How to Share a Facebook Post on LinkedIn

Sharing a great Facebook post to your LinkedIn network seems like it should be simple, but the lack of a direct 'share' button can be surprisingly frustrating. While you can copy and paste a link, a much better approach is to adapt your content to fit each platform's unique audience and algorithm. This guide will walk you through the various methods, from the quick-and-easy to strategic repurposing that actually gets results.

Why You Can't Just 'Share' Directly from Facebook to LinkedIn

Ever wondered why there isn't a simple button to share a Facebook post to LinkedIn, a feature that feels like it should have existed for years? It comes down to a simple reality of the internet: social media platforms are "walled gardens." Their primary goal is to keep you, the user, engaged on *their* site for as long as possible. Providing an easy exit ramp to a competing platform goes against their fundamental business model.

Beyond the business incentives, there are also practical reasons why a one-click share isn't the best idea for your social media strategy:

• Different Audiences: The people who follow your brand on Facebook are often there for different reasons than your professional connections on LinkedIn. A casual, funny, or emotionally-driven post that performs wonderfully with a community-focused Facebook audience might feel out of place or unprofessional on LinkedIn.
• Different Algorithms: Both platforms have unique algorithms that determine who sees your content. LinkedIn prioritizes posts that spark professional discussions, share industry insights, and build career-related connections. Facebook favors content that generates personal interaction, shares, and reactions among friends and followers.
• Different Formats: The way content is presented differs significantly. LinkedIn's feed is formatted for professional articles, career milestones, and text-heavy posts with clear takeaways. Facebook's format is much more visual and geared toward quick entertainment or community updates.

In short, a direct share would not only perform poorly due to algorithmic penalties but would likely miss the mark with your audience. The best cross-platform promotion comes from thoughtful adaptation, not a simple copy and paste.

Method 1: The Quick Link Share (And Why to Avoid It)

Let's start with the most straightforward method: grabbing the link from your Facebook post and sharing it on LinkedIn. While this is the fastest way to get the content across, it’s also the least effective and can often do more harm than good for your brand's perception and reach. Still, if you're in a pinch, here's how to do it.

How to Share the Link

1. Find Your Facebook Post: Navigate to the post you want to share. It’s absolutely essential that the post's privacy is set to Public. If it's set to "Friends Only" or a custom list, your LinkedIn audience won't be able to see it.
2. Get the Unique URL: Click on the timestamp of the post (it will say something like "8h" or "Just now" or the actual date). This will open the post on its own dedicated page with a unique URL in your browser's address bar.
3. Copy the URL: Highlight and copy the entire web address.
4. Create a LinkedIn Post: Go to LinkedIn and click "Start a post."
5. Paste the Link: Paste the Facebook URL into the post editor. LinkedIn will take a moment to generate a link preview.

The Major Downsides of This Method

Sharing a direct link to Facebook on your LinkedIn profile might seem efficient, but it comes with several severe drawbacks that can undermine your efforts:

• The Algorithm Hates It: Social media algorithms are designed to keep users on their respective platforms. When you post a link that sends traffic to a direct competitor like Facebook, LinkedIn's algorithm is likely to significantly reduce the post’s reach. In other words, very few of your connections will actually see it.
• Poor User Experience: People scrolling through their professional feed on LinkedIn are not looking to be redirected to Facebook. It's a jarring experience that can feel spammy or unprofessional, often causing them to quickly scroll past your post.
• Ugly Link Previews: The link previews that LinkedIn generates for Facebook posts are often inconsistent, poorly formatted, or just plain unattractive. You might get a cropped image, a wonky title, or no visual at all, making your post look unprofessional and low-effort.
• No Native Engagement: All the comments, likes, and engagement will happen back on Facebook, not on your LinkedIn post. This means your LinkedIn presence gains nothing from the interaction, and it leaves your LinkedIn post looking like a ghost town with zero activity.

The takeaway: Only use this method if it’s absolutely unavoidable. For genuinely effective posting, you need to repurpose your content.

Method 2: The Smart Way – Natively Repurposing Your Content

Repurposing isn’t just about copying and pasting your text and re-uploading an image, it’s about strategically adapting your message for a new audience. This is the approach that professional marketers and brands use every day to get maximum impact from their content across different channels. It respects the platform, respects the audience, and gets rewarded by the algorithm.

