How to See Your Page Followers on LinkedIn

Knowing exactly who follows your LinkedIn Company Page gives you a massive advantage in creating content that truly connects. This information helps you move from guessing games to a data-informed strategy. This guide will walk you through, step-by-step, how to find your followers, analyze their professional demographics, and use that knowledge to build a more engaged community around your brand.

Why Understanding Your LinkedIn Follower Base Matters

Your follower count is more than just a vanity metric. It represents a living audience of professionals who have opted in to hear from your company. Viewing your followers and, more importantly, understanding their collective demographics allows you to get specific answers to important marketing questions:

• Is our content reaching the right people? If you sell project management software to enterprise companies, you’ll want to see 'Project Managers' and people from large corporations in your audience. If you don't, it’s a signal to adjust your strategy.
• What topics should we focus on? Seeing a large segment of followers in the 'Information Technology' industry might inspire you to create content addressing their specific pain points.
• Where are our potential customers or talent located? Demographic data by region can highlight emerging markets for your products or hotspots for recruitment.

Treating your follower list not just as a number but as an insight tool is the first step toward building a powerful and organic presence on the platform.

How to See Your LinkedIn Page Followers

LinkedIn gives page admins dedicated tools to see their audience. The process is slightly different depending on whether you’re on a desktop computer or using the mobile app.

Method 1: Finding Followers on Desktop

The desktop website offers the most comprehensive view of your analytics. Here's the most direct path to find your follower information:

1. Go to Your Page Admin View: First, log in to LinkedIn. Click on your 'Me' icon in the top right corner and, under the 'Manage' section, select your Company Page. Alternatively, you can search for your company page and click the 'View as admin' button if you're not already in admin mode.
2. Navigate to Analytics: Once you're in the admin view, you'll see a navigation bar at the top of the page. Click on the Analytics tab.
3. Select 'Followers': A dropdown menu will appear. Click on 'Followers' from this list. This will take you to your main follower analytics dashboard.
4. View Recent Followers: Scroll down the page. Past the growth charts and demographic data, you’ll find a section labeled "Recent followers." This table shows you the most recent people who chose to make their profiles visible when following a page. You'll see their name, headline, and the date they followed you.

This desktop view is your hub for everything audience-related. It not only shows you a list of recent followers but also provides detailed charts and graphs about their professional attributes, which we'll cover next.

Method 2: Using the LinkedIn Mobile App

Checking in on your audience while you’re away from your desk is just as simple. The LinkedIn mobile app provides access to the same core data.

1. Open the App and Switch to Your Page: Tap your profile picture in the top left corner of the app. In the menu that slides out, tap your page's name under "My Page" to switch to your admin view.
2. Access the Analytics Tools: Once your page has loaded, you'll see a row of buttons near the top. Tap on the Analytics button.
3. Go to the 'Followers' Tab: On the Analytics screen, you'll see a few tabs. Make sure you've selected the 'Followers' tab.
4. Find the Follower List: Just like on desktop, you will need to scroll down past the demographic highlights. You'll find a similar "Recent followers" list, showing you who has recently joined your page's community.

While the mobile app is great for quick check-ins, the desktop experience offers a broader screen for digging deep into the demographic charts and getting a full picture of your audience.

Beyond the List: Understanding Who Your Followers Are

The list of recent followers is interesting, but the real strategic value comes from the demographic data. This is where you can understand your audience as a whole. Back on the 'Followers' analytics page (on either desktop or mobile), you can see aggregated, anonymous data broken down by several professional dimensions.

Key Follower Demographics to Analyze

Pay close attention to these five categories. They provide a clear snapshot of your professional audience.

• Location: See which regions, countries, and metropolitan areas your followers are from. This is fantastic for regional targeting and event planning.
• Job Function: Are your followers primarily in Sales, Engineering, Marketing, or Operations? This gives you an immediate idea of the professional departments you appeal to most.
• Seniority: This chart breaks down your audience by experience level - from 'Entry' and 'Senior' to 'Manager,' 'Director,' 'VP,' and 'C-Suite.' This data should heavily influence the tone and sophistication of your content.
• Industry: Find out if your page is attracting followers from Technology, Financial Services, Healthcare, or another sector. This can confirm you're reaching your target market or reveal an unexpected one.
• Company Size: Learn whether your audience trends toward startups (1-10 employees), mid-sized companies, or large enterprises (10,000+ employees).

Spend time in this section. Filter by date ranges to see how your follower demographics have evolved over time, especially after a specific content campaign.

The Big Limitation: You Can’t Export a Full Follower List

Here's something important to know: LinkedIn does not allow you to see or export your entire list of followers. This is by design, aimed at protecting the privacy of individual members. The 'Recent followers' list you can see is typically limited to the last 100 or so new followers and only includes those who haven't set their profile to private for follows.

This means you cannot download a spreadsheet of every person who follows your page. This often comes as a surprise to page admins, but it's a firm platform rule. Be extremely cautious of any third-party tools or services that claim they can export this data for you. Using them is often a violation of LinkedIn's Terms of Service and could put your page and profile at risk.

What You Can Do Instead

Instead of trying to find a workaround, focus your energy on what you can do to connect with your community:

• Engage with Comments: Your comment sections are the best place to directly see and interact with your most active followers. Acknowledge valuable input, answer questions, and build rapport publicly.
• Analyze Engagement Metrics: Dive into the analytics for individual posts. LinkedIn shows you some of the companies whose employees engaged with your content. This can be just as valuable as knowing individual followers.
• Listen and Ask Questions: Use polls and questions in your posts to gather direct feedback. Ask about your followers' challenges, preferred content types, or industry opinions. This is a great way to learn about them in their own words.

Now That You Know Them, What's Next?

Having follower data is good, but acting on it is what builds a brand. Once you have a handle on who you're talking to, you can begin to thoughtfully align your content and engagement strategy with their needs and interests.

Refining Your Content Strategy

Use your demographic insights as a lens for every piece of content you create. Ask these questions:

• Based on seniority level, what is my audience's top priority? A Director of Engineering cares about different things than a junior developer. The Director is likely focused on team management, budgeting, and strategy, while the developer is interested in technical skills, new tools, and career growth. Your content should reflect this.
• Given their job function, what problem can I help them solve? If you have a lot of followers in Marketing, share a template for a campaign report or a quick tip for improving ad creative. Provide tangible value connected to their daily work.
• What industry trends are my followers talking about? If your audience is concentrated in Financial Services, create content about FinTech disruption, regulatory changes, or market forecasts. Show them you understand their world.

When your content aligns with your audience's professional reality, your engagement will improve naturally. People are more likely to like, comment on, and share posts that feel like they were made specifically for them.

Building a Genuine Community

Last but not least, remember that follower data represents real people. The goal is to build relationships. Turn your LinkedIn page from a one-way megaphone into a two-way conversation. When someone leaves a thoughtful comment, reply with a thoughtful answer. When you ask a question, acknowledge the responses. Your analytics tell you who your community is, your engagement strategy decides if they want to stick around.

Final Thoughts

Finding your way to the follower analytics on your LinkedIn page is a straightforward technical process. The more valuable work starts after, when you analyze that data to understand the professional collective you've attracted and use those insights to shape a content strategy that serves them well.

As we developed Postbase, we focused on making that next step simpler. After you've gained those insights from LinkedIn's analytics, our visual planning calendar helps you schedule platform-native content - especially video - that is perfectly tailored to your audience. Plus, with a unified engagement inbox, we make it easy to manage all the comments and conversations happening across your social platforms, so you can focus on building that community without the headache of switching between multiple apps.