How to Check Pinterest Analytics

Making sense of your Pinterest performance is the first step toward turning random pinning into a real traffic-driving strategy. With the right data, you can stop guessing what works and start creating content you know your audience will love. This guide will walk you through exactly how to check your Pinterest Analytics, understand the most important metrics, and use that information to grow your account.

First Things First: You Need a Pinterest Business Account

Before you can see any data, you need to be using a Pinterest Business account. If you're currently using a personal profile, don't worry - making the switch is free and only takes a minute.

Here’s why it matters: Business accounts unlock Analytics, the ability to run ads, and a host of other professional tools that are essential for creators and brands. If you're using Pinterest for anything other than personal browsing, a business account is a must-have.

How to Convert to a Business Account:

1. Log into your existing personal Pinterest account.
2. Click the downward-facing arrow in the top-right corner of your screen.
3. Select "Convert to business account."
4. Follow the prompts to fill out your business profile, add your website, and you’re all set.

Once you’ve converted or if you already have a business account, you're ready to find your analytics.

How to Find and Navigate Your Pinterest Analytics Dashboard

Finding your analytics dashboard is straightforward. Once you’re logged in to your Pinterest Business account on a desktop, look at the top left of your screen. You'll see an "Analytics" tab. Click it, and a dropdown menu will appear with several options. Let’s start with the central hub: the Overview.

The Analytics Overview is your command center for understanding performance. It gives you a high-level look at how your content is doing over a specific period. At the top of the page, you’ll find a date range filter. You can look at data from the last 7, 14, 30, or 90 days, or you can set a custom date range to track performance for specific campaigns.

Key Metrics in Your Analytics Overview Explained

The Overview dashboard is packed with charts and numbers. At first, it can look a little intimidating, but the primary metrics are easy to grasp once you know what they mean.

Impressions

An impression is counted every time one of your Pins is shown on screen. This is your content’s total reach. High impressions mean your pins are getting in front of a lot of people, showing up in search results and home feeds. While it's a "vanity metric" for some platforms, on Pinterest, it’s a great leading indicator of your content's visibility and keyword relevance.

Engagements

Engagements happen when a user interacts with your Pin in some way. On Pinterest, this is a broad category that includes:

• Saves (formerly Repins): This is when someone saves your Pin to one of their own boards. It’s a huge signal to Pinterest's algorithm that your content is valuable and high-quality.
• Pin Clicks: This measures how many times people clicked on your Pin to see a close-up view. It shows your visual content is compelling enough to make someone stop scrolling and take a closer look.

A high engagement rate means your content is genuinely interesting to the people who see it.

Outbound Clicks

This is arguably the most valuable metric for anyone trying to drive traffic to a website, blog, or store. An outbound click (sometimes called a link click) is counted when a user clicks on your Pin and leaves Pinterest to visit the destination URL. This is the metric that directly translates your Pinterest efforts into website traffic, leads, and sales.

Total Audience & Engaged Audience

• Total Audience: The total number of unique users who have seen your Pins over the selected period.
• Engaged Audience: The number of unique users who have engaged with your Pins.

Comparing these two numbers gives you a sense of what percentage of your viewers are actually interacting with your content. Your engaged audience is your core community - the people who are most likely to become loyal followers or customers.

Digging Deeper: Exploring Specific Analytics Reports

The Analytics Overview gives you a great snapshot, but the real insights come from digging into the more detailed reports. Back in that "Analytics" dropdown menu, you’ll find a few other essential reports.

1. Audience Insights

Want to know exactly who you're reaching? Audience Insights is where you find out. This report breaks down your audience demographics, helping you create more targeted content. You can see:

• Age and Gender: Are you reaching the demographic you intended?
• Location: See which countries and cities your audience is from. This is particularly helpful for local businesses or brands shipping to specific regions.
• Device: A high percentage of mobile users might encourage you to create more mobile-friendly, vertically-oriented content and landing pages.

You can also study your audience’s Categories and Interests. Pinterest will show you what other topics your audience is interested in, which is pure gold for content strategy. For example, if you run a vegan recipe blog, you might discover your audience is also highly interested in "sustainable living" and "zero-waste products." This provides clear direction for future content that will resonate with your existing followers.