Step-by-Step Guide to Repurposing

Follow these steps to turn a successful Facebook post into a high-performing piece of native content on LinkedIn.

1. Analyze What Made the Original Post Successful

Before you do anything, go back to your Facebook post. What was the secret to its success?

• Was it a stunning photo or a compelling video?
• Was it the hook in the first sentence of your caption that grabbed attention?
• Was it a powerful story you told?
• Was it a thought-provoking question that sparked a lot of comments?

Your goal is to identify that core element and carry it over to LinkedIn, even if the packaging changes.

2. Download Your Original Media

Never link back to media hosted elsewhere. If your post included an image or a video, download the original, high-quality file to your computer. You’ll be uploading this file directly - natively - to LinkedIn in a moment.

3. Rewrite Your Caption for the LinkedIn Audience

This is the most critical step. Your Facebook caption, verbatim, is almost never right for LinkedIn.

• Shift Your Tone: Convert a casual, "friends and family" tone into a polished, professional one. Instead of focusing on emotions, focus on insights, lessons learned, or industry context.
• Tell a Mini-Story or Offer a Takeaway: LinkedIn posts perform exceptionally well when they provide value. Frame your post around a key learning, a business success, a career insight, or a comment on an industry trend.
• Format for Readability: Break up long paragraphs. Use bullet points or numbered lists to make your post easy to scan. LinkedIn users appreciate well-formatted text that isn’t a solid wall of letters.
• Tag Relevant Companies or People: Use the "@" mention feature to tag any clients, partners, or colleagues mentioned in your post. This sends them a notification and encourages them to engage, boosting your post's visibility.
• Use Professional Hashtags: Unlike the wild west of Instagram hashtags, LinkedIn hashtags should be fewer and more focused. Aim for 3-5 relevant hashtags that relate to your industry, the post's topic, or your professional community (e.g., #MarketingStrategy, #ProjectManagement, #LeadershipDevelopment).

4. Create Your Native LinkedIn Post

With your rewritten caption and saved media ready, head over to LinkedIn. Click "Start a post," upload the image or video directly, paste in your new text, and post it. By uploading the content natively, you're signaling to the LinkedIn algorithm that you are providing fresh, valuable content, which will be rewarded with greater reach.

Example: Adapting a "Team Outing" Post

Here’s how a simple team celebration post could be strategically adapted.

Original Facebook Post:"What an awesome day at the lake with the best team around! So much fun soaking up the sun and enjoying some much-needed downtime. Couldn't do it without this crew! Grateful. 🙏 #companyculture #workfamily #teambonding"
(Accompanied by a fun team photo).

Repurposed LinkedIn Post:

"Talk of 'company culture' is everywhere, but what does it really mean to invest in your people? For our team, it’s about creating opportunities to connect and collaborate outside the pressures of a typical workday.

Last week, we took the entire team out for a day of planning and fun at the lake. These are the moments that strengthen team bonds, renew creative energy, and rebuild the collaborative trust that is so vital to delivering excellent work for our clients. A team that's connected is a team that performs.

How does your organization invest in its most valuable asset - its people? Would love to read your ideas in the comments.

#CompanyCulture #Leadership #Teamwork #EmployeeEngagement”
(Accompanied by the same great team photo, but uploaded natively).

See the difference? The Facebook post is about feeling and celebration. The LinkedIn post is about framing that same event as a strategic business insight. It provides value, starts a professional conversation, and uses language geared toward industry peers and potential clients.

Final Thoughts

While sharing a direct link from Facebook to LinkedIn is technically possible, its effectiveness is minimal and can even harm your professional image. The best strategy is always to repurpose your content, adapting your visuals and message specifically for the professional audience and algorithm on LinkedIn. This native approach respects both your audience and the platform itself, leading to far better engagement and reach.

Planning and scheduling these custom-tailored versions of your content for different platforms like Facebook and LinkedIn can feel a little overwhelming. This is exactly why we built Postbase. Our visual calendar lets you see your entire multi-brand content strategy in one place, making it easy to schedule a post and then tweak the captions, hashtags, and timing for each social network without starting from scratch. It simplifies the process of creating tailored messages, so you can stop wrestling with logistics and focus on creating great content.