How to Repurpose Blog Content for LinkedIn

Your blog is a goldmine of valuable content. However, if it remains exclusively on your website, you're missing a significant opportunity to build authority on a platform where professionals gather: LinkedIn. Repurposing your blog articles for LinkedIn allows you to extend their reach, drive targeted traffic, and establish yourself as an expert in your field. This guide will walk you through exactly how to transform your long-form blog posts into engaging content that LinkedIn’s algorithm and audience will love.

Why You Shouldn't Just Copy-Paste Your Blog Link

Before getting into the how, it's important to understand the why. Simply dropping a link to your latest blog post with a generic "New post alert!" caption is one of the least effective ways to share on LinkedIn. Here's what's wrong with that approach:

• The Platform Prefers Native Content: Like all social platforms, LinkedIn wants to keep users on its site. It rewards content that is uploaded directly (text, images, video, documents) with greater reach than posts that immediately send users elsewhere.
• Different Contexts, Different Expectations: People read blogs when they have time to settle in and learn. They scroll LinkedIn for quick insights, industry updates, and professional connection. Your content needs to match that fast-paced, "give me the value now" mindset.
• Lost Engagement Opportunities: A simple link doesn't start a conversation. To build a following and organic reach, you need to create posts that encourage comments, reactions, and shares right there on LinkedIn.

The goal isn't just to announce your blog post, it's to use the expertise within your blog post to create standalone, valuable content for the LinkedIn feed.

Break Down Your Blog Post: Finding Your Content "Nuggets"

Every blog post is a collection of smaller ideas, or "nuggets." Your first step is to read through your article and mine it for these repackageable pieces. Don't think about formats yet - just identify the core components.

Look for:

• The Core Argument: What is the single most important takeaway from your article?
• Surprising Statistics or Data Points: A compelling number can be a great hook.
• Actionable Tips or Steps: Can you pull out a single "how-to" step?
• Powerful Quotes: This could be a quote from an expert you interviewed or a powerful statement you wrote yourself.
• A Contrarian Opinion: Do you challenge a common industry belief? This is great for sparking debate.
• Key Sections or Subheadings: Each subheading in your blog is often a self-contained idea perfect for its own LinkedIn post.
• Analogies or Stories: A relatable story you used to illustrate a point can make an excellent standalone post.

Once you've identified 5-10 of these nuggets from a single blog post, you have the raw material to create a week's - or even a month's - worth of LinkedIn content.

8 Actionable Ways to Repurpose Blog Content for LinkedIn

With your content nuggets in hand, you can now start transforming them into engaging formats that perform well on LinkedIn. A single blog post can be repurposed in all of these ways.

1. Create a "Micro-Post" from a Single Takeaway

This is the simplest and quickest way to repurpose. Take one of your content nuggets and turn it into a short, punchy text-only post designed to capture attention and start a conversation.

How to do it:

1. Start with a hook. The first one or two lines are what people see before clicking "see more." Make them count. A controversial statement or a relatable problem works well.
2. Expand on the point. Briefly explain your key takeaway in two to four sentences. Use short paragraphs and white space to make it easy to read.
3. End with a question. The best way to get comments is to ask for them. Ask your audience for their opinion, experience, or advice on the topic.

Example:

Blog Post Section: "Mistake #3: Focusing Only on Follower Count"

LinkedIn Micro-Post:

Stop chasing follower counts.

Hot take: A high follower count with low engagement is just a vanity metric. It doesn't pay the bills.

I'd rather have 1,000 engaged followers who care about my work than 100,000 who scroll right past.

Focus on building community, not just a following. Provide value, start conversations, and be human.

What do you think? Engagement or reach?

2. Design a Carousel (Document Post)

LinkedIn Document posts (carousels) are one of the most powerful formats for engagement. They allow you to tell a story or teach a concept across multiple slides, keeping readers swiping and spending more time on your post - a signal the algorithm loves.

How to do it:

1. Choose a listicle or section with multiple points. A blog post like "5 Ways to Improve Team Productivity" is perfect.
2. Create your slides. Use a tool like Canva or even Google Slides. Create a series of 5-10 simple, visually consistent slides (sized at 1080x1350 for a taller look in the feed). Keep text minimal on each slide.
3. Structure your carousel:
   • Slide 1: The Title. A bold headline that grabs attention (e.g., "5 Productivity Hacks Most Teams Ignore").
   • Slide 2: The Problem. Briefly describe the pain point you're solving.
   • Slides 3-7: The Tips. Dedicate one slide to each tip from your blog post. Use a large headline and minimal body text.
   • Slide 8: The Summary or Bonus Tip.
   • Slide 9: The Call to Action. Ask readers a question or invite them to follow you for more.
4. Save as a PDF and upload it to LinkedIn using the "Add a document" option when creating a post.

