How to See the Number of Posts on a LinkedIn Page

Trying to figure out exactly how many posts are on a specific LinkedIn Page can be surprisingly tricky. There’s no simple, public-facing counter that just tells you the grand total. This guide walks you through several practical methods to find this number, whether you’re analyzing your own content, auditing a client's page, or checking out a competitor’s strategy.

Why Finding a LinkedIn Post Count Even Matters

Before jumping into the “how,” let’s touch on the “why.” Knowing the number of posts on a LinkedIn Page isn’t just about satisfying your curiosity. It’s valuable data that informs your social media strategy in a few important ways:

• Conducting a Content Audit: For your own page, knowing your post volume over a period (like a quarter or a year) is the first step in any good content audit. It helps you understand your output before you can analyze its impact.
• Competitor Benchmarking: How often are your direct competitors posting? Are they publishing multiple times a day or just a few times a week? Counting their posts gives you a clear baseline for their content frequency so you can decide if you need to adjust your own.
• Tracking Consistency: Consistency is a huge factor in organic social media growth. By tracking posting frequency - both your own and others' - you can see who is maintaining a steady presence and who is posting sporadically.
• Estimating Resources: If you're a marketing agency or a freelancer, understanding a potential client's posting volume can help you estimate the time and resources needed to manage their account.

Ultimately, the post count is a simple metric that provides a snapshot of effort and activity. Paired with engagement data, it helps paint a much fuller picture of a brand’s LinkedIn strategy.

How to See the Number of Posts on Your Own LinkedIn Page

When you have admin access to a LinkedIn Page, you have more tools at your disposal. While LinkedIn still doesn’t give you a single "total posts ever" number, you can get very precise counts for specific time frames using your page’s built-in analytics. This is the most accurate method for your own content.

Using LinkedIn Page Analytics for an Accurate Count

Your page's analytics dashboard is the best place to start. It tracks all of your activity and presents it in a way that's easy to filter. Here’s how to do it step-by-step:

1. Navigate to Your Page: Log in to LinkedIn and go to the Company Page you manage. You’ll need to be in “Admin view” to see the analytics options.
2. Open Analytics: In the left-hand navigation panel, click on Analytics and then select Content from the dropdown menu.
3. Set Your Date Range: At the top of the Content Analytics page, you’ll see a date range filter. You can select from presets like “Last 7 days,” “Last 30 days,” or “Last 90 days.” You can also set a custom date range. To get an annual count, for example, you could set it from January 1st to December 31st of a given year.
4. Analyze the Content Table: Once you set the date range, scroll down to the “Content” table. This is where LinkedIn lists every single post published during that period. It will show you the post (a quick preview and the first line of text), its publishing date, impressions, engagement rate, and more.
5. Count the Rows or Export: The table lists the posts published in the selected timeframe. You can manually count the rows in this table to find your total number of posts for that period. For a large number of posts, it’s much easier to click the Export button in the top right corner. This will give you a spreadsheet (CSV file) of your content data. Open the file, and the number of rows (minus the header row) will be the exact number of posts for that period.

This method is perfect for quarterly or annual reporting and provides a definitive answer for your own page’s activity over any specific time you choose.

How to Find the Number of Posts on a Competitor's LinkedIn Page

This is where things get more challenging because you obviously don't have access to your competitor's backend analytics. You have to rely on what’s publicly visible, which means a little manual work. But with a structured approach, you can get exactly what you need.

The trick is not to aim for counting *every post ever made* - that’s usually unnecessary and incredibly time-consuming. Instead, focus on a strategically relevant time frame, like the last 30, 60, or 90 days. This gives you a current, actionable snapshot of their content cadence.

