How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

That amazing Facebook Story you posted doesn’t have to disappear after just 24 hours. You can easily give it a second life and reach a much broader audience by sharing it directly to your News Feed as a permanent post. This guide walks you through exactly how to do it - both before and after you post - and explores the strategy behind why this is such a savvy move for any creator or brand.
At first glance, Stories and News Feed posts seem to serve different purposes. Stories are ephemeral, casual, and perfect for in-the-moment updates, while feed posts are more permanent and polished. But bridging that gap is a powerful way to make your content work harder for you. Sharing your Stories to the feed isn't just about saving your work, it's a strategic decision with several key benefits.
The most obvious benefit is durability. You put time and effort into creating a compelling Story - designing graphics, editing a short video, or crafting a clever poll. Why let that work vanish after only 24 hours? By sharing it as a News Feed post, the content becomes a permanent part of your profile or Page timeline. New followers will be able to see it days, weeks, or even months later, giving you a much higher return on your creative investment.
Not everyone who follows you watches Stories regularly. Some users spend their entire Facebook session scrolling through the News Feed. By sharing your Story as a post, you guarantee it reaches both audiences. You reach the loyal Story viewers who check daily and the passive feed scrollers who might have otherwise missed your update. This simple action can dramatically increase the total number of people who see your content.
Have an upcoming product launch, promotion, event, or major announcement? A single mention in your Story might not be enough. Repetition is a fundamental part of marketing, and sharing that announcement from your Story to your feed reinforces the message. It creates another touchpoint, making it more likely your audience will see, remember, and take action on the information you’re sharing.
Let's be honest: creating high-quality content consistently is demanding. Repurposing a successful Facebook Story is one of the most efficient ways to fill your content calendar. Instead of starting from scratch, you can use a proven piece of content that already resonated with your Story audience. This frees you up to spend more time engaging with comments and planning your next big campaign.
Facebook gives you a couple of ways to get this done. You can either share the Story as a post while it’s still live, or you can go into your archive and share any Story you’ve ever posted. We'll cover both methods, but sharing from your active story or archive is generally the most flexible and widely used approach.
This is the most common method because it gives you the flexibility to decide which Stories are engaging enough to become permanent posts. You can wait to see how a Story performs before committing it to your feed.
A less common but still useful method is to set your Stories to automatically share to your feed as you post them. This is more of an "all or nothing" approach, suitable for brands or creators who want maximum visibility on every piece of content without having to manually repurpose each one.
Fair Warning: While efficient, this method gives you less control. You won't have the opportunity to add a custom caption for the News Feed post from this flow. As a result, Method 1 is generally recommended for those managing a brand or business page who want to tailor the messaging for each format.
Simply knowing how to share your Story to your feed is just the beginning. The real magic comes from being strategic about which Stories you choose to elevate and how you frame them as posts.
Not every Story deserves a permanent place on your timeline. Answering a simple Q&,A, a fun poll, or a random behind-the-scenes moment might be great for engaging your most loyal viewers, but it might not make sense as a permanent post. Reserve this treatment for your best content:
Did you post a sequence of 5-6 Story slides walking through a new feature or sharing highlights from an event? Instead of sharing just one, save all the photos and videos from that series to your phone. Then, create a new carousel post or video reel on your feed that combines them into a single, cohesive piece of content. This delivers a more complete and satisfying experience for your News Feed audience than a single, out-of-context Story slide would.
A Story is often a brief snapshot. Your News Feed post is an opportunity to elaborate. If you shared a beautiful photo from an event in your Story, use the News Feed post to tell the story behind that photo. Who were you with? What did you learn? What was the most memorable moment? Adding detailed context transforms a simple visual into a piece of captivating content.
Mastering how to share your Facebook Stories to your News Feed is a must-have skill for making your social media efforts more efficient and effective. It turns temporary snippets into long-lasting assets, ensuring your best content reaches the widest possible audience and continues to provide value long after that initial 24-hour window has closed.
Knowing which content to create and where it fits in your overall strategy is half the battle. We've wrestled with this ourselves - scheduling short-form video and visual content formats across multiple platforms can feel chaotic. That’s why we designed Postbase around a beautiful visual calendar. It lets you step back, see your entire plan for Reels, Stories, and TikToks in one cohesive view, and confidently schedule everything without getting lost in the weeds.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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