3. Turn Statistics into a Simple Graphic

If your blog post contains interesting data, statistics, or metrics, don't just write about them - show them. A simple, bold graphic can stop the scroll much more effectively than text alone.

How to do it:

1. Pull out the single most surprising statistic from your article.
2. Open a graphic design tool and create a simple square image (1080x1080).
3. Make the statistic the hero. Use a large, bold font to display the number.
4. Add a sentence or two of context and include your brand logo or website.
5. In your LinkedIn post, add some commentary that explains why this statistic matters and ask your audience if it surprises them.

4. Record a Short Talking-Head Video

Video is a fantastic way to connect with your audience on a more personal level. You don’t need a professional setup - your smartphone is powerful enough.

How to do it:

1. Pick one content nugget. A single tip or a common mistake works great.
2. Outline a 30-60 second script. Don't try to cover the entire blog post. Just focus on one idea: Hook, explain the point, and give a call to action.
3. Record vertically. Hold your phone upright.
4. Add captions. Most users watch videos on LinkedIn with the sound off. Use a tool like CapCut or even Instagram’s native caption feature to add them easily.
5. Upload natively. Post the video file directly to LinkedIn for the best reach.

5. Write an Article on LinkedIn

For those times you want to share a more in-depth piece of content natively, LinkedIn Articles are your best bet. This is a good way to republish sections of your blog or even the entire piece after it’s been live on your site for a while (to avoid SEO conflicts).

How to do it:

1. Choose a blog post that is highly relevant to your professional audience. Evergreen content that showcases your expertise works best.
2. Click "Write article" on the LinkedIn homepage.
3. Copy and paste the text from your blog post. Make sure to reformat headings, add new images, and perhaps edit the introduction or conclusion to speak directly to the LinkedIn audience.
4. At the bottom of the article, include a clear message like, "This article was originally published on my blog. You can find more insights like this here [link]." This helps with attribution and drives traffic.

6. Create a "Thread-Style" Multi-Day Series

If you have a big, cornerstone blog post (like an "Ultimate Guide"), don't try to cram it all into one LinkedIn update. Break it down into a mini-series of connected posts that you share over several days.

How to do it:

• Day 1: Start with an introductory post. "Over the next three days, I'm going to share the 3 biggest mistakes people make when launching a new project. Mistake #1 is... [explain it briefly]." Then, tease the next post: "Tomorrow, I'll share mistake #2."
• Day 2 & 3: Post about the subsequent points. In each post, you can link back to the previous one in the comments to create a chain.
• Day 4: Post a summary of all the points and add a link to the full blog post in the comments for those who want to learn more.

7. Host a Poll About Your Topic

Polls are a quick and easy way to generate engagement and get a pulse on what your audience thinks. Use your blog's topic to formulate a simple poll.

How to do it:

• Take the central question or problem your blog post solves and turn it into a multiple-choice question.
• Instead of saying "My blog talks about A vs B," create a poll asking, "For your team, what's a bigger productivity killer? A) Too many meetings, or B) Constant pings."
• After the poll runs, you can create a follow-up post sharing the results and adding your own insights from the original blog post.

8. Pull Out a Quote as an Image

Like a statistic graphic, a quote-as-image can be very shareable. A powerful statement presented in a visually pleasing way can stand on its own.

How to do it:

1. Find the most memorable sentence or two from your blog post.
2. Use a template in a design tool to create a simple graphic with the quote as the main text.
3. Add your name or company, and potentially a headshot, for brand recognition.
4. In the post description, add more context about the thought behind the quote.

Final Thoughts

By treating each blog post as a wellspring of smaller content ideas, you can easily fuel your LinkedIn strategy for weeks or even months. Stop thinking of content as a one-and-done effort and start seeing it as a valuable asset you can reshape and redeploy to meet your audience where they are.

Once you've batch-created all these different pieces of content, a reliable scheduling tool is essential for staying consistent. This is exactly why we built Postbase. Our visual calendar helps you lay out your entire LinkedIn strategy - from carousels to videos to text posts - and schedule everything to post at the perfect time. We focus on being rock-solid reliable, so you can trust your content will go live every single time without a hitch.