How to Share a Pinterest Account

Sharing a Pinterest account is a fantastic way to multiply your creative power and streamline team workflows, turning a personal inspiration board into a collaborative content engine. This guide will walk you through the three main ways to share access - from simple collaboration to full team management - and help you choose the right method for your goals.

Why Share a Pinterest Account in the First Place?

Before we jump into the "how-to," let's quickly touch on the "why." Sharing a Pinterest account goes beyond just letting a friend add to your travel board. For businesses, creators, and teams, it's a strategic move that unlocks several advantages:

• For Marketing Teams: A shared account allows your social media manager, graphic designer, and content writer to all contribute to a single, consistent brand presence. Everyone can add relevant articles, product shots, and user-generated content in real-time.
• For Creative Agencies: When managing Pinterest accounts for multiple clients, sharing access properly is vital for scheduling content, tracking analytics, and giving clients visibility without handing over your entire password list.
• For Co-Creators and Partners: If you run a blog, shop, or podcast with someone else, a shared account lets both of you build your community directly. A duo behind a food blog, for example, can both pin recipes, kitchen tips, and affiliate products to shared boards.
• For Family and Personal Projects: On a lighter note, it’s a brilliant way to plan a wedding, a group vacation, or a home renovation. Everyone involved can drop their ideas in one central, visual place.

The key takeaway is that effective sharing turns Pinterest from a solo activity into a dynamic, collaborative tool.

Method 1: The Easiest Way Using Group Boards for Collaboration

For most simple collaboration needs, Pinterest’s native Group Boards feature is the perfect solution. A Group Board is a shared board where multiple people (called collaborators) can add Pins. It's the most straightforward way to work together without sharing sensitive account login details.

This approach is ideal for informal partnerships, bringing in a guest pinner for a campaign, or collaborating on a specific project with colleagues or friends.

How to Set Up a Pinterest Group Board

Creating a Group Board is just like creating a regular board, with one extra step. You can either create a new board from scratch or convert an existing one.

Creating a New Group Board:

1. Navigate to your Pinterest profile and click the plus sign (+) on the far right of your screen, then select "Board."
2. Fill in the board's name. For example, "Q3 Content Marketing Ideas" or "Summer Recipe Collection."
3. Before hitting "Create," you'll see a section labeled "Collaborators." Start typing the names, usernames, or email addresses of the people you want to invite.
4. Click the "Invite" button next to each person you add.
5. Once you've invited everyone, click "Create" to make the board. The invited collaborators will receive a notification to join.

Inviting Collaborators to an Existing Board:

1. Go to the board you want to share.
2. Click on the circular profile icon(s) at the top of the board, right next to the board's title. This will open the board's settings.
3. Go to the "Collaborators" tab. You can use the search bar to find people by their Pinterest name or email address.
4. Click "Invite" next to their name. You can also generate an invitation link by clicking the "Copy Link" button to easily share it via email, Slack, or any other messaging app.

Managing Group Board Permissions

Pinterest keeps permissions on Group Boards pretty simple. The person who originally created the board is the owner. Owners have a few exclusive powers:

• Only the owner can edit the board's name and description.
• Only the owner can make the board secret.
• The owner can invite or remove any collaborator at any time.

Collaborators, on the other hand, can do exactly what they need to do: add Pins, comment, and react to Pins. They just can't change the board's fundamental settings or kick anyone else out. This built-in hierarchy makes it a safe way to bring people into your content ecosystem.

Method 2: Using Pinterest Business Access for Teams

If you're running a business, managing a client's account, or working with a larger team, Group Boards can become limiting. You need more control, clearer roles, and access to advanced tools. This is where Pinterest Business Access shines.

Using the Business Access feature, you can grant specific roles and permissions to employees, agencies, or partners without ever sharing your login credentials. This is the professional, secure way to manage a brand account.

How to Add People to Your Business Account

First, you need to have a Pinterest Business Account. If you have a personal account, it's free and easy to convert. Once that’s set up, follow these steps:

1. From your Pinterest profile, click the downward-arrow icon in the top-right corner, then select "Settings."
2. On the left-hand menu, click on "Business Access." Here, you can manage roles for your team.
3. Click the "Add people" button (or potentially "Add employee").
4. You will be prompted to enter the team member's business email address and assign them a role.

Understanding Business Account Roles

Pinterest offers powerful roles, each with a specific level of access. This allows you to give people just the permissions they need to do their job - a practice known as the principle of least privilege.

