How to Create a LinkedIn Newsletter

A LinkedIn Newsletter is one of the platform’s most powerful tools for building authority, generating leads, and talking directly to your audience in their inbox. It bypasses the unpredictability of the algorithm and puts your best content right where your connections will see it. This guide gives you the complete, step-by-step playbook for creating, writing, and growing a LinkedIn Newsletter that people actually want to read.

Why a LinkedIn Newsletter Should Be Part of Your Strategy

Before jumping into the setup, it's worth understanding why this format is so effective. Unlike a standard social media post that lives and dies by the algorithm's whims, a newsletter gives you a direct line of communication with your subscribers. Each time you publish, your subscribers get both a notification on LinkedIn and an email in their inbox - a powerful one-two punch for getting your content seen.

• Build Authority and Trust: Consistently sharing valuable insights on a specific topic establishes you as a go-to expert in your field. It’s an exercise in thought leadership that builds trust over time.
• Own Your Audience: Subscribers are a captivated audience. They’ve actively opted in to hear from you, making them far more receptive to your message than a casual scroller.
• Drive Meaningful Action: A well-crafted newsletter can drive traffic to your website, promote your services, publicize events, or generate leads for your business. It turns passive connections into active community members.
• Stand Out from the Noise: While many professionals post on LinkedIn, far fewer commit to a newsletter. Taking this step immediately separates you from the crowd and signals a deeper level of expertise and commitment.

First, You Need to Enable Creator Mode

Before LinkedIn grants you the ability to create a newsletter, you must first switch on Creator Mode. This feature signals to LinkedIn that you’re a serious content creator, unlocking several tools, including the newsletter function, LinkedIn Live, and audio events.

Enabling it is simple and instantly makes your profile more content-focused. Here’s how:

1. Navigate to your personal LinkedIn profile.
2. Scroll down to the "Resources" section, located right below your profile summary. It should be visible only to you.
3. Find "Creator mode" and click on it. The status will likely say "Off."
4. A pop-up will explain the benefits. Click "Next."
5. You'll be asked to add topics (as hashtags) that you create content about. Choose up to five hashtags relevant to your expertise, like #SocialMediaMarketing, #BrandBuilding, or #ContentStrategy. These will be displayed on your profile.
6. Click "Turn on" to finalize the process.

Once Creator Mode is active, your profile's "Connect" button will be replaced with a "Follow" button as the primary call-to-action, encouraging people to subscribe to your content. You're now ready to build your newsletter.

How to Create Your LinkedIn Newsletter: A Step-by-Step Guide

With Creator Mode enabled, you can now set up your newsletter. The process is straightforward and integrated directly into the article creation workflow.

Step 1: Start Writing an Article

Your newsletter is essentially a series of long-form articles. To begin, go to your LinkedIn homepage feed and find the post creation box at the top.

• Click on the "Write article" button located below the "Start a post" field. This will take you to LinkedIn's article publishing tool, which is a full-featured writing editor.

Step 2: Access the Newsletter Creation Tool

Inside the publishing tool, you'll see a toolbar at the top. This is where you’ll find the option to either publish a one-off article or start a recurring newsletter.

• Look for the "Create a newsletter" option in the editing toolbar. Clicking this will launch the setup wizard.

Step 3: Define Your Newsletter's Identity

This is the most important step in the setup process. Your newsletter's title, description, and cover image form its brand identity. Take a moment to think carefully about these elements.

• Title: Your title should be catchy, descriptive, and memorable. Avoid generic names like "My Weekly Newsletter." Instead, choose something that reflects your niche and the value you provide. For example, "The 5-Minute Marketer," "Future of Work Weekly," or "SaaS Unfiltered."
• Description: This is your elevator pitch. In a few sentences, explain what your newsletter is about, who it’s for, and why they should subscribe. Use keywords related to your industry to improve discoverability. For example: "A weekly breakdown of marketing strategies for early-stage startups. We cover everything from organic growth hacks to building a brand people love."
• Publishing Cadence: Be realistic about how often you can consistently create high-quality content. You can choose weekly, biweekly, or monthly. Consistency is more important than frequency. Starting monthly and delivering every month is better than promising weekly and burning out.
• Cover Image: Visual branding helps your newsletter stand out. Create a simple cover image that includes your newsletter's title and reflects your personal or company brand. A 3:1 aspect ratio tends to work well, but you can use a standard 1920x1080px image and adjust the positioning.