2. Performance Over Time

This report allows you to visualize your performance trends. By default, it shows impressions, but you can use the dropdown menu to filter by any key metric like outbound clicks or saves. Look for patterns. Do you see spikes in engagement on a certain day of the week? Did a piece of content go viral last month? Analyzing these trends helps you understand what's normal for your account and spot new opportunities.

Finding Your Top Performing Pins and Boards

This is one of the most powerful features. You can filter your Pins by different metrics to see what content is performing best. Change the filter to Outbound Clicks to instantly see which Pins are driving the most traffic. Sort by Saves to find the content that people find most inspiring or useful.

Do you notice trends? Maybe all your top traffic-generating Pins have a clear text overlay with a strong call-to-action. Or perhaps your most-saved Pins are all step-by-step infographic tutorials. This is how you stop creating in the dark and start replicating your successes.

3. Video Analytics

If you’re using video Pins or Idea Pins, you get a dedicated report. This helps you understand how people are consuming your video content. Key metrics to watch include:

• Views: The number of times your video Pin was viewed for 2 seconds or more.
• Total Play Time: This tells you how much cumulative time people have spent watching your videos.
• Average Watch Time: Shows how long, on average, people watch your videos. A low average watch time might indicate your intro isn't engaging enough to hook viewers.

Turning Your Pinterest Data into an Actionable Content Strategy

Looking at data is one thing, using it to make better decisions is what actually drives growth. Here are three simple ways to put your Pinterest Analytics to work.

1. Pinpoint and Reproduce Your Winners

Your top-performing pins are your roadmap to success. Go to your Analytics and filter to see your top pins by saves and outbound clicks over the last 90 days. Study them closely and ask:

• What do these Pins have in common? Is it the visual style, the color palette, the typography?
• What are the topics? If your top five Pins are all about "small bathroom organization ideas," that’s a clear signal to create more content on that specific topic.
• How are the descriptions and titles written? Are they using strong keywords? Do they ask a question or solve a specific problem?

Once you see a pattern, your job is simple: make more content like that. Create new pin designs for old blog posts that fit the winning format, and plan future content around the topics that are already proven winners.

2. Fine-Tune Your Content Strategy with Audience Insights

Your Audience Insights are your cheat sheet for giving your audience what they actually want to see. Dig into the "Interests" tab for your audience. If you find an overlap between different interests that you hadn't considered before, you've just discovered a new content pillar.

For example, a clothing brand might see that their audience is also highly interested in "eco-friendly travel." They could then create a new board and a series of Pins about "How to Pack a Sustainable Suitcase" or "Ethical Fashion for Your Next Vacation." This deepens their connection with their community by providing hyper-relevant value beyond just product promotion.

3. Focus on Driving Targeted Traffic

If your main goal is website traffic, filter your campaigns for outbound clicks. Identify the Pins driving the most clicks and look at both the Pin and the destination page. Is the page you're linking to optimized? Does it load quickly? Does the content on the page deliver on the promise of the Pin's headline?

You might find that a certain Pin gets a lot of engagement but very few outbound clicks. This could signal that while the idea is interesting, the design doesn't effectively prompt the user to click through. You might try creating a new version of the same Pin with a stronger call-to-action like, "Click to read the 5 steps" or "Tap to get the recipe." Small tweaks, guided by data, can make a huge impact on your results.

Final Thoughts

Getting familiar with your Pinterest Analytics transforms how you use the platform. Ditching guesswork for data allows you to create smarter content, reach the right audience, and achieve your marketing goals, whether that's growing your brand's reach or driving direct traffic to your website.

Understanding performance on one platform is powerful, but looking at the full picture across all your accounts is where things really click. Juggling different analytics dashboards can be a major headache, which is precisely why when we built our scheduling platform, Postbase, we included a clean, unified analytics view. We needed a simple way to see what's working everywhere - from Pinterest and Instagram to TikTok - all in one place to save time and make better content faster.