How to Schedule a LinkedIn Newsletter

Let's get straight to it: LinkedIn doesn’t offer a built-in scheduler for its newsletters. But instead of letting that stop you, there’s a simple and effective workflow using drafts that puts you back in control of your content calendar. This guide will walk you through the entire process, step-by-step, and share strategies to make your newsletter a cornerstone of your LinkedIn presence.

Understanding the "Scheduling" Workaround for LinkedIn Newsletters

While you can’t click a button to schedule your newsletter for next Tuesday at 9:00 AM, you can do pretty much everything else ahead of time. The method is simple: you will fully write, edit, and prepare your newsletter as a draft. When it's time to publish, all you need to do is open the finished draft, write a quick promotional post for it, and hit publish. This takes the pressure off creating content on publish day and turns a potentially stressful scramble into a calm, five-minute task.

This "prepare-in-advance" strategy gives you all the benefits of scheduling - consistency, quality control, and better time management - without an official scheduler. Let's break down how to do it.

Your Step-by-Step Guide to Preparing and Publishing a Newsletter

Follow these steps to perfectly prep your newsletter issue so it’s ready to go whenever your audience expects it.

Step 1: Access the Article Editor

First, make sure you have Creator Mode turned on, as this is what gives you access to the newsletter feature. Once that’s active, head to your LinkedIn home feed.

• At the top of the feed, click the "Write article" button located beneath the "Start a post" box. Avoid just clicking "Start a post." They lead to different editors.
• This will open LinkedIn’s long-form article editor.

Step 2: Select Your Newsletter

Near the top of the editor, you'll see a small drop-down menu. If you've already created your newsletter, clicking this menu will show its title. Select it from the list. This tells LinkedIn to publish this article as a specific issue of your series, which will then notify all of your subscribers. If you forget this step, you’ll just publish a standard article that doesn't go out to your list.

Step 3: Craft and Format Your Complete Newsletter Issue

This is where you’ll do 95% of the work ahead of schedule. Treat this as the final creation phase. Your goal is to get the article 100% publish-ready.

• Add a Strong Title: Write a compelling, clear headline that tells subscribers exactly what value they're going to get.
• Upload a Cover Image: Create a visually appealing cover image (the recommended size is 1920x1080 pixels). Keep your branding consistent across issues so your work is instantly recognizable in the feed.
• Write the Body Content: Flesh out the full article. Use headings (H2, H3) to break up the text and make it easy to scan. Use bullet points, bolding, and italics to emphasize key points.
• Insert Links and Media: Embed relevant links, add images, or include videos to make your content more dynamic and valuable. Double-check that all links are working correctly.

Take your time with this step. The point is to do the heavy lifting now so you don't have to on the day you publish.

Step 4: Let It Save as a Draft

This is the most critical part of the process. Do not hit "Publish."

LinkedIn’s article editor has a fantastic auto-save feature. As you write, you'll see a "Saving..." and then "Saved" message appear in the top editor bar. Once everything is complete and you see that "Saved" confirmation, you can simply close the browser tab. The article is now safely stored as a draft.

To confirm it's there, go back to your LinkedIn profile, navigate to your "Activity" section, and find the "Articles" tab. You'll see a sub-section for your drafts where your masterpiece is waiting patiently.

Step 5: "Publishing Day" – The Final Five Minutes

When your designated publishing day arrives, it’s go-time. Here’s what to do:

1. Navigate back to your drafts (Profile -> Activity -> Articles -> Drafts).
2. Click on the newsletter draft you prepared earlier.
3. Give it one final, quick read-through to catch any last-minute typos.
4. Click the "Next" button in the top right corner.
5. A new window will appear. This is where you write the LinkedIn post that introduces your newsletter issue to your network. This is different from the newsletter itself - it’s the promotional copy that people see in their feeds.
6. Add a compelling question, a shocking statistic from the article, or a bulleted list of takeaways to hook readers. Add a few relevant hashtags.
7. Once you're happy with the introductory post, hit the "Publish" button.