Step 4: Click “Done” and Publish Your First Edition

After you fill out the details and click "Done," you're returned to the article editor. Now, all you have to do is write and publish your very first edition. When you hit that "Publish" button, something powerful happens: LinkedIn automatically invites all of your followers and connections to subscribe to your new newsletter.

This initial, platform-driven promotion gives you an immediate subscriber base to start with, which is a massive advantage compared to starting an email list from scratch. If you're looking to grow followers on LinkedIn, this is a great head start.

Content Strategy: Crafting Issues People Bother to Open

Setting up your newsletter is the easy part. The real work is in creating content that keeps subscribers engaged week after week. Here are four proven content frameworks to get you started on writing engaging LinkedIn posts.

1. Go Deep on a Single Topic

Pick one specific, valuable topic and go into detail. This positions you as an expert and gives readers truly actionable advice. Don't try to cover five different things in one newsletter issue. Focus on solving one problem thoroughly.

• Example: If you're a sales coach, one issue could be titled "3 Unconventional Ways to Write a Follow-Up Email That Actually Gets a Reply" and provide templates, explanations, and examples.

2. Curate and Comment

You don't always have to create everything from scratch. One of the biggest services you can provide is sifting through the noise for your audience. Find the top 3-5 most interesting articles, trends, or stats in your industry from the past week.

The important part isn't just sharing links, it's adding your unique perspective. For each item you share, write a short paragraph explaining why it matters and what your takeaway is. This shows you're on top of your industry’s pulse.

3. Tell a Story or Share a Case Study

People connect with stories, not data dumps. Frame your advice around a personal experience or a client's success story. Walk the reader through a problem, the steps you (or your client) took to solve it, and the results.

• Example: A project management consultant could write an issue called "How We Rescued a Failing Project in 6 Weeks," detailing the entire process. This is far more compelling than a list of "5 Project Management Tips."

4. Answer Your Audience's Questions

Pay attention to the questions people ask in your comments, DMs, or during calls. These are content goldmines. Dedicate entire newsletter issues to answering a single, common question in great detail. You can even create a simple post asking your followers what they're struggling with and use their responses to fuel your content calendar.

Tips for Promoting Your Newsletter and Growing Subscribers

LinkedIn gives you a head start by inviting your network, but consistent promotion is required for long-term growth. Here are a few ways to keep the momentum going.

• Mention it in Other Posts: Whenever you publish a new edition, create a separate accompanying post about it. Share a key insight from the newsletter and add a line like, “I go much deeper on this in my latest newsletter. Link in the comments or subscribe to get it directly in your inbox.”
• Add it to Your Profile’s Featured Section: Your "Featured" section is prime real estate on your profile. Add a link to your latest or most popular newsletter issue there.
• Cross-Promote on Other platforms: Are you active on X, Instagram, or another platform? Let that audience know about your LinkedIn Newsletter. Share a screenshot and a link inviting them to subscribe.
• Use a Strong Call-to-Action (CTA): End every newsletter issue with a clear call-to-action. You can ask a question to encourage comments or prompt readers to share the newsletter with someone who might find it useful.
• Engage with Every Comment: When people take the time to comment on your newsletter, reply to every single one. This builds community and boosts the visibility of your content across the platform.

Final Thoughts

Creating a LinkedIn Newsletter is a straightforward process that provides an outsized return on investment. By delivering consistent value directly to your audience’s inbox, you build a powerful asset for your personal brand or business that strengthens relationships and drives growth.

Once your newsletter is up and running, it becomes another important piece of your overall content puzzle. We built Postbase to help manage that entire picture without the chaos. With our visual calendar, you can seamlessly plan your newsletter promotion posts alongside your videos for TikTok, carousels for Instagram, and updates for X, all in one place. It’s the easiest way to keep your content strategy organized and ensure all your platforms are working together, reliably.