The Structured Manual Count Method (Your Best Bet)

This sounds tedious, but if you do it systematically, it’s surprisingly fast and yields much more than just a simple post count. Here’s how to approach it:

Step 1: Get Organized with a Simple Spreadsheet

Before you even go to their LinkedIn page, open a new spreadsheet (Google Sheets or Excel works great). Create a few simple columns:

• Post Date
• Post Type (e.g., text-only, single image, video, carousel, poll)
• Topic/Theme (a brief note about what the post is about)
• Notes (optional, for anything interesting like a strong Call-to-Action)

Getting set up this way from the start turns a simple-minded counting task into a valuable competitor analysis session.

Step 2: Go to the Competitor’s “Posts” Tab

Navigate to the competitor's Company Page you want to analyze. Click on the Posts tab. This filters their feed to show only the content they've published, hiding reshares of other content (unless it adds a comment, then it's a post). This ensures you're only counting their original output.

Step 3: Scroll and Tally for a Set Period

Decide on your time frame. Let’s say you want to know their posting frequency for the last 30 days. Start scrolling down their feed. For each post you see within that date range, make a quick entry in your spreadsheet.

As you scroll and record, you’re not just counting - you’re gathering intelligence:

• "Okay, they posted 22 times in the last month."
• "Interesting, 15 of those 22 posts were videos."
• "It looks like they post almost daily M-F but take weekends off."
• "They ran a poll once a week which seems to get much higher engagement than their text-only updates."

Simply scrolling to the 30-day mark and jotting down a tally is quick. Filling out your spreadsheet as you go takes a few more minutes but delivers a hundred times more value.

Once you’ve scrolled back to the end of your desired period, your row count in the spreadsheet gives you the exact number. Plus, you now have a cheat sheet of their entire content strategy for the past month.

Beyond the Numbers: What to Do With Your Post Count Data

Collecting this data is the first step. The real value comes from what you do with it next. A simple post count can fuel several strategic decisions.

1. Benchmark Your Posting Frequency

Now that you have a number for your own page and a few competitors, you can compare. Are you in the same ballpark? If a key competitor is posting once a day and finding success, and you’re only posting once a week, it might be an indicator that you have an opportunity to increase your presence. Conversely, if a competitor is posting five times a day with very low engagement, you might learn that a higher volume doesn’t always lead to better results in your industry.

2. Assess Content Pacing and Consistency

Your analysis of a competitor’s feed might reveal a very consistent schedule: one post every morning at 9 AM, Monday through Friday. This level of consistency helps build an audience habit. Look at your own posting history. Is it sporadic? Do you post five times one week and once the next? The data you’ve gathered can be the push you need to develop a more intentional, consistent content calendar.

3. Analyze the Content Mix and Not Just the Volume

Because you tracked post *types* during your manual count, you have deeper insights. You can answer questions like:

• What percentage of your competitor’s content is video?
• Do they use carousels to explain complex topics?
• Are their product-focused posts image-based or text-based?

Compare this to your own content mix. If your entire feed is made up of links to blog posts, while competitors are thriving with native video, you’ve discovered a critical gap in your strategy. The quantity of posts is half the story, the quality and format are the other half.

4. Set Realistic Content Goals

Once you have a clear picture of what’s normal in your industry, you can set an achievable posting goal. Instead of saying, “We need to post more on LinkedIn,” you can say, “Our goal is to increase from 8 posts per month to 15 posts per month in Q3, focusing on adding at least 4 video posts to the mix.” This is a specific, measurable, and informed goal based directly on your research.

Final Thoughts

Finding the exact number of posts on a LinkedIn Page does require a bit of hands-on work, but the process is straightforward. By using your own page’s analytics or performing a structured manual review of a competitor's page, you can easily gather data on content frequency and start building a smarter LinkedIn strategy.

Gathering this intelligence often shines a light on the sheer effort required to maintain a consistent presence. We know this firsthand - that’s why we designed Postbase around a beautiful, visual content calendar. It helps us see everything we have scheduled across all our platforms at a glance, making it simple to spot gaps in our schedule and get a true feeling for our posting frequency without resorting to manual counting. That bird’s-eye view is essential for planning out our content weeks in advance and ensuring our strategy stays on track.