Select the Correct Page: Scroll through the list and click on the correct business Page. Pay close attention to the profile picture and username to make sure you're tagging the right one, especially for businesses with common names or multiple locations.
5. Confirm the Tag: Once you select it, the name will turn into a bold, blue link within your draft. This confirms the tag is active. If it remains plain black text, the tag won't work.
6. Publish: Finish writing your post, add your photos or video, and click "Post." The business will now receive a notification that you've tagged them.

Tagging in a Facebook Story

Facebook Stories are great for in-the-moment content, and tagging is done with a special sticker that makes the mention front and center.

1. Create Your Story: Open the Facebook app, tap "Create story," and capture or upload your photo or video.
2. Open the Sticker Tray: Look for the sticker icon (it usually looks like a square smiley face) at the top of an image. Tap on it to open the menu of available stickers.
3. Choose the "@Mention" Sticker: Find and tap the sticker that says "@Mention."
4. Search for the Business: Just like with a regular post, start typing the name of the business you want to tag. A list of matching Pages will appear.
5. Select the Page & Customize: Tap on the correct business from the list. The tag will be added to your Story as a sticker. From there, you can pinch to resize it, drag it to position it perfectly, and tap it to change its color style.
6. Share Your Story: Once you’re happy with how it looks, share it. Businesses you tag in Stories are notified and get an option to easily re-share your Story to their own.

Forgot to Tag? How to Add a Tag to an Existing Post

Published a post and realized you forgot to mention a key partner? No problem. You can almost always edit a post to add a tag later.

1. Navigate to Your Post: Find the post on your timeline or Page that you want to edit.
2. Open the Edit Menu: Click the three dots (...) in the top-right corner of the post.
3. Select "Edit post": From the dropdown menu, choose "Edit post" (or "Edit caption" for photos/videos).
4. Add the Tag: The text of your post will now be editable. Go to the exact spot where you'd like to insert the tag and use the "@" symbol method described earlier. Type "@" followed by the business name and select it from the list.
5. Save Your Changes: Click "Save." The post will update with the new, clickable tag, and the business will receive a notification just as if you had tagged them from the start.

Note: The ability to edit is generally available for text, captions, and link previews, but might have limitations depending on the post type or if it's been boosted.

Tagging Like a Pro: Best Practices to Maximize Your Impact

Knowing how to tag is half the battle. The other half is knowing when and why to do it strategically. Merely dropping tags into every post can come across as spammy. Following these best practices will help you get better results.

Tag with a Purpose, Not Just to Tag

Relevance is everything. Only tag businesses that are genuinely connected to the content of your post. Are you physically at their location? Are you using their product? Are you announcing a partnership? Is your post directly about them? These are all great reasons to tag. Tagging a dozen unrelated popular brands in hopes of getting their attention is a quick way to look inauthentic.

Double-Check You’ve Tagged the Right Page

This is a common and easy mistake to make. Many companies have multiple Pages - a global page, country-specific pages, or even pages for different departments. Take an extra second to confirm you're linking to the official, active Page with the right audience. Tagging a dormant account or the wrong location does no one any good.

Craft a Compelling Caption Around the Tag

Don't just leave a tagged name hanging. Weave it into the story of your post. Instead of just "@BrandName," try something more engaging:

• "Kicking off our team offsite at the incredible @[Venue Name]! So excited for a day of brainstorming in this inspiring space."
• "Our workflow just got a major upgrade thanks to @[SoftwareTool]. The new scheduling feature is a lifesaver for our content calendar."

Engage When They Respond

The goal of tagging is often to start a conversation. When the business you've tagged likes, comments on, or shares your post, be sure to respond! Thank them for the engagement, answer any questions, and continue the dialogue. This is how digital relationships are built.

Solving Common Tagging Headaches

Sometimes tagging doesn’t go as planned. Here are a few common issues and what’s likely going on if you get stuck.

"Why Can't I Tag a Specific Business?"

If a business Page doesn't show up in the dropdown menu, it's usually for one of these reasons:

• Page Restrictions: The business may have enabled Page settings that prevent others from being able to tag them. Some brands do this to control brand mentions or reduce spam.
• You're Spelling it Wrong: The Facebook Page name might be slightly different from its real-world name. Try a few variations or search for their Page directly to see what its official title is.
• You Aren't Connected: In some cases, Facebook’s algorithm prioritizes showing you Pages that you have already liked or interacted with. Try liking the page first, then go back and attempt to tag them again.

"The Tag Turned Into Plain Text After I Posted. What Happened?"

This almost always means you didn't successfully select the Page from the dropdown menu that appears when you type "@". Simply typing "@BusinessName" and hitting the spacebar isn't enough - you have to click the specific Page from the generated list for the tag to become a live link.

"Can I tag a business on my personal profile and a business Page?"

Yes, the functionality is the same! You can tag businesses from both your personal profile (great for sharing authentic brand experiences) and from your own business Page (excellent for formal collaborations and B2B marketing).

Final Thoughts

In short, mastering how to tag businesses on Facebook transforms a simple mention into a strategic marketing asset that expands reach, nurtures professional relationships, and layers social proof right into your content. By being authentic and relevant, you can use this simple feature to open up big opportunities for your brand.

As those tags lead to more comments and mentions, managing all that incoming engagement across different platforms can quickly become overwhelming. We actually built Postbase to solve this very problem. Our unified engagement inbox gathers all your comments and DMs from Facebook, Instagram, TikTok, and more into one clean feed, so you can keep conversations going with your audience and tagged partners without having to constantly switch between apps.