How to Add Someone to a Facebook Business Page

Bringing a new team member, freelancer, or marketing agency onto your Facebook Business Page is a necessary step for growing your presence, but the process can feel confusing if you don't know where to look. We'll guide you through the latest, most direct way to add people to your page using Meta Business Suite, explain the different roles you can assign, and share best practices for keeping your page secure.

Before You Start: Understanding Facebook Page Roles

Granting someone access to your Facebook Page isn't a one-size-fits-all situation. The role you assign determines exactly what they can and cannot do. Giving out the wrong permissions can create security risks, while not giving enough can prevent your team from doing their jobs.

Meta has simplified this into two main levels of access within the Meta Business Suite: Admin Access and Task Access (sometimes called Employee Access). Forget the old titles like Editor, Moderator, and Analyst for a moment - this new system is more flexible and secure.

• Admin Access: This is the master key. People with Admin Access have complete control over all settings. They can add or remove other people (including other admins), change page settings, manage financial information like ad payment methods, and delete the page entirely. You should only give this to trusted individuals, like a business partner or co-owner.
• Task Access: This is for everyone else - your employees, social media managers, agencies, and freelancers. Instead of assigning a rigid role, you give them access to specific tasks. You can pick and choose what they can manage across your assets (your Facebook Page, Instagram account, etc.).

Within Task Access, you can grant permissions for specific jobs:

• Content: Can create, manage, or delete posts, stories, and other content. This permission also allows them to respond to comments as the Page. This is the permission you'd give to a content creator or community manager.
• Messages: Can send messages and respond to DMs as the Page. Perfect for customer service reps or anyone responsible for managing your inbox.
• Community Activity: Can review and respond to comments, remove unwanted comments, and report activity. This is a lighter version of content management, focused solely on engagement.
• Ads: Can create, manage, and delete ads for the Page. Ideal for your marketing VAs, ad specialists, or media buyers.
• Insights: Can view Page and post performance. They can’t post anything, but they can see which content is working. Great for analysts or stakeholders who need to see results.
• View Earnings: Can see financial data for anything related to monetization on the account, like branded content, subscriptions, or stars. Best for finance folks or business managers.

A Quick Note on Meta Business Suite

If you've managed a Facebook Page in the past, you might be looking for settings on the Page itself. Facebook has transitioned nearly all day-to-day and back-end business management into the Meta Business Suite. All administrative tasks, including adding people, now happen there.

If you find yourself on your Facebook Page's main feed, just look for the "Meta Business Suite" button in the left-hand menu. This is the new control center for your business assets.

Step-by-Step Guide: How to Add Someone to Your Facebook Business Page

Ready to grant access? The process is very straightforward once you're in the right place. Just follow these steps.

1. Go to Your Meta Business Suite Settings

Start by navigating to business.facebook.com. If you manage multiple Business Accounts, be sure you've selected the correct one from the dropdown menu at the top left of the screen.

Once you're in the correct Business Suite, find the "Settings" gear icon at the bottom of the left-hand navigation menu. Click it.

2. Navigate to "People"

After clicking "Settings," you'll see a new set of options. In the menu on the left under "Users," click on "People."

This screen shows everyone who currently has access to your Business Account and what assets they can manage. It’s a good idea to check this list from time to time to make sure it's up to date.

3. Click the "Add People" Button

Toward the top right of the "People" screen, you'll see a prominent blue button that reads "Add People." Click this to start the invitation process.

4. Enter Their Email Address and Choose an Access Level

A pop-up window will appear asking for the person's professional email address. Enter it carefully. It's best to use a work email rather than a personal one for security and organizational purposes.

Next, you’ll choose their access level. You will see two initial options:

• Employee access (Recommended): This is the default setting and what you should choose for almost everyone. It gives them Task Access, meaning you’ll define their specific permissions in the next step.
• Admin access: Remember, only choose this for business partners or co-owners who need full control. You can see a list of what this role includes right below the selection.

After selecting, click "Next."

5. Assign Permissions to Specific Assets

This is where you give the person their actual job to do. On the left side, you'll see a column titled "Assign Assets." Here, you'll see all your connected properties - Facebook Pages, Instagram Accounts, Ad Accounts, Catalogs, and Pixels.

1. Start by selecting the business asset you want to assign, like your primary Facebook Page.

2. Once you select the Page, a new set of options will appear on the right side. This is where you assign the Task Access we talked about earlier. Toggle on the permissions they need. For a social media manager, you might turn on Content, Messages, and Community Activity. For an ads specialist, you'd turn on Ads. For a stakeholder, you’d only turn on Insights.

3. If you've given Admin Access in the previous step, this screen changes slightly, and you'll assign them 'full control" of a specified asset, rather than a handful of tasks. Give them full control over the Facebook Page and any other business accounts they will need to be an admin of such as Ads or Commerce accounts.

Repeat this process for any other assets they need to work with, such as an Instagram account or Ad Account. When you're done, click "Next."

6. Send the Invitation

The final screen will show you a review of the invitation: whom you're inviting, what access level you're granting, and which assets they'll be able to manage. Double-check that everything is correct.

Once you’re satisfied, click "Send Invitation."

The person will receive an email inviting them to your Business Account. They must click the link in the email and accept the invitation to gain access. Until they do, their status will show as "Pending" on your "People" page.

How to Remove or Edit Someone's Access

Team roles change, freelancers complete their projects, and sometimes people leave the company. Regularly auditing and updating who has access to your Page is a vital security practice.

Removing someone is even simpler than adding them:

1. Go back to Settings > People in your Meta Business Suite.
2. Find the person's name in the list and click it.
3. On the right side of the screen, you'll see a breakdown of the assets they can manage. To remove them entirely, click the "Remove" button at the top right.
4. If you just want to edit their permissions, you can use the toggles next to each asset to add or take away specific tasks without having to remove and re-invite them.

It's always better to start by giving someone only the permissions they absolutely need. You can always add more access later if their role expands.

Best Practices for a Secure and Efficient Team

1. Perform Regular Audits

Set a calendar reminder to review who has access to your Business Suite every quarter. Are there former employees or old agencies still on the list? Remove anyone who no longer needs access to keep your assets secure.

2. Implement the Principle of Least Privilege

This is a fancy way of saying: give people the *minimum* level of access they need to do their job. Don’t make everyone an Admin "just in case." If someone only needs to schedule posts and answer comments, give them Content and Community Activity permissions - nothing more.

3. Use Professional Email Addresses

Always send invitations to a person's company email address, not their personal Facebook profile email. This keeps things professional and makes it easier to manage departures. When an employee leaves, you deactivate their work email, which breaks the tie to their access credentials.

4. Communicate Roles Clearly

When you onboard a new team member, walk them through their permissions. Let them know what they are responsible for and what they have access to. This prevents confusion and situations where someone might try to perform a task they don't have the permissions for.

Final Thoughts

Adding someone to your Facebook Business Page is a core task for scaling your social media efforts, and Meta Business Suite makes it easy to assign granular, task-based permissions. By getting familiar with this process and sticking to a few security best practices, you can collaborate with your team safely and efficiently.

Once your team is set up, the real challenge begins - creating a social media workflow that's truly collaborative. We built Postbase because we were tired of wrestling with outdated tools that made simple things difficult. Having one beautiful, visual calendar where we can plan, schedule, and get feedback on all our content across all our platforms has turned chaotic collaboration into a streamlined process. It's how we get creative work done together.