That's it! Your newsletter is now live, a notification is sent to all your subscribers, and your post is circulating in the main feed. You successfully "scheduled" your content without breaking a sweat on publish day.

Why Prepping Newsletters in Drafts is a Content Game-Changer

This method does more than just replicate a scheduling feature, it unlocks a stronger, more sustainable content strategy. It moves you from being a reactive content creator to a proactive one.

It Builds Unshakeable Consistency

Audience growth is built on trust, and trust is built on consistency. When your subscribers know they can expect valuable content from you every Tuesday morning, they’re more likely to stay engaged. The "draft-and-publish" workflow makes it much easier to hit that regular cadence. You can batch-create several issues in one sitting, building a buffer of content so a busy week or a vacation doesn't break your streak.

It Lowers the Stress of Publishing

Creativity and pressure don’t mix well. Trying to write, edit, and format an entire newsletter an hour before it's supposed to go out is a recipe for rushed work and simple mistakes. By completing the article days or even weeks in advance, you remove the stress from the equation. Publishing becomes a simple, procedural step, not a frantic creative dash to the finish line.

It Improves Content Quality Through Reviews

A major benefit of having your newsletter in draft form is the opportunity for a "cooling off" period. Stepping away from your writing for a day or two allows you to reread it with fresh eyes, catching awkward phrasing, typos, and logical gaps you might have missed before. If you work with a team, it gives your colleagues plenty of time to review the draft and provide feedback, leading to a much more polished final product.

Best Practices to Take Your LinkedIn Newsletter to the Next Level

Now that you have the workflow down, here are a few best practices to ensure your newsletter stands out and drives results.

1. Create a Simple Content Calendar

Don't just write when inspiration hits. Plan your newsletter topics two to four weeks in advance. Use a simple spreadsheet or a digital calendar to map out your upcoming edition titles. This helps you create a cohesive content strategy where your newsletter themes align with your other social media posts, creating a powerful marketing echo-chamber for your personal brand or business.

2. Tease Your Newsletter Before it Drops

Don't let your newsletter release be a surprise. Mention your upcoming topic in a regular LinkedIn post a day or two before it's due to be published. For example:

"Tomorrow in my newsletter, I'm breaking down the biggest mistake I see startups make when setting their marketing budget. The fix is actually pretty simple. Want it in your inbox? Subscribe here!"

This builds anticipation and drives last-minute subscriber sign-ups.

3. Nail Your Introductory Post

The post that accompanies your newsletter is your sales pitch. It's what convinces your non-subscribed followers to click through. Make it count.

• Start with a hook: Ask a pointed question or state a bold opinion.
• Summarize the "WIIFM" (What's In It For Me?): Tell readers exactly what they will learn or gain by reading. Use bullet points to list an article's key takeaways.
• Include a Call to Action: Encourage comments and conversation. Ask a question related to your newsletter's topic and get the discussion started in the comments section.

4. Repurpose Your Wins

Don’t let your newsletter be a one-and-done piece of content. A successful newsletter issue is a goldmine of ideas you can repurpose for weeks.

• Turn a key statistic into an infographic.
• Expand on a single section in a follow-up text post.
• Record a short video discussing one popular idea from your newsletter.
• Share a powerful quote from the article as a visual graphic.

This maximizes your return on effort and reinforces your message across different content formats.

Final Thoughts

While LinkedIn might not provide a one-click schedule button for newsletters, the draft workflow is an incredibly powerful and flexible alternative. Prepping your content ahead of time empowers you to deliver high-quality, valuable insights on a consistent schedule, which is the exact foundation for building a loyal and engaged audience on the platform.

Building a consistent content routine across LinkedIn, Reels, TikTok, and other platforms can feel overwhelming. At Postbase, we believe in making that process as simple as possible. Our visual calendar was designed to help you see your entire content plan at a glance - from your scheduled short-form videos to the day you plan on publishing your next newsletter draft - so you can manage everything in one organized workspace.