How to See Monthly Viewers on Pinterest

Seeing your monthly viewers on Pinterest is one of the quickest ways to gauge your account's reach at a glance. This article teaches you how to find these statistics, understand their meaning, and use them to develop your content strategy.

Why Is Everyone So Focused on Pinterest Monthly Viewers?

Before we show you where to find it, let's talk about what this number actually represents. Your "monthly unique viewers" is the total number of individual people who have seen or engaged with your Pins in the last 30 days. It's a top-level indicator of your brand's visibility and awareness on the platform.

Think of it as the number of people walking past your shop window in a month. Not all of them will come inside, and fewer still will make a purchase, but it's a powerful measure of your potential audience. A high number of monthly viewers means your content is being widely distributed and discovered by new people, which is the first step toward any other goal, whether it's website traffic, email sign-ups, or sales.

However, it's important to see this metric in context. It's a measure of reach, not necessarily deep engagement. Someone who simply saw your Pin flash by as they scrolled is counted the same as someone who clicked to see it up close. That's why you'll want to look at it alongside other, more action-oriented metrics.

Monthly Viewers vs. Other Key Pinterest Metrics

To get a complete picture of your performance, you can't look at monthly viewers in isolation. Here's how it compares to other important analytics:

• Impressions: This is the total number of times your Pins were shown to users. Impressions will always be higher than your unique monthly viewers because one person can see the same Pin multiple times. A big gap between impressions and viewers suggests your content is being shown repeatedly to a smaller group of people.
• Engaged Audience: This is the number of people who have actively engaged with your Pins (saved, clicked, commented) in the last 30 days. This is a far more valuable metric for measuring genuine interest. If your monthly viewers are high but your engaged audience is low, it might mean your visuals are catching eyes, but your content isn't compelling enough to earn a click or a save.
• Outbound Clicks: This is the number of times users have clicked on a link in your Pin to visit your website, product page, or blog. For most businesses, this is one of the most important metrics, as it directly connects your Pinterest activity to off-platform business goals.

By understanding all these metrics together, you get a much smarter view of what's happening. High monthly viewers show your SEO is working, while high engagement and outbound clicks show your content is resonating and driving action.

First Things First: You Need a Pinterest Business Account

If you're still using a personal Pinterest profile, you won't have access to any analytics at all. The data is only available for Business accounts, which are free and easy to set up. Making the switch unlocks your analytics dashboard, the ability to run ads, and access to other creator tools.

If you need to make the switch, it only takes a minute.

How to Convert a Personal Account to a Business Account:

1. Log in to your existing personal Pinterest account.
2. Click the small down-arrow in the top-right corner of your screen.
3. Select "Convert to business."
4. Follow the prompts to fill out your business details. You'll describe your brand and link to your website.

That's it! Pinterest will then begin tracking your analytics going forward. Note that it won't pull data from the past, so the sooner you convert, the better.

How to See Your Monthly Viewers: The Step-by-Step Guide

Once you have your Business account set up, finding your monthly viewer stats is incredibly simple. It's displayed right on your public profile, which means you can see it and, importantly, so can anyone else who lands on your page. Here's how to find it on desktop and mobile.

Finding Monthly Viewers on Desktop

1. Log in to your Pinterest Business account on a web browser.
2. Click on your profile picture in the top-right corner to go to your main profile page.
3. Look directly under your name and bio. You will see a stat labeled "monthly viewers."

This number is automatically updated based on a rolling 30-day window. It's a quick, public-facing health check on how well your content is being distributed across the platform.

Finding Monthly Viewers on the Mobile App

1. Open the Pinterest app on your iOS or Android device.
2. Tap on your profile icon in the bottom-right corner of the screen.
3. Just like on desktop, the "monthly viewers" count will be displayed right at the top, underneath your profile name.

This makes it easy to check your account's reach on a regular basis without having to dig deep into menus.

Beyond the Profile Stat: Dive into Pinterest Analytics

Seeing the number on your profile is great, but the real power comes from digging into the full Analytics dashboard. This is where you can see trends, understand what causes changes in viewer numbers, and identify your most successful content.