• Admin: The most powerful role. Admins can do everything, including adding or removing people, editing billing information, and managing ad campaigns. Reserve this role for business owners or top-level managers.
• Analyst: This role is for people who need to see how your content is performing. They can view your Analytics and Audience Insights but cannot create Pins, edit your profile, or run ads. Perfect for a data analyst or marketing strategist who's only there to report on performance.
• Community Manager: This role focuses on engagement. They can create and manage Pins, but more importantly, they can reply to comments and messages. They cannot access your advertising settings or business information.
• Ads Manager: Just as it sounds, this role is dedicated to running paid campaigns. They can manage all aspects of your Pinterest Ads - creating campaigns, setting budgets, and analyzing results - but can't edit your organic Pins or profile settings.
• Catalogs Manager: An essential role for e-commerce brands. This person can manage your product catalogs, set up shopping feeds, and tag products in Pins.

By assigning roles thoughtfully, you maintain tight control over your brand's presence while still letting your team work efficiently.

Method 3: The Risky Shortcut of Sharing Logins (And Why to Avoid It)

It might seem like the quickest way to give someone access is by just sending them your username and password. This approach is common, but it's loaded with serious risks that can damage your account, your brand’s reputation, and your security.

While it feels easy in the short term, it almost always creates bigger problems down the road. Here’s why password sharing is a bad idea:

• Major Security Risks: If one person on your team has their computer compromised, your entire Pinterest account is at risk. More commonly, when someone leaves the team on bad terms, they still have full access until you remember to change the password - and hopefully, they haven't already done damage.
• Zero Accountability: Who deleted that important board by mistake? Who pinned off-brand content? When everyone uses the same login, there's no way to know. This makes it impossible to troubleshoot errors or provide feedback effectively.
• Account Lockouts: Social media platforms like Pinterest are smart. If they detect simultaneous logins from different cities or countries, their security systems might flag it as suspicious activity. This can result in your account being temporarily or permanently locked down.
• Lack of Nuanced Control: Every person in your company doesn't need full control over billing, brand settings, and analytics. Password sharing gives everyone the keys to the entire kingdom, which is unnecessary and dangerous. A temporary intern shouldn't have the power to delete your account or change your profile name.

With built-in tools like Group Boards and Business Access available, there is simply no good reason to resort to sharing one password among multiple people.

Best Practices for a Successful Shared Pinterest Account

Getting the technical setup right is only half the battle. To make your collaborative pinning a success, you need a shared strategy and clear communication. Here are a few best practices to implement with your team:

1. Establish a Clear Content Strategy

Before anyone pins a thing, get on the same page about your goals. Discuss and document the answers to key questions:

• Who is our target audience? (e.g., DIY home renovators, budget-conscious parents, vegan foodies)
• What is the goal of our account? (e.g., drive website traffic, increase product sales, build brand awareness)
• What are our primary content pillars? (e.g., for a fitness brand, these might be "Workout Routines," "Healthy Recipes," and "Motivational Quotes")

A simple one-page document outlining your strategy can act as a North Star for every collaborator.

2. Create Board-Specific Guidelines

Not every board will have the same purpose. Be specific about what each board is for. Create guidelines that cover:

• Naming Conventions: Keep boards consistently named and user-friendly (e.g., use "Holiday Gift Ideas 2024," not just "Gifts").
• Pin Descriptions: How should Pins be described? Should they include specific keywords or calls-to-action? Do you use a few hashtags or none at all?
• Linking Policies: Should every Pin link back to your website, or is it okay to Pin from other relevant sources? This is an important distinction to maintain brand consistency.

3. Communicate and Coordinate

Avoid pinning a week's worth of content on the same day or having two people create nearly identical Pins. Use a shared communication channel like Slack or a simple group chat to coordinate your efforts.

Better yet, use a visual content calendar where everyone can see what's scheduled to be published and when. This helps prevent overlaps and gives everyone a bird's-eye view of your entire Pinterest pipeline.

4. Schedule Regular Review Sessions

Collaboration isn't "set it and forget it." Schedule monthly or quarterly check-ins to review your Pinterest Analytics together. Look at what's performing:

• Which boards get the most engagement?
• Which Pins are driving the most traffic?
• Are your follower numbers growing?

Use this data to refine your strategy, brainstorm new board ideas, and prune content that isn't resonating with your audience.

Final Thoughts

Collaborating on a Pinterest account is a straightforward process when you use the right tools. By leveraging Group Boards for simple projects or turning to a Business Account for detailed team management, you can build a vibrant, cohesive brand presence without resorting to risky password sharing.

We know that managing a collaborative social media strategy, especially across multiple platforms, can sometimes feel chaotic. Planning who posts what and when to different platforms is a familiar challenge. That's why we built tools in Postbase like our visual content calendar to help teams see their entire strategy at a glance. When you can schedule and view all your content in one organized place - from Pinterest pins to TikTok videos - it becomes much easier to keep everyone synced up and maintain a consistent brand voice across all your channels.