How to Share Admin Access on LinkedIn

Granting someone admin access to your LinkedIn Company Page is the first step to delegating tasks, collaborating with your team, and scaling your social media efforts. This guide walks you through exactly how to add, manage, and remove admins, explains the different roles available, and shares best practices for keeping your page secure and running smoothly.

Why Sharing Admin Access is a Smart Move

You might be running your company's LinkedIn page all on your own, but at some point, you'll need to share the workload. Handing over the keys, however, can feel a bit daunting. The good news is that LinkedIn gives you precise control over who can do what. Sharing access isn't just about handing over your password, it’s about strategic delegation.

When you add admins, you can:

• Collaborate Effectively: Bring in team members, a social media manager, or a marketing agency to create content, run ad campaigns, and engage with your community. Everyone can work from their own account without sharing login credentials, which is a major security plus.
• Avoid a Single Point of Failure: What happens if you, the sole admin, get locked out of your account, go on vacation, or leave the company? If no one else has access, your page goes silent. Having at least one other trusted Super Admin provides a critical backup, preventing your LinkedIn presence from grinding to a halt.
• Distribute the Workload: Managing a successful LinkedIn page is more than just posting. It involves analyzing performance, managing comments, creating events, and running ad campaigns. By assigning specific roles to different people, you can let your content creator focus on posts while your paid media specialist manages the ads.

Put simply, sharing admin access is the foundation of a scalable and secure social media strategy. It moves your company page from being a one-person "project" to a collaborative business asset.

Understanding LinkedIn Page Admin Roles: Who Gets What?

Before you start adding people, it’s vital to understand the different admin roles LinkedIn offers. Assigning the wrong role could give someone too much control or not enough permission to do their job. Always follow the principle of least privilege: give people only the access they absolutely need.

Here’s a breakdown of the primary Page Admin roles:

Super Admin

This is the highest level of access. Super Admins have complete control over the Company Page. They can do everything, including managing all other admins and handling billing for LinkedIn Ads.

Key Permissions:

• Do everything that Content, Paid Media, and Analyst Admins can do.
• Add and remove all other admins (including other Super Admins).
• Edit all Page information (overview, locations, etc.).
• Manage lead gen forms and credit card information for ads.
• Deactivate the Page.

Who this is for: Business owners, founders, and top-level marketing directors. You should have at least two Super Admins for backup but keep this group very small and trusted.

Content Admin

Content Admins have permission to manage the page's content. They can create and manage content (posts, videos, Stories, articles). They can also start and manage live video events, post and manage jobs associated with the Page, respond to and manage comments, and view the page's analytics.

Key Permissions:

• Create and manage content (posts, videos, Stories, articles).
• Start and manage live video events.
• Post and manage jobs associated with the Page.
• Respond to and manage comments.
• View the page's analytics.

Who this is for: Social media managers, content creators, community managers, and marketing team members responsible for the day-to-day posting schedule.

Analyst

This is a view-only role, perfect for stakeholders or team members who need to monitor performance without having the ability to post or make changes. Analysts can access the full analytics dashboard to track engagement, follower growth, and post performance.

Key Permissions:

• Access and view all Page analytics.
• Export performance reports.
• View who has an admin role on the page.

They cannot post content, edit the page, or manage other admins.

Who this is for: Marketing analysts, executives who want to check in on performance, or partner agencies who purely handle reporting.

Paid Media Admin

This role is designed for individuals or agencies running your LinkedIn advertising campaigns. They can create and manage ads using the Company Page's identity without gaining content-posting or other admin privileges.

Key Permissions:

• Create and manage ad campaigns via an associated Campaign Manager account.
• Access lead generation forms that are collected from ad campaigns.
• View page analytics to measure ad effectiveness.

They cannot post organic content to the page.

Who this is for: Your PPC specialist, digital marketing agency, or anyone on your team responsible for LinkedIn Ads.

How to Add a New Admin to Your LinkedIn Page (Step-by-Step)

Ready to grant access? The process only takes a minute. You'll need to be a Super Admin of the page to add other admins.