Navigating to Your Analytics Dashboard

From your desktop profile, click on the "Analytics" dropdown menu in the top-left navigation bar and select "Overview." This will take you to your main dashboard where you can see performance trends over time.

Here's what to look for once you're there:

• Performance Over Time Graph: The main graph on the Overview page can be customized to show different metrics. Change the filter to "Monthly total unique viewers" to see how your reach fluctuates. Did you see a big spike last month? Hover over that point on the graph to see which day it happened, then cross-reference what Pins you published that day.
• Top Pins & Top Boards: Scroll down to find your best-performing content. You can sort your Pins by Impressions, Saves, or Outbound Clicks. This is arguably the most valuable part of the dashboard. If you find that Pins related to a certain topic consistently drive the most traffic, that's a clear signal to create more content around that theme.
• Audience Insights: In the "Analytics" dropdown, you'll also find "Audience Insights." This area gives you powerful demographic information about the people seeing and engaging with your content - their age, gender, location, and interests. You can even compare your audience to the total Pinterest audience to find what makes them unique. Use this information to tailor your content strategy to the people you're already reaching.

Actionable Strategies to Grow Your Monthly Viewers

Watching your numbers is one thing, making them grow is another. Increasing your monthly viewers means making content that the Pinterest algorithm wants to show to more people. Here are a few reliable strategies to make that happen.

1. Master Pinterest SEO

Pinterest is a visual search engine. Users are actively looking for ideas, solutions, and inspiration. To get your content in front of them, you need to use the right keywords.

• Keyword Research: Use the Pinterest search bar to explore topics. As you type, it will suggest popular related terms. These are the exact phrases people are using.
• Place Keywords Strategically: Include your target keywords in your Pin titles, Pin descriptions, Board titles, and Board descriptions. Also add relevant text overlays on your Pin images, as Pinterest can read the text on images.

2. Create Fresh Content Consistently

The Pinterest algorithm heavily favors fresh Pins - meaning new images or videos, not just repinning old content. It signals that you are an active and reliable creator.

• Batch Your Work: Don't try to create a new Pin from scratch every day. Set aside time once a week to create several Pins for the upcoming week. You can design five different Pin visuals for a single blog post or product.
• Vary Your Formats: Mix it up with a combination of static image Pins, Video Pins, and Idea Pins. Video, in particular, gets a lot of engagement and can help you stand out in the feed.

3. Design Eye-Catching Visuals

You're competing for attention in a sea of beautiful imagery. Generic or low-quality visuals won't get a second look.

• Optimal Size: Always use a vertical aspect ratio. The recommended size is 1000 x 1500 pixels (a 2:3 ratio). This takes up the most screen real estate on mobile.
• Bold Text Overlays: Add clear, easy-to-read text on your Pin that immediately tells the user what the Pin is about and why they should click.
• High-Quality Imagery: Use crisp, clear, and compelling photos and videos. Avoid blurry or poorly lit visuals at all costs.

4. Claim Your Website

When you claim your website with Pinterest, a small globe icon will appear on your profile, adding a layer of authenticity. More importantly, it gives you access to more robust analytics for any Pins that link back to your domain, no matter who created or saved them.

Final Thoughts

Checking your monthly viewers on Pinterest is a simple but powerful habit for understanding your brand's overall reach. While it's just one piece of the puzzle, watching it grow is a great motivator and a clear sign that your content is making its way to a wider audience. The real insights, however, come from pairing that top-level stat with deeper metrics like engagement and outbound clicks to guide your next steps.

After analyzing your data and pinpointing what resonates with your audience, consistently executing that strategy is everything. That's where we wanted a simpler solution. With Postbase, we built a visual planning calendar that helps us stay on track with scheduling, especially for the video formats that perform so well on Pinterest. Being able to see our entire content plan laid out and reliably schedule everything ahead of time keeps our strategy cohesive and frees us up to focus on creating content that actually grows those numbers.