How to See Follower Growth on LinkedIn

Tracking your follower growth on LinkedIn is more than just watching a number go up, it's about understanding if your content strategy is working and connecting with the right professional audience. This guide walks you through exactly how to find and interpret your follower analytics for both personal profiles and Company Pages, and then gives you actionable steps to turn those insights into meaningful growth.

Why You Should Track Your Follower Growth

Monitoring your follower count provides direct feedback on your brand's resonance and reach on the platform. It's not just a vanity metric - it's a core indicator of brand health. A growing follower base means your content is hitting the mark, your authority is increasing, and you're building a community of professionals who are interested in what you have to say. This targeted audience becomes a valuable asset for generating leads, attracting talent, and building strategic partnerships. By regularly checking your growth, you can spot trends, double down on what works, and quickly pivot away from strategies that aren't landing with your ideal audience.

How to See Follower Growth on a Personal Profile

For personal profiles on LinkedIn, detailed analytics are available to users who have turned on Creator Mode. This feature signals that you're an active content creator on the platform and unlocks additional tools, including follower analytics.

Here’s how to access them:

1. Turn on Creator Mode (If you haven't already): Go to your LinkedIn profile. Scroll down to the "Resources" section just below your main profile information. If Creator Mode is off, you'll see an option to turn it on. LinkedIn will ask you to select topics (hashtags) you talk about, which will be displayed on your profile.
2. Navigate to Your Analytics: Once Creator Mode is active, go back to your profile. In the "Resources" section, you will now see an "Analytics & tools" panel. Click on it.
3. View Follower Insights: Here, you’ll see an overview of post impressions, a breakdown of your recent followers, and some demographic data about your audience.

The analytics for personal profiles are fairly basic compared to Company Pages. You'll generally see:

• Total number of followers.
• A list of new followers from the past 7 days.
• Basic demographic information about your audience, such as top locations, job titles, and industries.

While limited, this information gives you a solid directional sense of who is joining your network.

How to See Follower Growth on a LinkedIn Company Page

Company Pages offer a much more robust and detailed analytics suite, allowing you to dig deeper into your follower growth and audience composition. This is where you'll spend most of your time analyzing trends.

Step-by-Step Guide to Accessing Follower Analytics

1. Go to Your Company Page: Log in to LinkedIn and navigate to the Company Page you manage. You must be an admin of the page to access analytics.
2. Open the Analytics Dropdown: At the top of your page navigation, you'll see an "Analytics" tab. Click on it.
3. Select "Followers": A dropdown menu will appear. Choose "Followers" from the list to open the follower analytics dashboard.

Understanding Your Follower Analytics Dashboard

Once you're in the Followers dashboard, you'll see a wealth of information. Let's break down each component and how to use it.

1. The Follower Growth Chart

The first thing you’ll notice is a line graph titled "Follower highlights." This chart visualizes your follower growth over time. You can adjust the date range to see trends over the last week, month, year, or a custom range. This view helps you answer key questions:

• Are there sudden spikes in follower growth? If so, look back at the content you posted on those days. Did you post a viral video, a thought-provoking poll, or a particularly insightful article? That's a clear signal of content that resonates.
• Are there periods of stagnation? If your growth has plateaued, it might be a sign that your content strategy needs a refresh or that you haven't been posting consistently.
• Is your growth organic or from paid campaigns? The chart breaks down followers into "Organic" and "Sponsored," so you can directly measure the impact of your LinkedIn advertising efforts on audience building.

2. Follower Demographics

Scrolling down, you'll find the most powerful part of the dashboard: Follower demographics. LinkedIn provides detailed charts based on the profile information of your followers. You can sort this data by:

• Function: Are you attracting people in Marketing, Engineering, Sales, or Operations? This helps you confirm if you're reaching your target professional segment.
• Location: See which countries, regions, and cities your followers are from. This is vital for businesses focusing on specific geographic markets.
• Seniority: Understand the career level of your audience - from entry-level staff to C-suite executives (Partner, Owner, VP, CXO).
• Industry: Are your followers in Information Technology, Financial Services, Hospital & Health Care, or another sector?
• Company Size: Learn whether you're connecting with folks at startups, mid-sized companies, or large enterprises.