Step 1: Navigate to Your LinkedIn Company Page

Log in to LinkedIn and go to your Company Page. You can find it listed under the "Me" icon drop-down or by searching for it.

Step 2: Enter Admin View

At the top of your Page, you'll see a banner indicating you are a viewer. Click the View as admin button to switch to the admin backend.

Step 3: Access Admin Tools

In the top right corner of the page, click on the Admin tools dropdown menu. A list of options will appear.

Step 4: Select "Manage admins"

From the Admin tools menu, choose Manage admins. This will take you to a dashboard where you can see all current page and paid media admins.

Step 5: Add a New Admin

On the "Page Admins" tab, click the blue + Add admin button. A new window will pop up.

Step 6: Search for the Person

Start typing the name of the person you want to add in the search box. For them to appear in the search results, you must be a 1st-degree connection with them on LinkedIn. If you search for their name and nothing comes up, you'll need to send them a connection request and wait for them to accept it before you can add them as an admin.

Step 7: Choose Their Role and Save

Once you select the person, you’ll be prompted to choose their admin role from a dropdown list (e.g., Super Admin, Content Admin, Analyst). Select the appropriate role, then click the Save button.

That's it! The person you added will receive a notification and an email from LinkedIn letting them know they've been made an admin of your Page.

How to Edit or Remove Page Admins

Your team changes over time. People leave, roles shift, and contractors come and go. Routinely managing your list of admins is just as important as adding new ones. As a Super Admin, you can edit or remove any other admin at any time.

Editing an Admin's Role

Did a Content Admin get a promotion and now needs Super Admin privileges? Or maybe you want to scale back someone's access. Here’s how:

1. Follow steps 1-4 above to get to the Manage admins dashboard.
2. Find the person whose role you want to change in the list of current admins.
3. Click the pencil icon next to their name.
4. Select a new role from the dropdown menu and click Save.

Removing an Admin

When someone leaves the company or no longer needs access, you should remove them immediately. This is a critical offboarding step.

1. Go to the Manage admins dashboard.
2. Find the person you want to remove from the list.
3. Click the small trash can icon to the far right of their name.
4. A confirmation box will appear. Confirm that you want to remove the admin, and their access will be instantly revoked.

Best Practices for Keeping Your LinkedIn Page Secure

With great power comes great responsibility. Managing page access is straightforward, but a few simple guidelines can save you from major headaches down the road.

• Follow the Principle of Least Privilege: Don't make everyone a Super Admin just because it's easier. If someone only needs to post content, make them a Content Admin. If they only need to look at data, make them an Analyst. This simple step drastically reduces your security risk.
• Conduct Regular Audits: At least once a quarter, visit your "Manage Admins" dashboard and review everyone who has access. Ask yourself, "Does this person still work here? Does their current role still require this level of access?" Don't let your admin list get cluttered with former employees or old agency partners.
• Have a Clear Offboarding Process: When an employee leaves, removing their access to company tools should be a standard part of their last day. Make sure revoking LinkedIn admin access is on that checklist, right alongside collecting their laptop and deactivating their email.
• Encourage Two-Factor Authentication (2FA): Your Company Page's security is only as strong as the personal accounts of its admins. Encourage everyone with admin access to enable 2FA on their own LinkedIn profiles. If an admin's personal account is compromised, your Company Page becomes a target.

Final Thoughts

Managing admin access on your LinkedIn Company Page is a fundamental skill for any business. By understanding the different roles and following a few security best practices, you can confidently delegate tasks, collaborate with a team, and ensure your page remains a secure and professional asset for your brand.

Managing team access is the first step, but aligning everyone on what to post and when can be a whole other challenge. At Postbase, we designed our platform to solve exactly that. We give your team a shared visual calendar to plan campaigns, schedule content across all your platforms (including LinkedIn), and get everything approved in one clean, straightforward workflow. Instead of using spreadsheets and chat apps to coordinate, your whole content strategy lives in one place where everyone knows exactly what's happening.