How to Share TikTok on Facebook

Sharing your favorite TikTok video to your Facebook feed is a fantastic way to extend your content further and reach a whole new audience. This guide walks you through every method for getting your TikToks onto Facebook, from a quick direct share to more strategic uploads that help you get a lot more views. We’ll cover the step-by-step process for each option and share best practices to make sure your content lands perfectly every time.

Why You Should Share Your TikToks on Facebook

Before jumping into the "how," let's quickly cover the "why." Cross-posting your TikTok content isn't just about saving time, it's a smart strategy for building your brand. Here’s what you gain:

• Expand Your Reach: Facebook and TikTok have different user demographics. The audience you’ve built on TikTok might not overlap much with your friends, family, or followers on Facebook. By sharing your content, you tap into a completely separate network of potential fans.
• Repurpose Content Efficiently: Creating original, high-quality video content takes a lot of effort. Reusing your best work on other platforms is one of the most efficient things you can do as a creator. It maximizes the return on the time you've already invested.
• Boost Engagement on Both Platforms: A viral video on one platform can create a ripple effect. When your Facebook friends see an awesome video, they may be prompted to follow you on TikTok to see more, boosting your presence across the board.
• Keep Your Facebook Profile Active: Coming up with unique content for Facebook can be draining. Your TikTok library is a valuable source of ready-to-go content that can keep your Facebook feed or Reels tab fresh and engaging, especially when you feel like you have nothing new to post.

Method 1: Direct Sharing from the TikTok App

This is the quickest and most straightforward way to get a TikTok video onto Facebook. It’s perfect when you see a video - yours or someone else's - and want to share it instantly with your Facebook friends or followers. Keep in mind, this method usually adds a big TikTok watermark.

Here’s how to do it step-by-step:

1. Open TikTok and Find Your Video: Navigate to the video you want to share. This can be one of your own videos from your profile or a video from your "For You" page.
2. Tap the 'Share' Button: On the right-hand side of the screen, you'll see a set of icons. Look for the arrow icon labeled "Share." Tap it to open the sharing menu.
3. Choose Your Facebook Destination: A panel will slide up with different apps and sharing options. In the top row of apps, swipe left until you see the Facebook icon. Tap it. Sometimes, TikTok gives you more specific options like "Facebook Stories" or "Facebook Feed" directly in this menu.
4. Complete the Post on Facebook: After tapping the Facebook icon, the Facebook app will open automatically. You'll see a draft post with a link to the TikTok video. From here, you can:
   • Add your own caption, thoughts, or context.
   • Tag friends or pages.
   • Choose your audience (Public, Friends, etc.).
5. Post It: Once you’re happy with your caption, tap "Post." The video link will now appear on your Facebook profile, in friends' feeds, or on your Facebook Page.

Pros and Cons of Direct Sharing

• Pros: It’s incredibly fast and easy. It takes just a few taps and you’re done. It's also great for directing traffic back to the original TikTok account since it shares a direct link.
• Cons: The Facebook algorithm generally favors native content (videos uploaded directly) over external links. This means your post might get less visibility than a video uploaded as a Facebook Reel. It also preserves the TikTok watermark, which some creators prefer to remove.

Method 2: Save the Video and Upload It as a Facebook Reel

If you want to maximize your video’s reach and performance on Facebook, this is the best method. By uploading the video file directly to Facebook as a Reel, you are feeding the platform exactly what its algorithm loves: native short-form video. This gives your content the best chance to be featured in the Reels feed and shown to a broader audience beyond your immediate followers.

Step 1: Save the TikTok Video to Your Device

1. Open the TikTok video you want to share.
2. Tap the "Share" arrow icon on the right side.
3. From the options at the bottom, select the "Save video" button. The video will download to your phone's photo gallery or camera roll.

Just remember: saving a video this way will include the TikTok watermark. We'll touch on how content creators often work around this later.

Step 2: Upload the Video as a Facebook Reel

1. Open the Facebook app and tap the "+" icon at the top right or go to your profile.
2. Select "Reel" from the menu of content options (Post, Story, Reel, Live).
3. Select the video from your gallery. Your phone's gallery will open. Find the video you just saved from TikTok and select it.
4. Edit and Customize Your Reel. Once the video is loaded, Facebook’s Reel editor gives you several options:
   • Audio: You can keep the original TikTok sound or replace it with a trending song or audio from Facebook's library. Using trending Facebook audio can give your Reel a significant advantage.
   • Text: Add text overlays with different fonts and colors.
   • Effects: Apply filters or AR effects.
   • Stickers: Add GIFs, polls, or other interactive stickers.
5. Write a Compelling Caption: Don't just copy and paste your TikTok caption. Tailor it for your Facebook audience. Ask a question to encourage comments and include relevant hashtags popular on Facebook and Instagram.
6. Share Your Reel: After you're done editing, tap "Next," double-check your sharing settings, and hit "Share." Your video is now live as a native Facebook Reel, ready to be discovered.

Pros and Cons of Manual Uploading

• Pros: Greatly increases your potential reach and engagement by leveraging the Facebook Reels algorithm. Allows you to customize the video with Facebook-specific trends, sounds, and an audience-tailored caption.
• Cons: Takes a few more steps than direct sharing. The video will still have the TikTok watermark unless you use a separate tool to remove it.

Best Practices for Cross-Posting TikToks to Facebook

Just moving your video from one platform to another isn't always enough. To get the best results, you need to be strategic. Here are a few expert tips to keep in mind.

1. Handle the Watermark Dilemma

Both Facebook and Instagram's algorithms don’t love watermarks from competing platforms. While they won't completely block your content, they might not push it as aggressively. Many creators use third-party apps or websites to download their own TikTok videos without the watermark before uploading them to Reels. A quick search for "TikTok video-downloader without watermark" will give you plenty of options. This small step can make your content look more professional and native to the platform.

2. Adapt Your Caption and Hashtags

The audience and trending topics on Facebook can be very different from TikTok. Take a minute to write a caption that resonates more with a Facebook audience. Perhaps add a bit more context or ask a different kind of question. Research trending hashtags on Instagram/Facebook Reels (they share an ecosystem) instead of just reusing your TikTok tags. Look for a mix of broad hashtags (like #FunnyVideos) and niche ones specific to your content.

3. Leverage Facebook Reel Features

When you upload your video as a Reel, use the features Facebook gives you! Swapping the audio for a song or sound clip that is currently trending on Reels can give your video a massive boost. This signals to the algorithm that your content is timely and relevant. Similarly, using interactive stickers like polls or quizzes in your Reel can drive up engagement metrics, which also helps with visibility.

4. Post at the Right Time

Don’t just post whenever you feel like it. Pay attention to when your Facebook audience is most active. You can find this data in your Facebook Page's Insights. Posting when your followers are online increases the chances of getting that initial wave of likes and comments that helps push your content out to a wider audience.

Final Thoughts

Sharing your TikTok videos on Facebook is an incredibly effective way to repurpose your content, engage a new audience, and grow your brand across platforms. Whether you opt for a quick and easy direct share or take the extra minutes to upload it as a high-performing Facebook Reel, you're making your content work harder for you. The key is to be intentional and adapt your post to fit the new platform.

We know that manually managing content across TikTok, Facebook Reels, and other platforms can become a real grind. Juggling downloads, writing new captions, and keeping a consistent schedule often feels like a full-time job. It’s why we created Postbase, a social media tool designed specifically for the video-first world creators live in. You can plan your entire video strategy on one visual calendar, schedule posts to go out automatically on all your platforms, and manage all your comments in one place. It streamlines the whole process so you can focus more on creating content and less on the repetitive task of posting it everywhere.