Actionable Advice: This data should directly inform your content strategy. For example, if you see that a large percentage of your audience has a "Director" seniority level in the "Financial Services" industry, you can tailor your content to address the specific challenges and interests of financial directors, making your page even more valuable to them and those like them.

3. Competitor Analytics

At the very bottom of the Follower analytics page is the "Companies to track" module. Here, LinkedIn automatically suggests competitors based on your industry and audience. You can also add your own. This feature allows you to benchmark your growth against others in your space.

The table shows:

• Total Followers: How your number of followers stacks up against the competition.
• New Followers: How many new followers each company has gained in the selected time frame.

This provides valuable context. You might feel your growth is slow until you see you're outpacing your top three competitors. Conversely, if a competitor is seeing a huge spike in new followers, it's worth visiting their page to see what kind of content or campaign is driving that success.

Strategies to Actively Grow Your Follower Count

Tracking your analytics is one thing, using those insights to fuel growth is another. Here are proven strategies to increase your LinkedIn followers.

1. Create Content for Your Target Demographic

Use your follower demographics to build a clear picture of who you're talking to. Stop guessing what they care about and start creating content that speaks directly to their needs. If your audience is mostly HR managers, post about talent acquisition trends, employee retention, and workplace culture. If they’re software developers, share technical insights, code snippets, or news about emerging technologies.

2. Post Consistently and at Optimal Times

The LinkedIn algorithm favors consistency. Aim to post at least 3-5 times per week to stay top-of-mind. While there's no single "best" time to post, you can use your Company Page "Update" analytics to see when your posts get the most engagement. Generally, posting during business hours (e.g., Tuesday-Thursday, 9 am - 5 pm local time) works well for a professional audience.

3. Engage With Your Community (and Beyond)

Social media is a two-way street. Don't just post and walk away. When people comment on your posts, reply to them. Ask follow-up questions to spark a conversation. Beyond your own content, engage with posts from other thought leaders and companies in your industry. Leaving insightful comments on popular posts puts your name and brand in front of a new, relevant audience.

4. Encourage Employee Advocacy

Your employees are your greatest brand ambassadors. Their cumulative networks are likely much larger than your company page's followers. Encourage them to share and comment on your company's posts. Create a simple program to make it easy for them, like sending out a weekly email with links to key posts and suggested (but not mandatory) text they can adapt.

5. Use a Mix of Content Formats

Don't stick to just one type of post. Mix up your content calendar to keep things fresh and appeal to different preferences:

• Plain Text Posts: Great for storytelling, sharing opinions, and asking questions.
• Image Posts: Use infographics, charts, quotes, or team photos to capture attention.
• Video: Short, subtitled videos perform exceptionally well. Think tutorials, behind-the-scenes looks, or customer testimonials.
• Polls: A simple way to boost engagement and gather quick feedback from your audience.
• LinkedIn Articles & Newsletters: Establish deep subject matter expertise by publishing long-form content directly on the platform.

By regularly reviewing your LinkedIn analytics and applying these strategies, you'll move from passively hoping for followers to actively building a thriving community of engaged professionals.

Final Thoughts

Understanding your LinkedIn follower growth is about connecting the dots between your actions and your results. By regularly visiting your analytics dashboard - whether on your personal profile or company page - you gain the clarity needed to create more effective content and attract your ideal audience.

Once you start creating content specifically designed to attract the right people, managing it all consistently becomes the next challenge. At Postbase, we built our platform to make this simple. The clear visual calendar helps us plan our content strategy weeks in advance, ensuring we never miss an opportunity, while our rock-solid scheduler means our posts go live exactly when they should. We also consolidated analytics from across all platforms, so we can see how our LinkedIn numbers fit into our larger social media picture - all in one clean dashboard.